After the "strict economy" in Ji'nan, the hotel sold the lunch box
source: the author of the Qilu Evening News: Ren Zhifang, Zhou Mei Xiao Zhongda
at the end of last year, the central government promulgated the eight provisions of strict economy and frugality, and has a great impact on the operation of the Ji'nan hotel industry, especially the high-end wine shop. Wang Tiezhi, director of Ji'nan Tourism Bureau, puts forward that under the present background, the marketing mode of hotels should also keep pace with the demands of the market and carry out multi-directional marketing.
at the end of last year, since the central government promulgated eight provisions of strict and frugal saving, it has a great impact on the operation of the hotel industry in Ji'nan, especially the high-end hotels. In the face of declining income and decreasing passenger flow, how should the hotel industry spend the "cold winter"? In February 22nd, the Ji'nan Tourism Bureau organized a seminar on the development of the Turist Hotel industry.
business revenue declined, and the transformation of hotel management has become a common topic of the hotel executives.
after the introduction of the central regulations on frugality, our hotel's passenger flow has decreased by at least 30%. Even if the hotel consumption returns rationally in the future, the attendance rate will reach the original level, and the restaurant income will not return to the previous level. Zheng Jun, chairman of Shun Geng villa, said that the consumption of meetings will be the same. In order to ensure revenue, Shun Geng villa also began to sell lunch boxes.
"otherwise, the annual meeting to our hotel in 2012 is half as low as last year." Huang Cuimei, deputy general manager of Ji'nan Huangtai Hotel, said.
"for decades, the hotel industry or hotel dining is actually developing in a malformed state." Mr. Ren xingben, President of Shandong Shun and hotel group, believes that the provision of strict economy is in fact a return to a natural state. In this case, hotels should relocate, study customer needs and develop new products.
Meng Lixin, deputy general manager of Shandong News Building, said that high star hotels still need to expand the proportion of meetings and rooms and compress the proportion of food and beverage, which can also solve some problems. "Our news building will be renovated this year to further compress the catering area." "
" our national star hotel in the development process of nearly ten years may have a misunderstanding, and foreign hotels, domestic hotels are constantly strengthening the catering business, this one makes the hotel deep into the market, on the other hand, also increased the degree of labor intensity of the hotel. Wang Chenguang, associate professor of Tourism Management School of Shandong University, believes that this requires a return to the professionalism and specialization of the hotel in the present context.
"one network marketer told me that hotel network marketing in Ji'nan is relatively poor throughout the country, but hotels in other cities are selling well on the Internet, especially the characteristic hotels." Wang Tiezhi, director of Ji'nan Tourism Bureau, puts forward that under the present background, the marketing mode of hotels should also keep pace with the demands of the market and carry out multi-directional marketing.