Make a phone call to get home! Shouguang vegetable butt to Ji'nan ordinary family
recently, Mr. Han, who works in Shouguang City, Shandong, received a call from a friend of Ji'nan, "don't you have a door-to-door service there? We want to put some money there, and let them bring them to us every day. After receiving a phone call, Mr. Han immediately handed over a friend's contact to a vegetable dispatch call center and told a friend that the call center has now actually realized the direct docking of the vegetable base with the ordinary family in the province. In November 3rd, the reporter came to the China vegetable dispatch call center in Shouguang Cultural Software Park, Shandong Province, to investigate.
customer call
vegetables delivered to
on November 3rd afternoon, the reporter came to Shouguang Cultural Software Park, and there was only a five storey building in the garden with the name of "Chinese vegetable call service center". On the two floor, there were signs like "call center one" and "call center two" on the corridor. Through the window on the door of the call center, the reporter saw that the operators in the checker room were busy. Push the door in, "Hello!" What can I do for you? " "Just a moment. I'll check it for you." In the ear is the friendly words of the operator, the house is busy.
the Weifang Centennial Mdt InfoTech Ltd project director, Rong Jia Zheng, who is in charge of the call center business, gave the reporter the process of how to "call a phone, send a vegetable to the door". "Our customers have a fruit and vegetable card in their hands, which is pre charged with a certain amount, ranging from 200 yuan, 500 yuan to 1000 yuan. At the same time, the client also has a booklet with seasonal varieties and prices. "If you are a customer in Ji'nan, if you call a customer service phone, the operator in the call center will write down the food and quantity you want, generate an order, and send the information to the vegetable base," Rong Zheng said. The staff at the vegetable base began picking up the packaging and arranging logistics to Ji'nan. The distributor in Ji'nan will deliver the vegetables directly to you. After you sign for it, the distribution clerk will mark "successful delivery" in the system. After that, the call center will see that the message will send you a text message that the order transaction is successful, and how much is the balance on your card after deducting the amount of money you have. Rong Zheng said that this is the complete process of a transaction, and ordinary families can eat green and organic vegetables produced by famous vegetable bases such as Shouguang, Liaoyuan, Liaoyuan, etc.
come home to come back to
to come up with the idea of sending food to
a reporter found that this kind of transaction "E - commerce taste" is full, like the process of shopping on Taobao online, and some similar to TV shopping. When you leave home, you can eat the vegetables that are produced at Shouguang vegetable base. Who wants to sell this fresh vegetable selling method? Rong Jia Zheng said that the inventor is Pan Yujun, chairman of their company. Pan Yujun is a native of Weifang. He has been engaged in purchasing and ordering products in Beijing for many years. The invention of this unique Shouguang dish was derived from his brother's return to visit his relatives.
during the Spring Festival of 2008, Pan Yujun's brother, who lived in the United States, came home to visit his relatives. During the period, Pan Yujun talked to the food market and the supermarket to buy food. His brother suddenly said to him, "in the United States, the middle class with high and stable income will not spend time to buy vegetables, meat, milk and so on. They all enjoy the service, and some people send them to the door, and some people list every day." The food and quantity required should be sent to the food delivery company every day. Brother's words, let Pan Yujun think of this shopping method in China should also have a market, but to deliver door-to-door must have source of goods. A flash of thought came to his mind: is Shouguang Vegetable in his hometown a good source of goods? When you leave home, you can enjoy the rest assured vegetables from Shouguang, a famous vegetable town. Who can be unmoved? It should be a good idea to set up a branch in Shouguang and form a "pair" with the brand vegetable base.
after the Spring Festival, Pan Yujun came to Shouguang, told the people in charge of Shouguang City Government, immediately got the approval and support, and put the vegetable dispatching call center into the city cultural software park, so that they could make full use of all kinds of resources, especially from the nearby Weifang Institute of science and technology. Talent resources. So, in April of this year, the vegetable dispatching call center began to operate.
next step is to prepare for
"we were the pilot in Ji'nan before and after the Mid Autumn Festival in 2009. The first batch of cards were given to customers as a Mobile Corporation gift, with a face value of 100 yuan." Rong Jia Zheng said that after the first batch of fruit and vegetable cards were issued, they began to wait. They soon discovered that the customer who got the card was divided into two parts. "Either the card has not been opened, or it has been stuck open. After buying it once, it has been found that it is very good, and the 100 dollar will be spent immediately." They were very happy to be recognized by customers. They soon locked their unique customers.
Rong Zheng told reporters: "the way to send the dishes is not suitable for all people. It is mainly the white collar workers who are busy and have no time to buy vegetables, the middle and high income people who pursue the quality of vegetables, and the old people who are not good and are inconvenient to go out to buy vegetables are usually sent three times a week." Jung Jia said that the customer manuals are not only updated every month, but also have seasonal fruits and fruits, because they only produce one season, so most of them need to be booked. At present, their vegetable and vegetable distribution stations have covered 33 prefectural cities and county-level cities in Ji'nan, Qingdao, Rushan and other provinces. Because Weifang people are able to buy Shouguang food at any time in the "home gate", the business does not cover Weifang.
it is reported that from the April vegetable dispatching call center this year, the operator has developed from the first 30 to more than 60, and 30 are being trained, but the company is basically not profitable at the moment. Rong Jia Zheng admitted that due to bad weather and high speed blockade, fruits and vegetables could not be transported on time. Despite this, they have never changed the idea of eating Shouguang dishes in ordinary families. Next, they are going to develop into big cities like Beijing and Shanghai. They also plan to move vegetable bases to these big cities. (Xinhua net Shouguang channel)