YouTube is also opening up new business to get more revenue, and new businesses include writing books, making albums, signing up companies, opening online stores, and pushing their own brands. In 2011, the beauty blogger Michelle Pan, co founded the beauty brand Ipsy, ranked seventh in last year's list, earning $3 million. According to entrepreneur, the beauty brand sells 120 million dollars a year.
publishing is a more popular practice. In 2015, 4 of the net red came out or were about to publish books, and sold well after publication.
this year's fifth ranking Rosanna Pansino cookbook is priced at $18 and sold 120 thousand copies last year. The number one PewDiePie published its personal quotes This Book Loves You, which sold 112 thousand copies. However, according to different ways of cooperation with publishers, it is not possible to directly estimate the net proceeds from publication.
from the income of PewDiePie, in fact, his business income outside the anchor has been considerable. According to Expressen, a Swedish newspaper, he earned $7 million 400 thousand in 2014, of which $4 million was advertising revenue. In other words, advertising and non advertising are already very close.
one of the key parts of non advertising is hand travel. Besides, PewDiePie also has online stores selling clothing. Since the end of 2014, PewDiePie has launched two games in collaboration with game developers: PewDiePie: Legend of the Brofist, and Tuber Simulator, a game that simulated YouTube host life. After the launch of the two games, it soon entered the top of the list of Apple Store games. After the launch of the second games, the server crashed due to too many users.
in China, the source of the video based platform is relatively simple. Youku potatoes are famous video anchors, the basic business model is "video patch ads divided into + business". Like the famous Papi sauce and the "Big Bang event" are mainly advertising, electric business is a favorite food and fashion show business.
in the long run, the proportion of net red non advertising revenue will also rise. "Forbes" said that this year, PewDiePie's $3 million revenue increased from last year, mainly due to the YouTube Red pay video division, and the 112 thousand copies of his personal quotations he wrote, This Book Loves You. This book is sold at $8 per copy.
this is because YouTube has made adjustments to the advertising division in the last two years, limiting the content of the video, and the subscriber's viewing value has become lower. This makes net red get less advertising revenue on YouTube than before.
according to the data of advertising company TubeMogul, YouTube has adjusted advertising segmentation mode in recent years. As of 2012, it was viewed thousands of times, and the anchor could get $9.35, then dropped to $7.60. In addition, YouTube adjusted advertising policy in September this year. If "pornographic jokes", sensitive words or events appeared in the video, YouTube would remove ads from the video, which led to a lot of controversy. The
YouTube Red pay service is divided into a new way to keep the net red on this platform, which allows users to avoid advertising and allow off - line viewing. This year, YouTube's Scare PewDiePie, a short play for PewDiePie, has become one of the first contents of the new service.
for the video platform, this becomes the competition between money and promotion resources. YouTube set up a specialized training company, which spent at least 100 million dollars to train these red men, and developed a separate app for PewDiePie. Facebook announced in June this year that it will spend more than $50 million to attract more people to make live video.
although YouTube continues to spend money on training and retaining them, the tuba continues to leave, or transition actors, or to other platforms. PewDiePie also claimed a few days ago that subscribers were full 50 million, with a single video browsing volume of 2 million.
he complained that everything is losing his sense of humor now.