reporter Liu Jing Zhang Chu ran
the increase in listing has not lowered the price, cost driven or capital speculation?
the increase in the spring tea market has not slowed down the price (data sheet)
although it is fast in the summer, the new tea market in the province is still red and burning, and the fresh spring tea has arrived in the Ji'nan market. Spring tea, but consumers can not enjoy it, because from the beginning of spring tea to the present, prices have not stopped rising.
the market is now "the price" in Longjing, West Lake,
in the consumer impression, when spring tea is first listed, the price is very high, but with a large number of spring tea, the price will rapidly decline, but this year, the price of spring tea in the south of Ji'nan shows a reverse trend. In the early April, a 2011 West Lake Longjing tea auction held in Hangzhou was held in 2011, and the high price of 32 thousand yuan and 31 thousand yuan per jin of new tea in West Lake, West Lake, aroused the thousand layers of the tea market.
"no rise can not be done, the purchase price has risen by more than 30%." In the interview, talk about the price changes of new tea this year, tea dealers have said that spring tea this year from the market to the present, the price has been high, and the South Spring Tea still has a high trend, which are affected by the purchase price of the origin. According to an informed broker, their suppliers had been in the south in the early April, and today, the cost of the purchase price of only tea has risen by more than 30%. On the other hand, the trial price of tea farmers has risen to 100 yuan / day, adding pressure to the cost.
according to the middleman, take West Lake Longjing as an example. Last year, the purchase price was 80 yuan / jin of new tea, the initial purchase price was about 100 yuan, 20% higher than last year. Now it has risen to more than 120 yuan, and the rise reached 50%. This is the most common Longjing tea, and the quality of Longjing is slightly better than the 500. The purchase price is 500. Yuan / Jin, of which the purchase price of the first time tea is 3000 yuan a kilogram, and the retail price of the brand tea reaches 7000 yuan / Jin.
the unlisted Pu'er tea has been yelled by 50%
"this year's new Pu'er is late, and it is expected that in the middle of May, there will be a large quantity of new Pu'er in the middle of the Ji'nan market." Yesterday, the reporter learned from a tea house in Zhang Zhuang road that in 3 and April, the listing time of the spring tea new Pu'er this year was 1 months late, and many dealers said that many of them had affected the picking because of the weather.
"in the southern drought this year, the new tea has not been collected. The store sold all the old tea before last year. " The sales staff of the Pu'er tea tea house on the calendar told reporters that the Pu'er tea in their stores has not been notified of the price, but with the new tea, all the Pu'er tea in the store will be re priced. The salesman told a reporter last year's tea cake, "the price of this last year was 258 yuan, now 288 yuan, after two days of new tea, its price will be up according to the price of new tea."
Mr. Sheng, general manager of Ji'nan's Shengshi tea house, said in a reporter's interview that the price of Pu'er tea will rise slightly higher this year than last year. The rising price of new Pu'er will be controlled between 10% and 30%, and the increase of high-end products is between 30% and 50%. In addition, reporters in the interview also learned that this year's southern Puer tea producing area due to weather causes a large reduction in production. Ms. Li, director of Yunnan's Menghai Da Ye tea factory, told reporters that last year's rain led to a 1/3 reduction in Pu'er tea this year, which was an important factor in promoting the price rise of Pu'er tea this year.
black tea will rise 20%
the green tea and Pu'er tea will rise in one race. The black tea that needs to be fermented is also unable to sit. In the interview, the reporter learned that during the May Day holiday, many black tea dealers had received the manufacturer's oral price rise notice, black tea in May. And there will be a "rise".
"now there is a shortage of demand for black tea, and middlemen are placing millions of orders." In the interview, Ms. Liu, a brand black tea agent in seven Libao tea city, told reporters that as consumers' awareness of black tea increased, the demand for black tea was also rapidly expanding. Now many dealers were rich in money. In May 1st, when the manufacturers convened an agent meeting, they told them to bring out black tea products in the factory in May. The price is 20%.
to raise the price of black tea in May, dealers explained that black tea has a complex process. Like a series of flowers, it is very demanding for temperature and humidity. Only 7, 8, 9 months of the year can produce this kind of product, and all of them are made by hand. This year's labor shortage leads to a large increase in workers' wages. At the same time, the price increase of 20% of the new products will surely bring 15% of the existing products on the high market, but the price of this kind of products is more flexible and can be sold according to the actual situation.
price rise of all kinds of tea
cost theory or speculation?
green tea, Pu'er, black tea, these three kinds of tea prices can be said to make the city's tea market out of the net. In the face of the price rise and wave in May, dealers explained that it was caused by a large increase in the cost of picking, the rise in oil prices, the rising of the cost of processing, the reduction of production and other intermediate costs. Is it true?
the interview in the interview, the reporter learned that last year, Pu'er reduced production by 50%, the price rise is only 30%, and the highest rise this year is up to 50%, spring tea ab initio purchase price calculation, the market price increase reached 130% - 160%, and the purchase price is only 30%, while the emergence of 30 thousand yuan per day price Longjing, more can not use cost rise A piece of it. In the interview, a South tea dealer told reporters that the rise in cost this year is indeed an important reason for the higher price of tea, but the high prices of the tea in the market are also somewhat out of the spectrum. "The hype of tea is very heavy this year." It is revealed that from the place of origin to the middleman to the final Ji'nan market, the rise of 30% to five tea is normal in Chengdu, but some tea has climbed up the high price of radiation proof, and there is still someone to buy the account. This is the result of the speculation, and the profit of the tea is up to 300% - 900% or higher.
at the same time, Pu'er tea, once respected as "able to drink antiques", has been diving sharply in 2007 because of the frenzy of madness. Does the dramatic rise this year mean that Pu'er has returned to temperature again? "At present, there is a sign of restart in Puer tea market." In this regard, experts in the industry said that Pu'er tea as a variety of investment, the amount of money entered, the price of tea also rose high, but in the past few years, Pu'er instant plunged, a lot of investment in speculation, so the investment hype should be relatively slow.
according to another reporter, Pu'er tea will be raised in May, in 7, August, December, the market will be small price adjustment, it seems that the Pu'er market is back to temperature.