Ji'nan Daily reporter Shi Xiao Dan Tian
supermarket in the sale of most of the box milk, bags of pure milk hard to find Trace銆� Reporter Guo Yao photo
"has been out of stock for half a month, do not know when to come." In October 14th, a supermarket staff in Ji'nan near four road explained to customers again and again. In the supermarket, there should be a bulletin board with "temporary shortage, please understand", which should be placed on the shelves of Yili bags of pure milk.
at the same time, liquid milk set off a "rising tide". Yili and Mengniu's two major brands of dairy companies have been raising prices since August, and local dairy companies such as Jiabao and other Shandong are also raising prices, and the brand is brewing.
the public Tucao ran 3 places did not buy bags of milk
"have not bought a bag of pure milk for a week." Miss Guan recently wanted to drink milk, but after several rounds of work, no ordinary bag was found. In her words, "the common low-end liquid milk seems to disappear overnight."
Ms. Chang Guan was bought at a nearby street store, but in the last week, she turned to the street shops, supermarket convenience stores and large supermarkets. The answers were all, because the milk source was tight, the cow, Yili's bag of pure milk was broken, and only the high-end liquid milk, such as Golden and lentsu, had the goods.
market survey shelves are empty, supermarket
reporter visited the market and found that multiple terminal sales channels were exposed to low end liquid milk.
the owner of a small supermarket near the bar stone bridge said that from the beginning of September, the low end pure milk of Mengniu and Yili appeared in succession. Now there are only some local brands of sour milk in its store. "The sales volume is big during the double period, many people can't buy it." On the seven way a convenience store, only the Mengniu bag of pure milk, the owner said: "broken at least a week of the goods, Mengniu's two days just come, Yili is still not."
through the supermarket near four, there are a variety of high-end liquid milk of Illi and Mengniu in the dairy promotion area, and the price of one box is more than 60 yuan. Many consumers saw the case of Illi bags of pure milk placed under the promotion platform. In the past, they found they were empty. "Erie broke the cargo for nearly half a month. Today, 10 boxes of Mengniu have just been seized. There is not much left." The supermarket staff are finishing a few bulk dairy bags of pure milk in front of the shelf. Next to Erie, there is a bulletin board with "temporarily out of stock, please forgive".
6:00 in the afternoon, the reporters at the Ginza supermarket near the Quancheng Square saw that the low end pure milk shelves of Mengniu, Yili and Jiabao were empty. "Jiabao was robbed at noon, and Mengniu and Yili's low-end milk has been stopped." A staff member said. Big Rd. and Hualian Supermarket related people also admitted that Mengniu and Erie broke the goods in different degrees, and the supply of local milk enterprises was also tight.
price rises two and three hair, the market is hard to find 2 yuan milk
"either can not buy, or price rises, what's the latest milk market?" Mr. Chang has been in the dairy supermarket of Ginza supermarket for a long time and has not found any milk under 2 yuan.
in fact, as early as August this year, domestic liquid milk market has been rising price wind, Mengniu and Yili two big milk enterprises in the country raised the price of high-end products such as Golden, deluxe and other products. Among them, the highest price increase of Illinois reached 11%, while Mengniu was 16%. "The light will rise in the last few days." A supermarket staff introduced, bright a high-end box liquid milk sold for 9.8 yuan / box, normally promotion 7.8 yuan / box, nearly a period of time promotion activities are all cancelled, and will be rising prices, at present they have received notice of price adjustment.
in addition, since September, some local brands of liquid milk in Ji'nan have begun to adjust prices. "About 1 months ago, Jiabao's several yogurt products had gone up by two Sanmao." The owner of a small supermarket near the stone bridge said that the original taste of the original sour milk sold for 1.7 yuan / bag, now up to 2 yuan / bag, and the other single products were also up two three hairs.
statistical data show that compared with the beginning of this year, the total plastic (11500, 115, 1.01%) bagged milk increased by 9.1% in October 9th. The prices of plastic bags of pure milk in Shandong, including more than 9 provinces, have risen significantly.
Ji'nan's milk supply gap exceeds half
"this year, the supply of fresh milk has dropped dramatically." Ji'nan Jiabao Dairy Co., Ltd., the head of the milk source department, since May, their company in order to buy fresh milk, the average per kilogram needs to pay more than 1.5 yuan per kilogram, up about 50%, the product has to rise. "
Ji'nan Mengniu Dairy [micro-blog] Sales Co., Ltd., one of the relevant personages confessed:" there is still a normal number of goods to headquarters, but the supply of pure milk bags is seriously inadequate, the super part of the business is reduced by about 30%. " At the same time, the reporter learned that, in order to maintain the normal operation of the company, the company's big fruit, bagged red date milk and other products began to use recovery milk and marked on the package.
a local dairy company responsible person in Shandong, who did not want to disclose the name, also said that because of the shortage of milk sources, they had to adjust the supply of other channels to ensure that some important channels were sold.
"the root cause of the rise and fall of the middle and low end milk is the shortage of milk sources." Ji'nan Animal Husbandry Bureau of the relevant people, raw milk supply tension makes the purchase price of enterprises rise, the production of pure milk profit is low, in this case, the enterprise must give priority to the production of high end milk with profit. The above-mentioned people said that in Ji'nan, dairy enterprises such as VII, Yili, Jiabao and oxen were added up to 2800 tons per day, now only 1300 tons, on the one hand, the limited market consumption capacity, on the other hand, the lack of milk sources.