recently, Deng Yubo moved his office from the business building of Taiping Zhuang to the medium and small business incubator center in the two floor of the Zhongguancun E world wealth center. The rent has changed from about 100000 to 30 thousand yuan. Here, a workstation per person is allocated, which costs 1000 yuan per workstation per month, and the cost is greatly reduced. The more than 30 year old computer post doc and the other two partners restarted here, and the only way to let the outsiders see how they started the business was the beef noodle, the beef noodle. Their goal is very simple. We should use the Internet to upgrade Lanzhou beef noodle with backward market and huge market.
Deng Yubo, 35 years old, is a native of Lanzhou. When he graduated from senior high school, he was admitted to Lanzhou University. But Deng Yubo, who stayed in Lanzhou for so long, always felt that he was a frog in the well and had been very confused about his future. In the face of the outside world, he missed the opportunity to study abroad to think of Beijing. Finally, in 2011, Deng Yu Bo got the opportunity to enter the post doctoral workstation in Beijing.
Although learning is IT, but then choose this direction to cater for the social trend, not my own really like, if continue to go, I can think of the next ten or twenty years of their own state. Deng Yubo said that during the period of Beijing, he and Xiong Yongping, a post doctoral friend, had been discussing what to do. During this period, two people had also done some IT related projects, but they were not successful.
"we are a doctor of computer science, focusing on the most cutting-edge fields, but compared to more than 20 year old young people, we can not find a breakthrough." Deng Yubo said that during that time, he and Xiong Yongping had almost been brainstorming for half a year, and at last in an accidental opportunity, Xiong Yongping, a Jiangxi man, mentioned that he did not love to eat noodles, but he was able to eat in Lanzhou. This sentence, inspired Deng Yubo's inspiration: Lanzhou beef noodle has a very good brand awareness, although all over the country have Lanzhou beef noodles, but the field of Lanzhou beef noodles and local products are far too far from the image or quality, the industry is too traditional, there is too much space to improve the improvement. If we use the Internet to upgrade and upgrade the industry, we will have authentic Lanzhou beef noodles for thousands of households. There must be a lot of market space.
, so a dream of entrepreneurship on beef noodles was born.
two resign to resign from the Internet chef
2014 decided to start a business at the beginning of the year, two entrepreneurs have ushered in a listed company has a high salary of a master's master Ding Jianjun's accession, and Deng Yubo to Landa's two resignation to get approval.
three elite IT circles began to cross the border to make food. "It's very simple to think about the future, just to see the future, just to have a naive dream on the road," Deng Yubo said, when he really intervened in the food industry, it didn't find that.
although not familiar with the industry, it has decided: first of all, this beef noodle should really not add any preservatives, and then sell through electricity suppliers. They inspected all the food professional papers that could be found, inspected all the raw materials processing plants on the spot, and finally decided to produce the processing fabric from a factory imported from Japan in Inner Mongolia; to ensure no preservatives, it was determined to use the canned processing technology to pack the soup.
as a genuine Lanzhou native, Deng Yubo registered his brand as "beef noodle". Deng Yubo said, Lanzhou is not called "Ramen", but "beef noodle", the core of this bowl of beef noodle is actually "the bowl of soup".
in order to get the true meaning of this bowl of soup, Deng Yubo persevered more than 10 visits to an old local painter in Lanzhou, and their sincerity was finally touched. After returning to Beijing, Deng Yubo began to mimic the conditions of the factory, how much of the water to match the bones, the pieces of beef, and the amount of salt that would be weighed and recorded.
in order to standardize the sense of mouth, from the start to the present, team members run between Beijing and Gansu, repeated process research, using rigorous physical thinking to ensure the quality of each process. "Standardization is very simple, nothing more than process, data," Deng Yubo said, but the process of getting the data is very difficult, from January 2014 to the present, they have been persisting, and based on the feedback of users to optimize the 4 times, each time a pot of test cost is 1732 yuan, only this input Up to about 500 thousand yuan. At the end of
Niu Da Fang, which has won the financing desire to change the line
less than half a year, is quickly gaining the favor of investors. At present, the second round of financing is being discussed.
Deng Yubo has just returned to Beijing from Shenzhen, saying that Shenzhen is busy preparing for the opening of the first entity of the Lanzhou beef noodle restaurant, which seems to be inconsistent with the original intention of the "Internet".
Deng Yubo said, before talking with another investor, the investors with the Lanzhou people had the beef sentiment, talking about changing the current situation of the Lanzhou beef noodle industry as a whole, and the other side believed that the pure line was not enough and should be extended to the line.
Deng Yubo thought it was true that the traditional Lanzhou beef noodle shop was too limited by professional skills. Every shop had a chef and a master soup master. Without them, the shop could not be opened, and they were the root of the unstable quality of the product. In addition, wages are not low, and virtually increase the cost.
Deng Yubo said that the biggest advantage for Niu big workshop is that there is no need to pull the noodle teacher and the soup master, and the unified distribution of the factory after standardization can solve the problem.
but faced with the decline of Ma Lan before the decline, Deng Yubo said that his own entity shop first decoration style focused on fashion small capital, simplified; in the service process, the mode of advocating McDonald's, high efficiency; Niu Fang focused beef noodle products, will not develop too much stir fry, there are more than 10 innovations The standardized product is good; in addition, different from the beef noodle in Taiwan, the price of the cow big mill is lower and the flavor of the Lanzhou beef noodle is reduced.