"220 yuan for 500 yuan", "every 200 yuan minus 100 yuan"... In this regard, Fuzhou clothing industry aeration, because of the cost of different brands of clothing in the city of Fuzhou than the eight counties (cities) of the original price will be 10% to 15%; and the original price of clothing in the mall, will be about 30% higher than the exclusive store. It is not surprising that the price of the same clothes is different from that of the clothes. Can the brand tag price of brand clothes be different? Ms. Kim, who has been a three color apparel franchiser, told reporters that, as the provincial capital city and the prefectural and County cities, the county-level city's rent, artificial and other clothing operating costs are different, the manufacturer will allow the franchisee to fluctuate from 10% to 15% of the original price of the same garment. For example, the brand of the same coat is priced at 810 yuan in Fuzhou, and in Ningde and Wuyishan, it can only be marked to about 700 yuan. "The same style, not only the price of different regions will be high, but also in downtown Fuzhou, there will be a difference in the price of the same brand clothing in the exclusive stores and shopping malls." This is the "hidden rule" of the clothing industry.