Attention: high grade packaging makes ordinary tea "white duckling white swan".
Shandong news network September 5th news (reporter Guo Hui) near the Mid Autumn Festival, the gift market before the festival is "smoke filled". In addition to the fierce competition of the moon cake market, the tea market is also a piece of "sword shadow" and a contend for the tea market because of its own characteristics. And the reporter found that "packaging" almost become a tea shop general "kill plan": you can spend very little money to buy very common tea, and then buy a very luxurious package, so ordinary tea "ugly duckling turned white swan".
mid autumn gift tea market warming season
next Monday is the Mid Autumn Festival, now the provincial city ritual tea market is hot. The reporter visited the provincial capital of a number of gift tea market to understand that the purchase of tea customers more than a lot more than usual, the increase in high quality tea sales is more obvious, the price is also high.
in a supermarket in the provincial calendar mountain road, moon cakes, smoke, wine and so on are all in the new, gorgeous package lining the Mid Autumn Festival, the tea naturally is also one of the attractive gifts. And a tea shop in the supermarket, directly through the way of large poster, the Mid Autumn Festival to buy tea as a gift of the benefits: "the family reunion, in the moonlight tea pancake, not only spiritual enjoyment, but also a healthy diet. Tea is suitable for all kinds of people. To give relatives, friends and leaders is not only to convey their wishes, but also to give them health. Mr. Chen, who is picking tea, also said that gifts are for the elderly, and that it is better to send some boxes of tea to health.
a reporter found that all the tea shops have launched a promotional campaign by reducing prices, discounting and presenting gifts, and striving for a new step in the last week of the festival.
ordinary tea with high-grade box, save money and face?
in a tea shop on the road of liberation, customer Qin Meng (pseudonym) bought 3 Jin "Tieguanyin". After a price cut, he finished a deal with 270 yuan. However, he took out 80 yuan and bought 3 sets of metal boxes which looked very good. "This looks like this." this looks like "it looks like this." It looks like a piece of cake. It costs less than 400 yuan to buy a gift that looks like 600 yuan! The gift is to send out a heart! "
and a sales consultant at a tea shop on Lishan Road, this time specializes in dividing the soft leather books that record their sales results, "how many tea leaves are sold and how many boxes are sold," and she was surprised to find that "this month, I sell the Mid Autumn Festival this year, I sell it." The price of the tea box is almost the same as that of selling tea.
in the east part of the province, a tea market, the reporter said to buy tea to visit many stores, and all the sales staff will first ask: do they drink or deliver people? The mystery is that if you buy gifts, you can buy ordinary tea instead of high-grade packaging boxes. "There is no need to buy good tea, choose ordinary tea with a good looking package, and look at the high grade. It is both cheap and expensive." Of course, if you drink yourself, you won't have to be so fastidious about "Facade".
the reporter found that the ordinary tea can buy a catty for dozens of dollars, and all kinds of boxes look more popular than tea, and even a few special tea box stores, the prices of paper, wood and iron boxes are different. The waiter in one store calls the whole market tea shop. The gift boxes are also selected from these stores. The general price is twenty or thirty yuan, and the high-end is about fifty or sixty yuan.
"Cha Cha box" has become a hidden rule?
"mainly Mid Autumn Festival, a good price of tea in the supermarket is very high, the ordinary people can not buy, and our small package of finished bag tea in addition to the gift box packaging more economical and more cost-effective", this is a shop owner to the reporter's explanation. At the same time, she also told reporters that this method "all stores are in use, needless to say also know."
is a way for the ordinary tea to match the high-end box, and some people feel it is a way. Some people do not buy it.
"this price is affordable, and the appearance is also very high grade. Gifts for people will not necessarily be drunk, and they will be sent out as gifts." Besides, it is proper to grasp the quality of tea when buying. " A tea - picking customer in the tea market said. "
" give gift is to give respect, so the appearance of fancy, tea is not good, a bit of vain feelings, I think it is not very appropriate. " Mr. Chen said in a supermarket on the Li Shan Road.