Dr. Re: IT crossover to pull noodles for the two time to resign and become Internet Chef
"Lanzhou beef noodle has hundreds of billions of markets, no one has ever tried to change the status quo. For me, it started to think too simple at first, the complexity and risk far exceeded our expectations, but we don't regret it," Deng Yubo said. "Now we are two legs on the line and on the line." Walking, in the future, we must try our best to keep our two legs steady. "
dialogue
entrepreneurship is like a pirate ship, it can't go down!
JINGWAH times: what is the biggest problem you have encountered over the past two years?
Deng Yubo: we have few experiences from the school to start a business and have no experience in team cognition. We assume that as long as we have enthusiastic things, we will become. But in the past two years, we have found that passion is not enough. Team values and professional skills are all important. We didn't understand people well before. Some members didn't keep pace with team development. Things didn't work well, but they also delayed time. Talent is the most core competitiveness, the choice of the right person is very important to a company. Now we have only three or four people in Shenzhen, Beijing, so we have put up such a stall, and I will spend a lot of energy in the future to find better talents.
JINGWAH times: do you have any entrepreneurial experience to share with you?
Deng Yubo: for two years, our capital chain nearly broke up two times, especially the first batch of products just launched the line of public opinion, sales are too hot, then made 600 thousand, very happy! During the Spring Festival, we want to be too simple, too hasty, put these profits into a high-end gift box, at the same time relocating office, decoration and rent spent 200 thousand, but the Spring Festival after a month's products can not be sold. Then it was the first round of financing for the first round of financing that solved the urgent need. Another time is that in the second half of last year, we did a series of marketing promotion, but the funds were not well controlled, the input output ratio was very low, but the money spent was not good.
entrepreneurship is really ground up, before talking about Internet entrepreneurship, we will talk about passion, talk about explosive growth, and talk about the size of the future. But now I think, if you look at a project, you don't have to emphasize fast returns, even 35 years, make a solid foundation and do a good job. Start-up companies should plan carefully and spend as much money as possible to reduce office costs. We are now moving our office to Zhongguancun, which can save a lot in a year.
JINGWAH times: what do you think of the relationship with investors?
Deng Yubo: Deng Yubo: we have also been in contact with some organizations, they like explosive growth, but this is due to the different projects, the pure Internet start-ups may be able to do it, but I do not want to make the bull workshop a quick money making tool when there is no good foundation, and I hope to keep the immediate situation on the ground. Well done, so that the future will be the foundation for rapid and stable development. After all, this is our long-term career. So we want investors to give money at the same time, first of all to recognize our ideas, and as much as possible to provide professional resources to support us, this is a real mode of cooperation, the meaning of pure money is not particularly big.
our early investors are very sentiments of blue alumni, school leaders, they ask us not to be high, before they met, and then talk about to vote, and often tell me how the company manages, which let us very moved.
JINGWAH times: have you ever thought about failure?
Deng Yubo: think about it. If it fails, it will certainly be a great regret. But our team will rarely talk about this problem, after all, almost gave up everything in the fight. When you are in trouble, you will think more about how to solve this problem. Even if you do fine tuning in direction, things will stick to it. A person who has never started a business has a very small chance of success, but we still want to succeed once.
entrepreneurship is a bit like a pirate ship. Our team is about 35 years old, the opportunity cost is very high, we can not be like more than 20 year old young people can quickly test and error, we should pay more attention to the success rate, too radical, too risky way is not suitable for us.