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Fuman good fruit supermarket, partially cut Hami melon, watermelon is rotten again.Quot; beauty.Quot; It is called a wide variety of fruit and low price... Recently, a supermarket chain specializing in the sale of fruits and nuts has attracted many popularity in Ji'nan. To pay rent, utilities, and pay more than a dozen employees, why do they dare to fight price wars with fruit stalls? Is the fruit supermarket just as good as it looks?
3 / > 3. 15, a journalist underlies a fruit supermarket named Fujan Jia in his undercover status. It is found that there are a lot of.Quot in its glossy background;.
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sixty or seventy square meters of the full fruit supermarket in Ji'nan, in addition to the prohibition of the fruit chosen by the customer at the door. On the inner side, the fruits of each color are neatly placed and looked, like a row of soldiers waiting for review. The red, yellow and green are very good, and it is easy to make people desire to buy.
this is one of its sales strategies,.Quot; no matter acid or bitter, it can sell.Quot as long as it can attract customers' eyeballs. Reporters before the undercover found, in the fruit supermarket behind the bright appearance, there are many consumers can not see the.Quot; commercial secrets.Quot;.
1 as the same fruit change position
to learn to open a fruit supermarket as the name of the apprenticeship successfully, the reporter on the day of the post.
Dian Changxian introduced the origin of Fuman Jia supermarket. It said its headquarters was in Beijing, and many chain stores have been opened in Ji'nan. All the fruits are shipped directly from the wholesale market of Beijing new land. The price is much cheaper than that from Ji'nan.
there were not many customers in the morning. The reporter first followed one of the shop assistants to display and pick apples before a shelf. .quot; put a little longer on the first, second row at the bottom of the shelf and put it in the top. This is' business secret'..Quot; after acquaintance, the clerk begins to teach the reporter.Quot; the sale is.Quot; he analyzes the custom to pick up the one or two rows, which can sell the old fruit first. In addition, the fruit must be neatly placed, look beautiful,.Quot; no matter the acid, bitter, as long as it can attract customers' eyes to sell.Quot;.
when placed, the reporter found a price 9.9 yuan / Jin,.Quot; golden autumn fruit special red Fuji.Quot; the label of apple, in another place full of fruit shelves full of imported fruit. There are also sales, attached to the same label, just add a layer of fresh-keeping film, the price is 11.8 yuan / Jin. A shop assistant told reporters mysteriously that.Quot was the same batch of goods, which sold expensive.Quot;.
walking around the store, the reporter found a lot of different types of fruit in the store. For example, Hu West pomelo, on the ordinary shelf for 14.8 yuan / Jin, on the side of the imported fruit set up.Quot; the price of.Quot; selling 16.8 yuan / Jin, and the apple is not selected, a shop assistant revealed:.Quot; expensive is the old goods, cheap price is just arrived today. .quot; the reporter saw that there are still some slight damage of the Hu Xi pomelo in the promotion area, the price is only 9.9 yuan / Jin. That is to say, in this supermarket, a box of fruit can sell at least 3 prices.
2 mouldy Hami melon cut off a layer of
Fuman Jia, watermelon, Hami melon, jackfruit, papaya, and so on a lot of cut or peeled, with fresh-keeping film or white plastic plate covered with plastic wrap, placed in a prominent position to sell.
.Quot; mostly bad after reprocessing. .quot, a salesperson who claims to be.Quot, and fruit beautician.Quot, said the fruit has a short shelf life. If it breaks down, it will definitely lose money, and it can be sold through special processing. Fruit such as watermelon, Hami melon, such as fruit mouldy, can be cut off bad selling well; jackfruit, papaya if bad, peel off the skin; pomelo skin is also easily rotten, can take the broken outer skin from above,.Quot; when introduced to the customer, it is convenient to see the skin thick.Quot;. In the case, he will have hair hair hair Remove the moldy Hami melon preservative film, remove the moldy layer, and wrap it back.
.Quot; the plastic wrap on top must be smooth and wrinkled, and it will not sell well. .quot; this.Quot; beautician.Quot; continue to teach the secret. On the other side, a few shopkeepers were replacing the jackfruit with a fresh-keeping film,.Quot, which was not sold yesterday, changing the fresh-keeping film to a fresh.Quot; one of the clerks used a hand to dirty.Quot on jackfruit, stucked.Quot, went and wrapped a new preservative film, and the reporters noticed that these clerks had been doing the work of the morning and were dealing with water. No hands were washed before the fruit.
.Quot; the more open or peeled fruits, the better. .quot; a shop assistant said. During the undercover period, the reporter saw a customer noticing the peeled papaya above the shelf. It was convenient to buy, but the salesman stammed and haw to find out some of the damage.
3.Quot; declined to seize the self.Quot; 2 jin Orange 3 bad
a door, Fuman good and a row of windows by the promotion area, the red belt is divided, inside most apples, orange and other seasonal fruit, each pile is put a write.Quot; refuse to grab.Quot; stop the.Quot; the customer purchase only card, customer purchase only cards only Can be selected through the shop assistant. The price of these fruit is three or four yuan per catty, which is much cheaper than that of the supermarket.
reporters see.Quot; refuse to scratch.Quot; a shop assistant in the district looks at her expression, then she cares in the past. .quot; I really don't want to do it. .quot, the shop assistant said, is very entangled in work here, because the price of fruit in this area is cheap, but the quality is also discounted, which is mixed with a lot of fresh or broken fruit, not to allow customers to choose. During the reporter's undercover period, he heard a citizen say to the shop assistant: ".Quot; you help me to pick it up; last time I bought only 2 jin of oranges, there were 3 bad ones. .quot;
a shop assistant said that the fruit that is not sold for a long time should be gradually transferred from the boutique shelf to the ordinary shelf or to the price promotion, and the bad one will be taken to the.Quot, and the.Quot is declined; the area or outside is sold at a low price. (reporter)
American snake fruit, Chile plate peach, Vietnam pitaya, American Red... In the Fujan Jia fruit supermarket, a variety of imported fruits are sold together. During the undercover period, the reporter found that the same box of pitaya,.Quot; Vietnam.Quot; two words in the import area, more than 1 yuan in the ordinary fruit area; the name was.Quot; the Chilean peach.Quot; the kiwi was posted to be.Quot; CHINA SHAANXI.quot; the price was also more than.Quot; the domestic peach.Quot; twice as expensive.
these fruits are.Quot,.Quot or.Quot, and even the shop assistants are not sure.
a box of pitaya, plus.Quot; Vietnam.Quot; two words price increase 1 yuan
car 68.9 yuan / Jin, green jade 19.8 yuan / Jin...... Although the price is high, Fuman good imported fruits still attract a lot of people to buy,.Quot; always think the supermarket has high integrity, more guaranteed.Quot; in fact, the reporter carefully observed that the fruit of the good part of the good part of the fruit and the ordinary fruit area sales of no obvious difference.
put on the Pitaya price tag in the import area to write.Quot; Vietnam pitaya.Quot; the word, the price is 9.9 yuan / Jin, looks like the average price 8.8 yuan / jin of Pitaya size, the product phase is equal, and all posted to have.Quot; Jia Nong.Quot; word sign sticker. Reporter asked one of the two of the difference, he revealed,.Quot; no difference, is from a box out of.Quot;.
a fruit stall on the face of Fuman Jia, the majority of Pitaya sold in the market are imported in Vietnam, the same with.Quot; Jia farmer.Quot; signed and posted Pitaya sells only 8 yuan a kilo.
.Quot; Chilean peach.Quot; sign and write.Quot; CHINA.quot;
import fruit area; also put 2 boxes named.Quot; Chilean peach.Quot; fruit with the same appearance as Kiwi, with a price of 5.8 yuan / a. Like most imported fruits, these.Quot; peaches.Quot; on the Oval Green sticker, the name of the product brand name.Quot; Zespri.quot; and import fruit identification code.Quot; 4030.quot; and English.Quot; GREEN.quot; words. But after careful examination, there was.Quot, CHINA. SHAANXI.quot.
common fruit promotion area is also sold with.Quot; Chilean peach.Quot; the appearance of similar kiwifruit is named.Quot; domestic peach.Quot; the price is 2.9 yuan / a. These.Quot; plate peach.Quot; also have oval green stickers, similar to the former. There are even several sign brand names that are.Quot; Zespri.quot; identification codes are.Quot; 4030.quot; and English.Quot; GREEN.quot; there is no origin below. And the two kinds of.Quot; plate peach.Quot; the outer packing box is also very similar.
reporters asked how one of the salesmen was different. He only said that one was imported, the other was made in China, and he didn't know how to distinguish it.
in addition to the price tag to write.Quot; Australia orange.Quot; in the sales area also put the appearance of a fruit similar to the appearance of the local navel orange,.Quot; sunkist3017.quot; the origin is labeled.Quot; USA (USA).Quot;..quot; the other is produced where, only sell well. .quot; when a reporter asked questions, a clerk answered.
recycle the outer packing box, paste a sticker on.Quot; surname Yang.Quot;
during the undercover period, the reporter has repeatedly asked the shop director how to identify the import of fruit and other issues, but he did not want to talk more, only called.Quot; this is not what you need to know, only sell.Quot; a reporter to the warehouse to see, also only see this. Some of the boxes that hold fruits imported are mostly English labels, and some are marked with Japanese and Chinese characters.
what kind of pedigree is these fruits? It makes people feel foggy.
Mr. Zhao, who is engaged in the sale of fruit for six or seven years, introduces many imported fruits on the market, which are counterfeit by domestic fruit, especially the strange fruit resemble to the kiwi fruit. .quot; Zespri (Jia Pei) kiwi fruit is the most famous imported brand in the market, and more than 70% are fake. .quot; after hearing the reporter's description, Mr. Zhao felt that the sales of Fu Man Jia were.Quot; the Chilean plate peach.Quot was even more doubtful. On the one hand, he first heard of.Quot; the peaches.Quot; the name,.Quot; probably the seller's edge ball and its own name.Quot; on the other hand, the origin of the Zespri kiwi is New Zealand, not Chile, and New Zealand kiwi is generally in May. .quot; it's easy to fake, but it's difficult to distinguish, unless you see the importing formalities of merchants. .quot, Mr. Zhao said that many traders were recycling the imported fruit original packaging boxes, loading the fruits of the real estate, and affixing counterfeit stickers. And this imported fruit sticker can be bought in fruit wholesale market and online.
subsequently, reporters found on Taobao's Web search that there are a few businesses that can customize imported fruit stickers. One of the shopkeepers saw a reporter passing the past Zespri to sign a picture, so long as it was printed on a pattern, if 1000, the unit price was 0.08 yuan, the more it was ordered, the cheaper. An imported fruit wholesaler in the fruit wholesale market of dike road indicated that the supplier could take some imported fruit stickers to the supplier if he had been bought from him for a long time. It could not be purchased alone. (newspaper reporter)
supermarket, the first impression of people is the real price and quality guarantee. But the undercover reporter found that the fruit shop, which claimed to be.Quot, supermarket.Quot, was not so reassuring as it looked. In Ji'nan, fruit supermarket is still a new thing, so many chaos is in line with regulations. Where should consumers protect their rights?
doubt 1
is the price different from the box fruit reasonable?
Price Bureau: the price of fruit is a market behavior, but it should be marked by
.Quot; supermarket.Quot; the part price tag of the supermarket is also modeled on the large fully mechanized
supermarket with digital flop, but only the name and price of the product are marked on it, as for the bar code, specification, production. There is no content. Another part of the price tag was written by the staff, and the price discrepancy also occurred. During the undercover, the reporter saw two next shelves placed grapefruit and grapefruit. The price of each Jin was more than 5 yuan and more than 3 yuan. At one time, the shop assistant hung up the price tag of the two grapefruit, and only a few hours later, the staff found the adjustment.
.Quot; fruit supermarket.Quot; should it be used by the Price Bureau as a supermarket? Should the origin, specifications, etc. be marked? Is it reasonable to pick a good box for two yuan? With these questions, the reporter called the Ji'nan Price Bureau, and its staff said that the fruit supermarket should also be priced as a supermarket, using the price tag supervised by the price bureau. If there is a self-made price tag, it should also be put on record by the price bureau,.Quot; as for the price of fruit, this is a market behavior, and the merchant can take stock according to the purchase. Cost, self pricing.Quot;.
doubt 2
moldy fruits can be sold again?
food safety: if you see the moldy fruit.Quot, beauty.Quot; sell, you can report the reporters during the undercover period, more than once see the so-called ".Quot"; fruit beautician.Quot; the rotted and mouldy fruit is well handled, and then sold at the original price. At the same time, some of the rotten fruits that can not be.Quot or.Quot are sold at a low price of one or two yuan. Is this behavior in line with the regulations?
Ji'nan Municipal Bureau of industry and commerce, related staff said that fruit supermarkets mainly run food products, now due to the work adjustment, the field is no longer responsible for the management of the industry and Commerce Department, suggested that the reporter consulted with the Ji'nan Agricultural Bureau or food safety office. The relevant officials of Ji'nan Agriculture Bureau said they only control the quality and safety of agricultural products in the production base, and the circulation area should be the management of food safety office.
Ji'nan food safety office related person in charge, supermarket sales rotten mouldy fruit does not meet the relevant legal provisions, if consumers see the supermarket to sell rotten fruit after the sale, can complain report,.Quot; if not seen or no evidence, we are very difficult to investigate.Quot;.
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Ji'nan food security office workers said that they are generally from the source of fruit quality control, regular inspection of the fruit wholesale market, inspection merchant shipping documents.
doubt 3
how to identify imported fruits?
inspection and Quarantine Bureau: it is best to ask for import procedures
imported fruit is true and false, it is difficult to make people clear, how to identify as a common consumer in the end?
Mr. Zhao, who is engaged in the sale of fruit for many years, said that if it is an expert, it can identify the true and false fruits through appearance and taste, but it is difficult for the ordinary consumers to identify them. The most direct way is to ask for relevant import procedures, such as inspection and Quarantine License, entry formalities and so on.
the relevant staff of Ji'nan entry exit inspection and Quarantine Bureau said that if the fruit was imported, the above certificate must be issued by the relevant departments. In addition, the name and origin of the fruit, the name of the packaging plant, or code are applied to the fruit box. Ji'nan food safety office staff said that if consumers encounter counterfeit imported fruit, they can also report to them.
.Quot; in fact, imported fruit is not necessarily better than domestic fruit, especially for grapes, apples and oranges. .quot, Mr. Zhao said, it takes at least half a month or even a month to import fruit to China. It is easy to save. The fruit of apples and oranges are treated with wax and the preservative is added to the fruit.
reporter
consumer buy fruit not to buy.Quot; sell.Quot;
direct from Beijing, reduce the level of
strip, so that consumers can buy flat fruit, but also have an elegant shopping circle, no longer worry about small business vendors Do the hand and foot on the scale... Fruit supermarkets like Fu Man Jia move fruit from the roadside into the store, which is undoubtedly a leap for the fruit market. Many people in the industry also believe that this bulk purchase, large quantity, low price and various categories of supermarket chains are also the trend of future development.
but only the slogan, only in the fruit.Quot; selling.Quot; obviously not enough, the lack of professional personnel, no standardized management, is bound to become the development of the fruit supermarket. In the view of reporters, no matter what mode, sticking to integrity is the only way to be honest.