"Zero head pay" reproduces the real estate market in Ji'nan
"down payment 10%", "down payment 70 thousand and 2"... Since this year, a variety of new concepts are constantly pouring into the Ji'nan real estate market. In the case of most of the banks "winding" the housing enterprises, the housing enterprises have been self-reliance as soon as possible, and the way of "padding first payment" has been continuously upgraded. The payment time has been paid off from one week's signing period to three or four years, and the proportion of the cushion is also rising. Level, from 10% of the total rent to the installment down payment, and yesterday reporters found that housing prices launched the concept of "zero down payment". Reporter Mou
first to be used by the housing business promotion tool is "pad first payment": buyers and Housing enterprises reached an agreement, buyers can pay 10% or 6% first payment, the developer provides interest free loans to complement the remaining 20% or 24% of the first payment difference, at the beginning, these borrowers must be "one week sign" Pay in payment during the appointment "or" pay off within 45 days ". However, the promotion tool quickly appeared in the "2 upgrade": housing companies have greatly relaxed the time limit for home buyers' repayment, from one week to the contract period or 45 days to pay off for three years or four years without interest repayment. However, the incentive to buyers is far from being stopped. Yesterday, a reporter interviewed found that developers had launched a "zero down payment" promotion.
reporter learned from a sales center in the West that the number of potential buyers in the "staging first payment" is increasing. At present, the developer mainly provides two kinds of sales promotion, one is the developer directly paying the first payment, the buyer can pay only 6% of the total amount of the house, and the rest is still clear. In addition, there are third party machines. A small bank or a small loan company will help buyers achieve zero down payment. A sales office, Mr. Li told reporters, "now 'zero head payment' is also different from the previous way, before the use of 'zero head pay' are large developers, developers directly borrow money to the buyers, buyers can pay back within a few years, but now more small and medium-sized developers in order to increase sales as soon as possible, Will actively help buyers to introduce intermediary services. In the interview, Ji'nan, a real estate sales agency sales manager of Zhao said that in fact, "zero down payment" is not difficult to do, 2 of the first payment can be credit loans by consumers, the remaining 1 can be paid by a number of small loan companies, you can complete the "zero down payment". And now, in the form of credit loans, the "blood enriching" loan has begun to increase.
however, why housing companies are keen on "installment down payment" and "zero down payment"? A senior insider, Mr. Sun told reporters, "the main is the house is not sold well, developers use this way to sell buildings, can quickly increase sales, speed up the speed of capital recovery. In addition, the pressure from the internal sales of the housing enterprises is increasing. Last year, the sales of the Ji'nan region ranked the top of the country. In 2014, the company issued more sales targets within the company, and the sales team increased its task. Mr. Sun also added, "last year's sales in about 5000000000 yuan of Housing enterprises, this year the company set the sales task is more than about 9000000000, so the housing enterprises can only use more ways to sell the house and return the capital as soon as possible."