The public experience online shopping is the most concerned about freshness and price.
only gently point the mouse, all kinds of vegetables, fruit, meat with you, the fastest morning order, the afternoon can be sent to the door, such a way of buying vegetables you will choose?
serves as the "last blue ocean" of the electricity supplier. Since this year, a number of e-commerce giants such as shop 1, Amazon and Jingdong have been gathering in the fresh area. Reporters learned that in recent months, a number of local fresh e-commerce sites have also been launched, in order to take advantage of the giants before taking the Ji'nan market.
the citizen experience is more expensive than the vegetable market, but it is very convenient for
it is heard that there is a cold air coming in these days. On the 23 day, aunt Yang, who lives near the Fifth People's Hospital in Ji'nan, calls her daughter to help her to order some fruit and vegetables.
24 noon, aunt Yang received a phone call from the delivery clerk and said she could deliver it within half an hour. Open the box, aunt Yang found there are 3 green onions, 4 eggplants, several tomatoes and coloured peppers, a pack of crab mushrooms, several yam, several potatoes, and a box of rest meat, as well as two pitaya and 1 grapefruit.
"about two or three times a month, seventy or eighty yuan each time." Aunt Yang, 76, told reporters that the dishes were ordered by her daughter from the Internet. Vegetables and fruits look fresh and the prices are almost the same as those in supermarkets, or even lower. The most important thing is that I am old enough to be able to deliver goods to my door.
, like aunt Yang, Aunt Zhang, who lives in eastern Ji'nan, is also trying to "buy vegetables on the Internet" from July, but all of them are the children's orders and receive their own dishes. Zhang aunt said that she was carrying a door-to-door home with her two year old grandson to help her, and the dishes and prices were all reasonable.
a random survey of buyers care about the freshness and price of
the reporter has learned that in Ji'nan, there are several companies using the network platform for fresh food distribution, and in recent months it has become more and more popular.
in July 18th, Shandong Qi dispatched the Agel Ecommerce Ltd in Ji'nan to announce the online professional fresh food electronic commerce platform, "Yue farmer preferred", which means to build a whole industry chain food project from field to table. The product line covers many fields, such as green food and ecological fruit and vegetable. Before the Mid Autumn Festival, another E-commerce mall, which aims at the fresh area, is also quietly on the line.
for "online shopping" model, reporters randomly interviewed more than a dozen citizens, many of the young people interviewed said that they have heard, called acceptable and willing to try. But many middle-aged and old people are concerned about their convenience while worrying about price and freshness.
What do you do with the food sent? Is it possible to return the goods with dissatisfaction? Is the price much higher than the vegetable market? If the price is not expensive, you can try it. How can we ensure that the food bought online is safe and healthy? Many respondents said that buying vegetables on the Internet can only look at photos, do not see objects, always feel unrealistic.
cold chain test how to ensure the fresh "last kilometer"
in Qi sent to the deputy general manager Ji's young, although many people still understand or are not used to "online shopping", but this just shows that the fresh industry is a rare "blue sea" for the electric business, and the market is slowly hot. Get up.
he also admitted that all kinds of worries of the people are also the "soft rib" of fresh electricity suppliers, one of which is cold chain logistics. Fresh food is different from dry goods. It requires high storage temperature, humidity and sanitation. Special refrigerating equipment must be provided. Because "once customers receive a bad dish, it can easily affect their purchase again." "The most delicate fruit blueberry can only be put in two layers; apples and bananas can never be put together because it will be ripening; any leaf vegetable can't meet water in the middle of a bundle of vegetables. The packing of the leaf vegetables must have a small hole to breathe..." When talking about the difficulty of freshness preservation, a media has described it as an example to prove that the difficulty of fresh electricity supplier is hard to go up.
for this reason, the investment in the cold chain is not a small expenditure. It is generally believed that the cold chain housing market has great potential. However, it is an urgent problem to solve the high cost of cold chain house allocation and how to find a better model to ensure the fresh "last kilometer". "These problems are slowly emerging and are being solved one by one. For example, in order to ensure fresh dishes, try to segregate the categories and store ice bags in each distribution box. " Ji's young told reporters, not only that, in order to ensure the safety of the product, the company has already realized all the products can be traceable, and every batch of agricultural products to be tested. At the same time, we promise to send it before 3 p. m. on the next day.
how far is the future from "burning money" to making money? "
data show that in 2012, the total price of agricultural and sideline products in the field of circulation was about 2 trillion and 500 billion yuan, but only about 20000000000 Yuan, only about 1%, was only about about 20000000000 Yuan, which was far below the other vertical e-commerce fields. With clothing, the network channel accounted for more than 17% of the total sales. "We weren't the first to do this, but we chose the best time to enter." In the view of Ji Xiao, compared with the first batch of fresh distribution enterprises, "Le Ning optimization" is starting from the "negative number". Before, there were farms and co - operatives in Ji'nan that tried this model, but some users had chosen to withdraw quietly because of the long distribution time and vegetables, and "the market has been broken."
but he is optimistic that although many people think fresh electric business is a "burn" industry, but the company "next year to achieve profitability should not be a problem." According to the introduction, since the "Loon optimization" online for 3 months, the number of customers per day ranging from dozens to hundreds of people. "We do not want to do the work of unit welfare or gift, or we want to develop ordinary household users honestly, because this is sustainable."