Re: he has no way to hide: 39 years old to make up the "bastard" after hundreds of billions of transactions.
the proportion of pure water in the industry was more than 95%, and the natural water was less than 5%. There was no concept for the difference between the two. It was not until the rise of the farmer's mountain spring that more and more people made clear the concept of mineral water. As a matter of fact, the farmer's mountain spring specializes in natural water as the most strategic transformation of a company, but it also publicly claims that long term drinking of pure water can make cells vacuum and not beneficial to the human body. Overnight, Zhong became a "public enemy in the industry". 69 pure water companies bombarded him repeatedly, saying that he was the "traitor" in the industry.
but, for the "water war", it's very quiet, "some say I'm a traitor, and I think I'm a little like Copernicus. Truth is clearer and clearer, so this is also a revolution of consciousness. In 2000, Zhong Wei also joined Yuan Longping in the ten major economic figures of China because of the power of the worship of science. Because of insisting on filling the farmer's mountain spring with natural quality water, the production base of the farmer's mountain spring is generally set up in the outdoors, and 3 cents per bottle of 550 milliliters of the farmer's mountain spring is spent on the freight.
there is also a rare event, which has been established before the farmer's mountain spring. It has developed a rapid diagnostic reagent for the first AIDS virus in China. It has 20 different kinds of in vitro diagnostic reagents, such as hepatitis A, hepatitis B, hepatitis C, AIDS, syphilis, and alpha fetoprotein. China produces one of the most comprehensive manufacturers of in vitro immunodiagnostic reagents. Someone once said on the Internet that Zhong was too arrogant and not good at communicating with others, but he also admitted that he was a conscientious boss.
because he was alone, he was called "the only wolf". But such a tough tough guy is also vulnerable. It was the eleventh day after the Wenchuan earthquake in May 23, 2008. The haggard, dark skin clock appeared at Hangzhou Xiaoshan Airport, and he had just returned from the earthquake stricken area. He spent 8 days and 9 nights in Wenchuan. He shipped more than 160 cars to the farmer's mountain spring drinking water. He went to the front line and carried them with employees, volunteers and fire officers and soldiers. Looking at the farmers who were put in the safe area and ran home to gather rapeseed, they said, "the harvest point is the point. We can not let the country keep us." It's not a good taste.
that scene has been floating in the head of the clock, until he landed at Xiaoshan airport and faced a swarm of reporters, and he could no longer bear a sudden wail. When you come back to Hangzhou, don't choose a picture of a farmer's mountain spring product in the picture of the disaster area, and never leave the impression of a show. When the media came to the door to do a long story about earthquake relief, Zhong refused: "pay more attention to the disaster areas, our meager strength is not important."
Third, unique packaging. From the initial simple and generous red and white colors, the farmer's spring has made people feel more comfortable. The debut of the first functional beverage "scream" in 2004, the innovative bottle cap design and the "let your heart beat you scream" has won a large number of teenagers, which has also made the farmer's mountain top in the market for functional drinks.
from "Oriental leaves" to "beating milk tea" every new product on the market is accompanied by a new and unique packaging, the quality of excellent, the beauty of the shape, do not want to love all difficult.
Product
after stabilizing the low end market, Zhong began to go to the high level and formally enter the ranks of high-end water.
2015 February 1st, the farmer mountain spring held a new product conference at the Fusong factory in Changbai Mountain, announcing the launch of three new products, namely: the high end water of the farmer's mountain glass bottle, the natural drinking water of the farmer's mountain spring children and the natural mineral water of the farmer's mountain spring. In the outside packaging of the three water, the bottle of the high end water of the farmer's mountain is an invitation to 5 international top design wensts for 5 years. It has repeatedly changed the appearance of the 58 draft, and there are 8 kinds of wild animals and plants peculiar to Changbai Mountain.
this design also made farmer Hill spring get 5 international awards in 2015, but the price of the water is quite amazing: 40 yuan /750ml. For the advent of high-end water, the explanation given by Zhong Feng is like this: "under appropriate occasions, proper etiquette environment is needed. Davos forum can put glass bottles of water, we do not need plastic bottles! "
Fourth, dare to "go to advertising". In the era of unusually hot online video, every businessman spares no expense in putting their ads on the "golden 60 seconds" before the online video play. He also took part in the tide, but he took the advertising means "skipping the advertisement", and this "unprecedented" decision was also stunned.
in Youku and other videos, before the ad began, a low and magnetic male voice reminded, "the farmer mountain spring reminds you that this advertisement can be closed free of charge." Some people say that this is probably the most successful advertisement since the birth of the video website advertisement.
Why do you say that? First, 60 or 100 seconds of the video site, or even 100 seconds of the "torture" of the Internet users countless, now there is such an advertisement without charge members can jump free, the farmer mountain spring is grabbed this pain point, win the audience's favor. Data show that: after the introduction of this warm heart action, there are nearly 70% of the Internet users to watch advertising more than 30 seconds or finish the whole journey, and even some people are specially to see the farmer's mountain spring advertisement, the reason is good looking. In
2016, a new round of advertisement for the farmer mountain spring was a series of short films on the establishment of 20th anniversary of the farmer's mountain spring, one day holiday, one person's Island, one hundred and twenty Li and the last kilometer. Through the form of documentary, the story of 4 common workers in different regions and different positions is narrated. There is no word of praise for the farmer's mountain spring in the whole course, but the compactness of the story attracts people to watch it. The protagonist's difficulty and hardship are like the "Porter" of the farmer's mountain spring, which is difficult to say. This strong sense of resonance and distinctive advertising marketing may only be done by the "advertiser".
the farmer's mountain spring has gone through 20 years. The market for the drinking water industry in China has accounted for a share of up to 25%, entering the top three of the world's drinking water market. When he launched the farmer's spring high water conference in 2015, Zhong Feng once revealed that farmer's spring revenue reached 15 billion annually. Although this number is compared to some listed companies, it seems a little insignificant, but the spiritual food of the conscientious enterprise passed by the farmer mountain spring is priceless.
maybe you don't know an entrepreneur called the clock, but you must have heard of his "children": the Yang Sheng hall, the farmer's mountain spring, the farmer's orchard, the screaming, the water soluble C, the Oriental leaves, the tea pi... His name is Zhong Shanshan, a unique entrepreneur who has been selling water in a low profile for 20 years and is willing to be a "Porter" of nature. His legend has been continuing with the legend of the farmer mountain spring.