Re: he has no way to hide: 39 years old to make up the "bastard" after hundreds of billions of transactions.
because of the policy advantages of the Hainan Special Economic Zone, wow haha has a price discount for the agent, and the Wahaha oral liquid is very popular in the Pearl River Delta. Zhong Shanshan saw this opportunity and saw Zong Qinghou through a tea merchant in Haikou, in a teahouse in Haikou. Zong Qinghou was very impressed with the little fellow, and when he knew he was determined to start his own business, Zong Qinghou decided to give Wahaha's agency in Guangxi and Hainan to the bell.
only a month later, the sharp clock struck the wal haw "slip through the net": Guangdong. At that time, Wahaha oral liquid was quite popular in Guangdong, but there was no agent point. So Zhong began to sell two waits to Hainan's Zhanjiang, which was sold at a low price in Guangdong, and sold it at a high price. However, it was not long before Zong Qinghou found the behavior of Zhong Hui's collection. The two people were unhappy and the cooperation between the two sides was interrupted. But after many years, the two people have been keeping a delicate relationship. Although the later farmer mountain spring and Wahaha are the competitors, the outsiders stand out to help him. This is the so-called "fall in love."
despite the loss of Wahaha's agency rights, Zhong Zhong has already seen the profits of the beverage industry considerable. "Sooner or later, I will kill again one day!" However, before the establishment of farmer's spring, it was really "Sheng Sheng Tang Yu BIE Wan" that really made the bell famous.
once, he and a friend were eating at a hotel in the island of Hadian island. He found that almost every table guest had a health care soup. It turned out to be a nutritious and nutritious soup made from the local special fish and turtle in Hainan.
"the hotel makes health preserving soup, then I will do the health pill!" In October 1993, Zhong was established in Haikou, Hainan Yang Sheng Tang Pharmaceutical Co., Ltd., and then hired three experts from the University of traditional Chinese medicine for 8 months to develop the "Yang Sheng Tang fish and turtle shell pill". This pill takes natural fish and turtle as raw material. According to traditional Chinese medicine theory, using modern cryo freezing cold freezing technique, the whole turtle whole turtle is reduced to fine powder at minus 196 degrees Celsius. Because of its unique concept, the first day of the "fish and turtle shell pill" was sold out in the first day. In a short year, the fish and turtle pellets were sold from Hainan to the whole country.
with the reputation of the Yusheng hall, more than 10 brands and products, such as "Duo", "Qing mouth", "mother beef stick", "growing happy" and so on, have been introduced in four fields, including health products, biopharmaceutical, beverage and food.
in 90s, the health care product has come to the fore, he summed up a set of its own business secrets: "a small business is going to grow and grow, and the kind he manages must be unique, and it must be profiteering. Because there is no scale effect for you to accumulate slowly. " On the one hand,
is on the one hand. On the one hand, it has been able to push it to the whole country or because he consistently adheres to his unique product design and marketing style, such as "mother beef stick", which has designed a warm and exotic story for the brand: early twentieth Century, America In the south of a small town called pampas, 12 year old Jamie went to a boarding school 9 miles away every week. Every week Jamie went home. His beloved mother had to do two big cans of beef and bring his son to school. Mother worried that Jamie eat the original beef every day will be greasy, changing the pattern, trial and error, and finally choose the best beef, add black pepper and other ingredients, after blending, dry, and cherry wood branch carefully baked, made beef meat tight, strong flavor, and so let Jamie become the most popular in the school. For a long time, children call it "mother's beef". Such a true and warm story can arouse the sympathy of the consumers and form a fixed consumer.
, with the fame of the national hall of health, the clock struck victory and killed the beverage industry with trillions of potential growth.
1996, which has gone back to Hangzhou to build the Zhejiang Qiandao Lake Yang Sheng Tang drinking water Co., Ltd. (the predecessor of the farmer mountain spring). The drinking water brands such as Wahaha and Kangshifu have gone up and down. The water quality of Qiandao Lake is good, and all kinds of indicators are excellent. But how do we deal with this card? "Health care is hot, it's out of people's health needs," he said. "It's a big deal if you can connect health with a more consumer market."
then, he named the drinking water as the "farmer mountain spring" with the people's ground gas, giving people a pure sense of nature. "I am a single person, and I do not care what the peers are doing and thinking." Zhong Wu Si did not hide his aloof character. Maybe it was because of his four steps of independence that he made the famed mountain spring.
first, it's advertising creativity. In 1998, after the 550 milliliter sportswear was launched in the farmer's mountain spring, he put forward the slogan "a little sweet of the farmer's mountain spring". It spread across the country for a long time, and later launched "we do not produce water. We are only the carrier of nature." Because the catchy slogans let farmers mountain spring quickly enter the ranks of drinking water in the domestic line. After making enough achievements in drinking water, Chung soon entered the beverage market. In 2003, the "farmer's orchard" series of mixed juice drinks, "before drinking, shake a shake" has become a major highlight of the new product, and even 80% of the consumers are also done according to the advertising language. When
2015 came out of the new product tea in the farmer's mountain spring, it was a famous celebrity endorsement. In a short 2 minute video, the BIGBANG members from the six grade of the primary school received the trainees' training, and they paid unimaginable hardships and sweat, and did not waver until the stage of the world, until the end of the advertising language "tea PI, from becoming one". The spirit of perseverance presented by the video matches perfectly with the farmer's spring. This advertisement has reached 400 thousand of the broadcast volume on the line for 20 hours.
the clock has always defined itself as an advertiser. "I've been doing business for so many years to be able to do advertising creativity as I want it!" Some even ridicule, "in fact, farmer Hill spring is an advertising company!" The popular advertising slogans and the promotional video of consumers' hearts have won quite a number of loyal fans for farmer mountain spring.