the brink shop has a red fire.
professor Huang Ming sells stewed vegetables in the shop.
recently, a bran dish shop came out of Nanjing Agricultural University. A bright yellow doorway, a cartoon spokesman wearing glasses, and a shop name called "nongnongda Huang professor". Yesterday, the Yangtze Evening News reporter learned that the "boss" of the restaurant was really Huang Ming, a professor at the Nongda University of food science and technology. "Professor Huang" signs were on fire, and many neighborhoods went to school to ask, "who is Professor Huang?"
intern Ding Yangzi late newspaper all media reporter Cai Yunqi
reporter shop
10 o'clock in the morning to buy saltwater ducks to be ranked 20 minutes
yesterday, Yangzi Evening News to the Nanjing Agricultural University "probe shop". Around 12 noon, "nongnongda Huang professor" in front of the door there are seven or eight queues to buy the people of the pot.
there are more than ten kinds of brine in the shop, namely, roast chicken, salted duck, duck's palm, duck neck, duck tongue, spiced beef and so on. The price is not much different from that of ordinary halogen restaurant, such as roast chicken 25 yuan a Jin, five spiced beef 70 yuan, spicy duck head 4.5 yuan each. "This is a halogen shop of Professor Nong rhubarb, the duck and chicken developed in the laboratory, which is delicious and safe."
Ge Ge uncle asked for a roast chicken and weighed 20 yuan, and then he greeted the clerk, "more duck wings." Mr. Ge lives in the vicinity of nongnongda. "The last time the halogen shop opened, Professor Huang also wore an apron to the shop to greet the business. He himself was a little older than the cartoon head and wore a pair of eyeglasses. I have bought it several times. It tastes good and spicy. "
is responsible for the "shop second" told reporters that the store opened for less than a month, the store owner is his teacher, Nanjing Agricultural University professor of food science professor Huang Ming, "business is very good, 10 in the morning and four or five p.m. the busiest, customers to row 20 minutes, the most selling is the burning chicken and saltwater ducks."
taste a little bit overweight
no spicy food "can't stand"
yesterday, the Yangtze Evening News reporter spent 20 yuan to buy 2 two duck tongue. The 100 yuan per catty duck tongue is dark and covered with pepper seeds and prickly ash.
reporter at the door of a random small survey, 10 people have 6 and reporters feel similar, "more salty, spicy duck, spicy duck tongue is very spicy." Of course, there are also people who think it's hot. "Xiao Di" said that spicy taste is indeed the specialty of this brine dish shop, but there are also spicy dishes such as salted duck, osmanthus duck and spiced beef.
"tastes good, and it's not particularly tasty." But it can't buy a safe and reassuring, not a professor from Nongda University. A citizen has revealed the true meaning of "nongnongda Huang professor".
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with the store's red fire, Professor Huang Ming of Nan Nongda has also become a famous "Professor of brink".
"quite a lot of people come to school to find out who is Professor Huang, and someone directly finds my office and goes to the door to talk to me." Yesterday, the reporter of the Yangtze Evening News contacted professor Huang Ming. Huang Mingzhen, like a cartoon head, wore silver silk eyes and combed "28 hair", but the black hair had been white hair. He laughs, when teachers have so many years, the first time there are so many "fans", "some people want to join, some young people want to start a business to learn, and some people want to know."
in fact, in Nongda, Huang Mingceng was the first person who made a stir in "Professor entrepreneurship". In 2009, Huang Ming, an associate professor, started his business in the sea. "The products of the laboratory were sold on the Nanjing agricultural carnival, and the results were well received. I want to bring the safety products to the market." At that time, there were few teachers in nongnongda to start a company, and even if they did, it would be "inconvenient." The news of selling Huang Ming's Stewed vegetables spread after school. At that time, there were three kinds of voices. Some people strongly objected that professors do business to make money. There are many people who agree that the theoretical research of professors in the library is a waste and should be put into practice; and some people have the attitude of watching.
"in recent years, professors have been able to start a business in a big way, and support from schools to local governments." In 2013, nongnongda shares a share of Huang Ming's enterprises, together to form "nongnongda Meat Food Co., Ltd.", "the main production of meat processing products, supermarket wandering, many families sell our research and development of the halogen."
in August this year, Professor Huang Ming opened the first store at the gate of nongnong University and launched the brand name "nongnongda Huang professor".
his practice
when the boss still teaches students
as the "boss", Huang Ming did not give up the teaching work, and he took a class for the undergraduate every week. There are 17 undergraduates and graduate students working in his team, studying while practicing. "Most people in R & D team have several social practice in stores. During the whole process, the students are able to investigate the market and improve their products, which is more practical than sitting at home and writing papers.
Huang Ming is not only the team leader, but also the owner of the shop. "The two roles are not in conflict. We have new research and development achievements that can be introduced to the market in a timely manner." Why is
"Professor Huang" hot?
natural flavors of brine, a meat flavour
"customers say your brine is not particularly tasty, but rather salty and spicy." Yesterday, the Yangtze Evening News reporter gave the public's experience back to Huang Ming.
"there are thirty or forty kinds of stewed vegetables developed by our team. Because of the limited space of the stores, there are only a dozen kinds to be planted at a time. Today, it happens to be spicy, and there are other flavors to be pushed out in a few days. " Huang Ming explained that it was his entrepreneurial intention to promote safe and chemical preservatives to the public. "
" Nanjing people like to eat chicken and duck and other halogen, but the current market on the production of bittern mostly handmade small workshops, no production standards, additives are also unknown. Huang Ming said that their team developed the halogen, abandoned chemical preservatives, and used natural flavors to taste, "bite down to eat meat, after eating, do not feel dry."
Huang Ming revealed that the brand "nongnongda Huang" has been strongly supported by the school. In the brand name, there are both the name of the school and his own professorship. As for the choice of the name, Huang Ming said it was a commitment to the citizens, "to ensure the safety and quality of the meat in the 100 year signboard of nongnongda and my personal reputation."
his voice
second "South farmer roast chicken"
the delicious "South farm roast chicken" is well known in Nanjing. The goal of Huang Ming is to make the halogen shop into second "South farm roast chicken".
Huang Ming said, in less than 1 months, the sales of the halogen shops have already exceeded 200 thousand, "beyond my expectations, an ordinary bittern store does not sell more than 100 thousand a month." At present, Huang Ming and his team are looking for the store location, let the brand out of the South agricultural university, "initially consider the use of direct and join the model, the future will open online stores."
scholar's point of view
point of Professor Zan "bright sign" later "maintenance" to keep up with
sociologist and Professor Zhu Qiang of South Normal University is very appreciative of Huang Mingliang's brand name.
Zhu Qiang thinks that it is a pioneering work for a university professor to go out of his study. "Knowing that through brand awareness to enhance the safety of food and food, this is a kind of creativity in itself. Converting knowledge into effective brand output is a positive contribution to everyone's table and everyone's life. Moreover, university professors create brand, which is not contradictory to doing scientific research. Returning theoretical research to reality itself is both a verification of theory and a better grasp of the frontiers of research. This is the perfect combination of theory and practice. I praise him. "
is not so clear as the past to see Professor Huang 's "open" and "high profile", Professor Zhu said. "This embodies social progress and the public's tolerance for intellectuals. Intellectuals have confidence in their own learning and contribution to society. In encouraging the whole people to start a business today, professors should not be afraid to shrink from hiding, and they should be encouraged. They should be high key and should be recognized by the society. However, experts believe that the "golden signboard" of professors is a sharp weapon to attract customers. The sign has come out and maintained in the later stage to keep up with the facts.