The way to start business after 90 years: How did I get through my 6 month entrepreneurial journey?
in 2014 this entrepreneurial boom, I do not know how many people died on this road, straight to the present, the government is a popular business, all innovation, no Know how many people have embarked on this entrepreneurial road.
actually wrote this article, mainly to tell me about my father's road of entrepreneurship.
that year, I rejected the blueprint my father portrayed for me and decided to go out alone and pursue my mobile Internet. My family is born in industry, and I know a lot about mobile Internet, but I do not understand much about it. In order to quickly understand the Internet, go all kinds of activities, look at various successful cases online, think about all kinds of tricks, and study various kinds of doors.
after a few months of learning and participation in various Internet activities, I found two of my partners, and three of us imagined the future in Tiantai, discussing the future, calling each other CEO, the chairman, the general manager, all kinds of bragging, drunk as mud.
what project and financing for the first month, and looking for financing
we began to consider a night night project, mainly to solve the night people who want to eat night. Later found that the cost is too great, worried that our current funds can not afford to finance. So I walked in the direction of the fruit. Ma was also a fruit project, called Amoy little by Taobao and Alipay, most of the traffic is guided by Taobao in the past. So we're going to go in the direction of fruit, too. After our research, there are 2-3 fruit shops in the basic street of Shanghai, and only a few good places are actually profitable. So we decided to go in the direction of fresh electricity supplier. We have developed BP, with our BP to find various investors and various investment institutions to send BP. Later, an investor took a fancy to our BP and came to consult with us. Before meeting with investors, I bought 500 fruit market research papers online, and then I saw them for investors. He gave us the conditions: within three months, the cooperation shop must be above 1000, the daily turnover should be 100, the user registered in the operation of a month to reach the registration amount 50 thousand, we accepted this condition.
second months, the establishment of the company
although my father was very opposed to my business, but still let me try. With my father's reputation, I would like to find a friend registered in the black market and locate in the downtown area. And then looking for an office space. The next thing is to organize the structure and recruit people. We have three people, one is responsible for the market, one is responsible for the operation, I am responsible for the strategy, and some of the company's overall operation. Because I was the one who paid the money in the early stage, so I looked for my father in the financial section, and my dad helped me find friends to do the bookkeeping and tax evasion. So we recruited a HR and assistant in the early stage, mainly to push the team and a data statistics.
third, fourth months, beginning to expand the market
in order to speed up the pace, in the early stage, we opened an interface at the WeChat side to show the business. It allows them to upload goods and view orders. In addition to the APP development team, develop APP. Several of them were found to be long and expensive. Later, a price of 200 thousand was expected to be completed within 2-3 months. (product design and function and pages are all on my side). The product is basically so done, and began to expand the market, the crazy recruit, the main sales staff (because of the low threshold of the personnel, also easy to evade tax evasion), the contract, the formulation of words, let the sales team go to the line to find a fruit shop boss to negotiate and cooperation, in our platform, free to help them in the early stage of sale Fruit, in the later period, we have a monthly sales volume. During the rush hour, the team pushed the team to more than 40. During the rush hour, they could talk about more than 100 shops.
fifth months, start running and entering angel
when our APP has been out of shape, there are almost 1000 fruit stores under the home line. Basically, every fruit shop in our street knows that our company has been working with them twice a day, and occasionally we have received a complaint call. At present, there are 1000 fruit shops to cooperate, so we start to operate. At the beginning, we let the fruit shop owners and their own employees register. In about a week, there were more than 2000 registrations. Design leaflets, let previous sales team do push. At that time, the more than 80 pushing people, the transaction volume of a day was only about 50, because there was no money to recruit people to do the push, so I thought of the brush list. In the background, a virtual shop is opened. Shops imitate other shops. Every afternoon, when the meeting is held, the team pushing the floor will do the order. The volume of cooperation between the volume and the shops has gone up, and there is still a APP registration volume. I can't afford to buy it at Taobao, 0.5 yuan each. In this way, smoothly deceived investors, capital into.
sixth months, close
capital to enter, I can rest at ease for a few days. Everything came so smoothly that I didn't know that the crisis had arrived when I enjoyed this comfortable life.
investors have found me, and he said, how do you push it now? I said, "almost the same as Amoy, we first registered 10 yuan vouchers and another 15-25 yuan." Investors ask: "so there is no case of a lot of false, if I am a fruit shop owner, I buy a mobile phone, ten a day, I have another 200 yuan income, if it is a chain, ten stores a day is 2000."
I don't think investors will find anything wrong. But it turned out to be beyond my expectation, and the investor said, "you see, we've known each other for months, and we haven't known each other for two days. In this way, I'll give you 200 thousand. I continue to invest in this project. You help me to spend 20 million money in a week. I began to pretend to be silly: "I said that this 2000 million is not a small number, not washing, fruit itself is a small profit, and what's more, we are doing the local life kind of business." The investor, a little impatient, went straight out of the card and said, "I know how your current APP registration and turnover, and your partner is my nephew, do you think I'm really stupid to look at your broken project? If you help me get this done, there will be no money for you. " I have no choice but to do it. After helping him to wash up, the investors went back and forth, and the other two partners also disappeared, leaving me alone to wipe my butt.
a few months ago, we were still describing the blueprint together. After the accident, no one could find it. After dealing with the aftermath, I went back to my hometown to rest and recall the experience of this year. There was a smile on the side of the road. It was a group of students playing after school. They were so simple. I had a long time with them. After school, I had a class with a good student. I had a joke on the way home, without worrying and thinking too much. Tears did not know when to cross the cheeks.
sometimes I also think, I was a 90s, I should be in school age, but to choose to start a business, is my mind simple, or for business, I am not really qualified.
for those who have not yet started their business, I want to just say, "don't listen to wind or rain." If you have the idea of starting a business, please wait for the time when you have this capital. Entrepreneurship is not a counter attack, but those who are successful entrepreneurs often have a setback and years of experience to succeed.