Ji'nan: Tea investment really "tea is not"?
the price of Pu'er tea is rising or "market"
"Pu'er tea is up again." Talking about the Pu'er tea market in the near future, the tea merchant Luliang said that at the beginning of this year, Yunnan suffered a drought, and many thousands of acres of tea trees were dead. The production of Pu'er tea has fallen sharply, and the purchase price of raw materials has risen by 30%. Due to the impact of rising prices of raw materials, Puer tea has gone up a lot this year, for example, Pu'er tea purchased at the beginning of 1000 yuan and now has risen to 1500 yuan. Most of the Pu'er tea sold on the market is picked two or three years ago. According to the previous rule, the harvest of one season of tea can affect the sale of tea for several years. The new round of tea production will affect the market of Puer tea in the next 2-3 years. According to this development trend, Puer tea prices are likely to be re fried.
reporter learned from the Ji'nan tea wholesale market that the price of Pu'er tea in our city is up up this year. Most of the tea lines have raised the price of Pu'er tea. The price range of Pu'er tea is about 10%, and the higher quality Pu'er tea is up to 30%-40%. "Yunnan ban Zhang is basically the oldest tea plant with large leaves, and the tea produced is the highest in Puer tea. Ben Zhang, a large leaf tree old tea, was 500 yuan /500 grams in early May this year, and now it is 1200 yuan. Mr. Gao, who has been in Puer tea business for more than 10 years, said. Reporters noted that the current increase in the Ji'nan market is mostly high-end Puer.
New Puer tea market again, can ordinary investors invest in the market? Liu Yong, vice president of the China Tea Circulation Association, said that after the frenzy of Pu'er tea, the majority of consumers have become very rational. The new tea market of Pu'er tea is more like the joint hype of tea merchants. In 2007, the price of Pu Erh products plunged from 100 - 150 yuan / kg to 60 - 70 yuan / kg, resulting in a large number of Pu'er production enterprises shutting down. According to statistics from Yunnan agricultural information network, the output of Puer tea dropped from 9 tons in 2007 to 52 thousand and 800 tons in 2008, and dropped to 45 thousand tons in 2009. After the crazy speculation in the industry in 2007, a large number of Puer tea was left behind in production and circulation. This year, because of the drought reduction in early spring tea, the stock of Pu'er tea in 2007 is an opportunity. For the tea merchants who hoarded Pu'er tea in the year, it was an opportunity to "solve". "Love tea knows tea, but Pu'er tea can be collected, but not investment." Sheng Yongxian, a Yunnan tea man who has been operating Pu'er tea for many years in Ji'nan, said that the Pu'er tea market is relatively stable at present, and it is difficult to rapidly increase the temperature in a short time. The identification of investment in Puer tea is not as simple as seeing, hearing, and making products. In fact, some experienced tea merchants can not identify the purity of tea varieties. Investors who lack experience in tea and tea should not blindly follow suit. Collecting Pu'er tea is best to go to the exclusive store. When selecting and buying, it is necessary to distinguish the age and quality of tea carefully, so as to determine the value of collection. It is particularly reminding that Pu'er tea used for collection is the best choice for pressed tea, which is not easy to deteriorate, small in size and easy to store.
hot money led Dahongpao bubble
"dream is beautiful, but it soon woke up." In the view of tea merchant Lao Yang, this year's Dahongpao market is just like a dream. From last year to the beginning of this year, only Xiamen's new Dahongpao special sales store reached five hundred or six hundred, the city price of Dahongpao more than two or three times, every 500 grams of 500 grams per million yuan, the most expensive of each 500 grams of 100 thousand yuan. The main tea consumption terminals in China also reached a price of about two thousand yuan per 500 grams of Dahongpao, which is four or five times higher than that of the same period last year.
this "Dahongpao fever" has also spread in Ji'nan tea market. Only in the Ji'nan Ji'nan tea wholesale market on Zhang Zhuang Road, less than half a year, the number of Dahongpao stores has reached dozens. But unlike Xiamen, there is a market calmness behind the hustle and bustle of Ji'nan. Reporters interviewed found that the price of Dahongpao on the market in Ji'nan is not as crazy as the legend, and businesses are generally sober.
in Ji'nan tea wholesale market, we know that the wholesale price of Dahongpao is mostly two hundred or three hundred yuan per 500 grams, and more than 500 yuan per 500 grams, which is already a medium and high grade tea with the highest wholesale price of 500 grams of 5000 yuan -10000 yuan per 500 grams, but this kind of tea is sold very little. "Sometimes a few months can't be sold." A dealer told the reporter.
in a few big red robe stores, the reporters mentioned the legendary 100 thousand dollar great red robe, and tea merchants were generally a bit excited: "you either? Who is stupid? 100 thousand yuan for 1 catties of tea dry? It's a mess, and the market is messed up. " "Tens of thousands of yuan a jin of" Dahongpao "can not be met, where are so many gourmet tea? The so-called sky price is actually deliberately speculation, in order to attract consumers' attention. "This big red Pao fever is also related to speculation." The person in charge of the Ji'nan tea wholesale market told the reporter that behind the big red robe in the sky was a speculator. The big red robe was only started in the last two years. Two years ago, Zhang Yimou raised a picture of "impression Dahongpao". The outside world has a deeper understanding of the Dahongpao, and a speculator feels the potential and profit space of the red robe. In the early stage of investment, a large number of acquisitions, hoarding Dahongpao, and then hand goods refined packaging, and then stir up the price. The rules of the hype are like "beating the drum and spreading flowers", and the final injustice will bear the price from the peak to the bottom. Although the price of Dahongpao is still strong in South market, the market bubble is already in shape, and the calm of the Ji'nan market illustrates everything.
reporters also found that most of the Dahongpao in the market are Shanzhai. "Now almost all of the tea produced from Wuyishan is crowned with the three words" Dahongpao ". In fact, the" Dahongpao ", which is lower than two thousand yuan, is the daffodil and other Wuyishan rock tea, which are imposted by the narcissus and other rock tea. A tea merchant told reporters that "Dahongpao" is the best quality among Wuyi rock tea. Wuyi rock tea is produced in Wuyishan, Fujian. Wuyishan is located in the southeastern part of Fujian, which is about 60 kilometers, with 36 peaks and 99 rocks. There are tea in rock and rock. The rock is named after tea. Wuyi rock tea has many varieties. The most famous ones are Dahongpao, iron Lohan, white cockscomb, water turtle and so on. The "four famous fir". The tea merchant also said that at least half of the market is "Shanzhai Dahongpao", and some of them are not Wuyi rock tea, but they are not produced according to the production process of Wuyi rock tea, which makes some good quality raw materials processed and different from the traditional products.
"do not recommend ordinary investors to invest in Dahongpao. After all, tea is to be drunk. It is just a popular drink. As long as consumers return to reason, the price return after speculation is inevitable. Zhao Jianshe, Secretary General of the Ji'nan Tea Industry Association, said.
"black tea"?
in October 12th, the head of Hunan Black Beauty Tea Industry Co., Ltd., Changping, received a large order of 200 thousand yuan. He said that since the beginning of last year, the list has suddenly increased, and he has received a maximum of 2 million yuan. "Obviously, some people are stockpiling goods." Changping said.
reporter learned that the recent paragraph, Yiyang Anhua a number of small and medium black tea factory in 2005, 2006 Chen tea has encountered a sweeping purchase. These signs seem to indicate that capital is "sneaking" into the dark tea market. "Hunan black tea, especially old tea, has become the object of investment collection and speculation." A tea merchant told me that at the first Hunan black tea tasting auction held in the previous period, a "Jingyang brick" called "tea treasure" - the tea brick made in the first year of the Qing Dynasty and 300 years ago with Anhua black tea as raw material, was finally sold by 224 thousand yuan. Another Hunan Baisha Creek tea factory produced 2 kilograms of brick tea in 1963, and the final transaction price was 192 thousand yuan. At a recent auction of tea products, a Hunan black tea 50 years ago made a high price of 480 thousand yuan. Last year, the 10 "thousand two tea" brought by Baisha brook tea factory in Hunan, after a competitive bidding, rose from 2800 yuan to 4800 yuan, and was finally bought by a dealer at a high price of 48 thousand yuan. "Some people are cooking black tea this year. Good Hunan black tea, like Pu'er tea, is now a price, and after a period of storage is a price, which makes black tea by a lot of investment and speculation tea merchants. Many tea merchants who have experienced Pu'er tea experience in Ji'nan have turned their interest to Hunan black tea. Hunan Yiyang tea factory Shandong general agent Hu Jian told reporters that Hunan black tea and the hot fried Pu'er tea in the same year have similarities, when Pu'er tea is hot, black tea in Hunan "hidden in the boudoir did not know". Today, there is no longer a good situation in Puer tea, but the demand for high-grade Hunan black tea products is growing rapidly.
reporters learned that before 2007, black tea was only sold to Tibet, Xinjiang, Inner Mongolia and other places. Later, the Pu'er, one of the black tea varieties, used crazy hype to "kill" the national market, and other black tea producing areas also suggested to the national national affairs committee to open the black tea sales. In recent years, Hunan black tea began to go to the national market. The price of black tea is still low in the last few years. The wholesale price of new tea is generally not more than 10 thousand yuan per ton, and the annual sales amount is only about 500 thousand yuan. After two years of hard work, black tea has "changed", and has the momentum of competing for high-end market with Tieguanyin and Dahongpao. In Ji'nan, the wholesale quantity of individual black tea tea merchants has reached millions of yuan a month or even tens of thousands of times compared to the tens of thousands of yuan when they entered the Ji'nan market a year ago.
will Hunan black tea become the next investment market? "Hunan black tea is only produced in a county in Anhua, and its output is relatively low. If the hot money enters the market, it will be difficult for the black tea to keep its position." A person in the industry said. The reporter also learned that the black tea market in the last two years is better than one year, and the price has risen fiercely. In previous years, the price of black tea rose by about 20%. This year, it increased by 50%. Even some rare varieties have risen by 100%. Taking Hunan Anhua "thousand two tea" as an example, the retail price of each (36.25 kilograms) at present is about 5000 yuan to 6000 yuan, only 3000 to 4000 yuan last year, and only 800 yuan in 2006. "There has been a lesson before and after the rise and fall of Puer. Black tea is not only bad for mass consumption, but also bad for manufacturers. It is even more fatal for us. Some tea merchants who run Hunan black tea are very worried about this. In Ji'nan, almost all the black tea merchants in Hunan have joined forces to prevent the price of black tea from being deliberately fried this year.
is Hunan black tea worth investing personally? Liu Yong said that after the collection of Puer tea, many people benefited from it. From the current consumers of black tea, more than 70% is still used to drink. This is different from Puer tea, and 70% is used for collection. But at present, black tea is still at a low price, and its health function has become a good selling point to attract eyeballs. It is inevitable that some people will be involved in the black tea market and play the trick of hoarding, stir frying and selling again, and the best means of speculation is to use the "collection" of the banner. Under this cover, tens of thousands, hundreds of thousands, or even millions of prices seem reasonable. After all, the function of tea is to drink. Hundreds of thousands of yuan of gold can be easily realized, but the tea is very difficult. Whether consumers or collectors, it seems clear that the purpose of buying, do not blindly follow the trend and boost the speculation.
save the money bag
the Pu'er wind in 2007, many people still remember, the price of the rising and falling makes Pu'er a "Crazy" prefix. This year, after the involvement of hot money in Dahongpao, Hunan black tea has been eyed again. At the same time, influenced by the drought in Yunnan at the beginning of this year, Puer tea became the object of speculation again. One has not yet fallen, the other has risen again. Puer tea, Dahongpao and Hunan black tea are repeatedly being hyped. Is tea investment really "tea less than"?
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what is "tea not to"
Shanghai bulk agricultural product Agel Ecommerce Ltd (CCBOT) delivered in June this year's Pu'er tea contract (PC06), the final trading day prices fell to the spot price deviation from the 222 yuan / batch caused by the delivery crisis, and because of the market transaction, delivery information It is extremely opaque and has been dubbed "tea (check)" by insiders.