Re: Cui Yongyuan opens online food store: the price of goods is more than 5 times higher than the market price.
at present. At present, only 36 kinds of goods are put up in the Pu Valley pond, and the price of these goods is much higher than the market price of the same kind of goods. For example, the highest price in the Pu Valley pond is "the classic series of virgin olive oil in Italy ban manor," a bottle of 250ml of olive oil for 780 yuan and a member price of 647.40 yuan. In the Jingdong mall, an olive oil with the highest price of the same capacity is about 176.5 yuan, and the cheapest one sells for 13.5 yuan, and the price of olive oil sold at PU Gu Tong is about 4 to 58 times.
besides olive oil, other commodities in Pu Gu Tong are also expensive. Manuka honey 5 price 610 yuan /500 grams, Australian Angus beef price 620 yuan /2.5kg, scattered chicken price 300 yuan / only, stone plate rice price 158 yuan /2.5kg, these products are almost 5 times more than the market price of the same kind.
Why are these goods sold at such a high price? In the "product selection and process review" of Pu Gu Tang commercial city, it is clear that these commodities have implemented the policy of "one selection, two items, three items, four comments, five control and six checks", through the selection of appropriate areas, comprehensive inspection of the surrounding growth environment, evaluation of the evaluation group, comprehensive assessment of the expert group, control of the safety and quality management system of food products, and uncertainty. In order to build a safe and healthy food platform for the whole society, we should adopt a sampling inspection method.
the Chinese food industry commentator, Zhu Dan Peng, told the Beiqing newspaper that the high price of the products of the Pu Gu Tang mall is because Cui Yongyuan is a double brand of personal brand plus product brand, and more of which is Cui Yongyuan's personal brand. If done well, it is a win-win for individual and company brand. The situation.
hot spot on
commodity inspection report is the lowest standard of national food safety
under every commodity in Pu Gu Tong, there is a "test report". The report is tested and issued by the Dalian branch of the standard technical services limited company. The test is required to be "tested according to customer requirements", that is to say, the content and standard of the test are not based on a number of current national standards for food safety technology, but the standards proposed by the company. Such as slate rice, its test report includes rice processing, heavy metal residues, pesticide residues and so on. Among them, the processing of rice is based on the GB/T 1354-2009 standard, the full name of the standard is "People's Republic of China national standard (rice)".
according to the announcement of the State Administration for quality supervision, inspection and Quarantine of the General Administration of inspection and Quarantine on the use of enterprise food production license marks, the 28 types of food are incorporated into the national market access system for food quality and safety, which must be approved by QS to be sold in the factory. That is to say, QS is the lowest standard for food certification. Among them, the QS standard stipulates that the product should be in accordance with GB 1354-1986 "rice standard" (already abandoned, the current GB/T 1354-2009), the GB2715-2005 "food hygiene standard", and also require the detection of heavy metals and common pesticides. A large number of pesticide residue reports, several agricultural experts say, part of the pesticide types that are rarely used in the production of products, and some are also stipulated in the national QS standards. Therefore, it can be said that the inspection report of commodities in Pu Gu Tang is almost the same as that of the national minimum listing standard QS, and it is not higher than the standard.
in addition, in fact, the state has "organic product certification management measures", and "green food environment and environmental technology conditions", but the product introduction in the Pu Valley pond is not clearly indicated in conformity with the certification of green food and organic products. Although a comprehensive inspection of the surrounding environment (soil, water source), seeds, and products for the growth of products and agricultural and sideline products will be carried out, "the next stage review will be entered into the national food safety standard products." However, the standard still belongs to the range stipulated in the national minimum food safety standard. It can be said that the inspection report of the Pu Valley pond is a system, and the testing standard is not higher than the national standard.
remind
according to the constitution of the Pu Valley pool member, the membership system is carried out in the Pu Valley pond, and Cui Yongyuan previously revealed that the product only sold 30 thousand members. He said that this is in order to better communicate with consumers, on the other hand, "the supply of products is limited, so that the market can not be bigger and the supply is not enough." At the same time, it also prevents the emergence of fake and shoddy products and harms consumers. Membership will last forever. Zhu Danpeng said: "high-end products are limited to production, so membership is the most suitable mode for phased operation of Pu Gu Tong."
membership statute states that membership needs to be reviewed. "Please contact the club's member manager or member, and the company can recommend it to be a member." But there is no detailed specification of the audit standards. There is no restriction on consumption, and only 5000 yuan should be paid in advance for advance payment. The prepaid payment is gradually deducted as consumption when members consume. If members withdraw from the meeting halfway, the prepaid payment will be removed and the rest will be returned. At the same time, the food reservation system is carried out. From 1 to 20 days per month, members purchase the kinds and quantities of food needed next month and determine the free delivery time.
in the form of prepayment for this kind of membership, the Beijing Financial Bureau quoted the China Banking Regulatory Commission as a "close guard against the use of prepaid consumption for illegal fund-raising". In recent years, the article said that some unlawfully illegal elements have been engaged in illegal fund-raising activities in the name of handling prepaid cards or prepaid consumption, causing economic losses to some of the masses. This includes absorbing funds from the public in the name of "prepaid card", "shopping card" or "prepaid consumption". The CBRC said that such a mode of operation is actually a disguised commitment to high returns, contrary to the law of the value of consumer services, and that the operation of funds is difficult to maintain for a long time. Once the capital chain is broken, the participants will face serious losses. Ask the public to improve their awareness of risk. To this end, in the member's constitution, Pu Tong Tong said that the advance payment of members was "filed by commercial authorities and supervised by banks".