consumer of the Qilu Evening Newspaper, consumers are buying health care products (information film, irrelevant to the content of this article).
$70 yuan of seabuckthorn seed oil sold to 800 yuan, sold to the internal staff 110 yuan a box of protein powder, sold to 600 yuan. Recently, a number of health food industry insiders in Ji'nan revealed themselves to the profiteering of health products.
[b] citizen reflection, [/b]
[b] spent more than ten thousand yuan to buy health product [/b]
[b] for eight years but no effect [/b]
Ms. Wang of Ji'nan citizen said she and her wife bought health-care products for millions of yuan, of which, she had three thousand or four thousand yuan for her health care, and the instructions were written on the treatment. Tracheitis, bronchitis have auxiliary effect, can prevent the human body arteriosclerosis, bone joint hardening, before eating she has great hope for the health effect, the more eat the less effective.
Ms. Wang felt that the auxiliary effect was not obvious, but did not increase any disease. "I hope that a hundred year old man will be able to bear fruit, so that he will not spend money." Ms. Wang looks at his hundred year old polypeptide sheet, which is more effective. It has a good effect on coughing and frequent urination. It also has a good effect in preventing and treating cardiovascular and cerebrovascular diseases, diabetes, inflammation, and ulcers. To her disappointment, the old couple did not see any effect.
in fact, Ms. Wang's condition is not the worst. Ms. Zhang bought more than ten million health care products. "Seabuckthorn oil soft capsule, protein powder, Yan Bai Mei, crane 100 years old, these products I have bought, from 2004 to now, the body did not see a good thing." Ms. Zhang said.
[b] reporter dark visit, [/b]
[b] health care product promotion and promotion promotion [/b]
[b] "expert" can vigorously flicker [/b]
"buy 6648 yuan health products to send Dalian tour, buy 9920 yuan health products to send the Three Gorges tour, buy 13890 yuan health care products to send new Ma Tai tour." On a promotional page of health care products, a promotional advertisement was displayed with striking words.
many health care products manufacturers also specially promote promotional activities. On the 30 day, in the office building of Wanda Plaza, dozens of elderly participants were listening to the host's explanation. The contents include how to draw lucky souvenirs and travel activities organized by them. There are also "expert" lectures and "old customers" in the middle.
reporters saw that the old customer was a relatively active old man who did not communicate with promoters, but only with the elderly. The "experts" are the magic effects of introducing products, how to maintain products, how to promote calcium absorption and so on.
[b] industry personage [/b]
[b] 70 yuan products sold to 800 yuan [/b]
[b] to sell health products is absolutely profit [/b]
"I have done for 8 years in the health products industry, knowing the internal situation." Wang Ming, who has just left the industry, said that their company's 70 yuan into seabuckthorn seed oil, a propaganda sold to 800 yuan, and sold to internal staff of 110 yuan a box of protein powder, when the sale of foreign sales changed into 600 yuan.
Wang Ming's colleague, Li Wei, also worked in the company for 6 years. He disclosed that the retail price of health products is usually 8 times to 10 times the cost. The cost of publicity is a large part of it. If advertising is done much, brand awareness will be great, and product sales will be better.
"a health product manufacturer in the near future also launches an activity to buy 7200 yuan products to send 3600 yuan protein powder, of which the staff is up to 50%, and then the advertising fee is removed, and you think how much the real cost of the product can be." Wang Ming said.