Ji'nan, a real estate sales promotion of strange trick to buy a house, "old for new"
source: daily daily Author: Cui Rongjie
in the present market, household appliances and other commercial products are not uncommon for the old, but talk about the house " Old change ", in the Ji'nan market is still a new thing. Recently, a real estate in Ji'nan has launched such promotional means. Behind all kinds of promotional tools is the urgent desire of developers to rush back to capital.
"old house for new house, enjoy price difference." A few days ago, located in the west of the ten East road snow mountain, a real estate sales promotion slogan has been very eye-catching. It is more common to replace the old, but for the first time in a house with a total price of a million yuan, it is a "beautiful thing" to take a set of old houses for a new house. However, this kind of "beauty" really is so good?
"we can launch this offer, thanks to the characteristics of the simultaneous layout and operation of our second-hand housing market, which can form a linkage." On the 9 day, the person in charge of the building said to the reporter. It is understood that the building for the development of the group, the group in the real estate business at the same time the new housing and second-hand housing market operation, not only new buildings in the sale, in the second-hand housing market also has a considerable number of intermediary stores in operation.
how "to replace the old", the person in charge explained that if the buyer has a set of houses in the hand, and now wants to buy a new house with large Huxing, then the old house can be handed over to the intermediary store. The price is assessed, and then the two sides sign the contract. The owner gives the house in his hand to the intermediary to make a portion of the new house.
take a business handled by a Ji'nan home buyer as an example. The house buyer has a set of houses in the Baihua district (Forum), and now wants to buy a new house of 140 square meters in the project, and then the house buyer puts the house in the hundred flower plot to the intermediary shop to evaluate. "The owner's initial price is 740 thousand, and we gave him 735 thousand yuan." The sales staff said that the buyer wants to buy a total of 1 million 100 thousand of the 140 square meters house, then the old house of 735 thousand yuan can be used as a first payment, the remaining 365 thousand yuan, the buyers can choose loans, and can also pay cash.
according to the person in charge of the building, according to their regulations, the price of second-hand housing is not more than 50% of the total, more than 50% of the total price of the new purchase price of the house they generally do not accept. And some of the individual houses are good location, good shot, or school district room, can be in 50%-70%, the above hundred residential area is the list.
why the launch of this business, the person in charge of the introduction, on the one hand because they have a second-hand housing linkage advantages, on the other hand, they have developed a house of more than 100 square meters of improved housing. "Mainly considering that many improved buyers are restricted by the restriction policy, they need to deal with a house first." The person in charge said that the intermediary could sell the old house of the house buyer, and then could sign the new house.
about the intention of launching this policy, the head of the estate said: it is also hoped to return funds as soon as possible. According to the analysis of the industry, the developer's move is the basic purpose of realizing the quick return of funds in the current changing market situation, like "buying a house to give an area" and "buying a house to return to the first payment".
analysis of
"take the old change" to listen to a good threshold but a high
House "to replace the old" is fresh and good for a few, then is this activity a "gimmick" like any other promotional means or a real convenience? The reporter learned that although the developer gave it The whole process of "replacing the old with the old", but may still encounter some "technical" problems in practice.
according to the developer, the house "to replace the old" business started from year after year, and 30% of the houses currently sold are promoted by the old change. Last month, 35 houses were sold by "the old change".
reporter learned that, if you want to "replace the old" with the developer, the total price of the house can not be higher than 50% of the new purchase price, and more than 50% of the house developers do not accept it. This creates obstacles for some buyers who want to take part in such activities. In this regard, developers explained that they sold more than 1 million 200 thousand of the total price of new houses, many small second-hand housing prices in urban areas are below 600 thousand.
although the developers say, if the lot is good, good hand, or school district room, then the house money can be higher than this proportion, but such a large market demand, the buyer can sell a high price in the market, not necessarily need to change the new house with the dealer. If it is not a good sale, a poor second-hand housing, developers would like to accept?
developers want to return to the rapid return of funds, and second-hand housing developers there also need time, if not timely cash, will not be the same pressure?
the developer said that the developer is capable of secondary intermediary ability Hand out the second-hand house as soon as possible.
at the same time, in the process of "to replace the old", the value of the old house of the buyer must be evaluated by the developer's secondhand intermediary, not by the third party organization. Is there a phenomenon that the price is not fair? After approval, it will continue to "replace the old".
the analysis of the industry believes that the house "to replace the old" is a new thing, but to carry out it well, some "technical" problems need to be considered.