achievement
reality version of small fish eating big fish
maybe, sales and their company operation can help people understand the energy that these sellers have. Sheng Tong and pan Fei's company has 5 customer service and 2 warehouse managers, a total of 9 of the company's annual sales reached about 50 million yuan, the first name of the Taobao department store. Wang Jianshuai's company has a total of more than 20 employees, two women's clothing brand, the Alibaba women's clothing category North brand top three, the annual sales of more than 50 million yuan. This sales volume has exceeded the sales volume of any brand women's clothing in the market. The Zhao Xin team, which has just started, has a total of 7 people, and it has more than 200 deliveries per day.
bigger sellers are driven by an industry, and have realized the drive to the traditional manufacturing industry. Wang Jianshuai's women's clothing brand is designed by itself, but the production is put into various garment enterprises. Now more than 3 clothing factories depend entirely on the women's clothes designed by Wang Jianshuai. These clothing factories, which rely on Wang Jianshuai sales, are originally the local foreign trade garment processing enterprises in Qingdao. Relying on the textile manufacturing base of Qingdao, they have many years of experience in production, but the shortage in orders and sales has been made up and expanded by e-commerce. The production enterprise of mosquito repellent products was originally unknown, but with the help of raw plants, it became a well-known enterprise in the circle. He also built his own factory to produce warm babies. These are through the massive sales of electricity providers, to achieve the traditional manufacturing industry forced. If we want to do this, if we rely on traditional industries, we usually rely on big fish to eat small fish. However, in the e-commerce model, dozens of small companies have become the lifelines of hundreds of factories, even bought out the factory, realizing the process of small fish eating big fish.
electricity supplier six ask
1, what is electricity supplier?
e-commerce refers to e-commerce activities in the form of electronic form, which includes the management and completion of transactions in business, management and consumption activities through electronic tools between suppliers, customers, governments and other participants. It usually refers to sellers who engage in business activities on websites such as Alibaba, Tmall and Taobao.
two, what is e-commerce thinking? The production of
Apple Mobile was commissioned by Foxconn on behalf of Foxconn. So why is Foxconn not as great as apple? Because Apple has Jobs, he has ideas. This is the business thinking. You don't need to make a cell phone. You only need to have the idea of making mobile phones, so that Foxconn can make mobile phones.
three, what is the core of e-commerce?
the core of e-commerce is human, everyone is a living and valuable individual, each company should redefine its own service objects, and in any case, it is a culture behind people. E-commerce sales represent a kind of value.
four, how big is the e-commerce market?
do a product need to have a large enough market, the market of e-commerce sales beyond the limits of the region, the network covered by the network is the market.
five, how high is the elimination rate of e-commerce?
Taobao statistics show that in 2012, there were more than 400 sellers active, and by 2013 only more than 200 000 businesses were active in the electricity supplier market. In the electricity supplier industry, the market knockout rate is close to 50%, which means that more than 50% of the sellers are eliminated in the competition.
six, how much is the profit rate of e-commerce?
the electricity supplier saves the cost of the physical store, which is equivalent to the factory ex factory price plus the operation cost, and the price will be much lower than that of the physical store. Usually, according to the product category, the sales profit of the electricity supplier is between 6% and 12%.
competition for
the three rule of the existence of e-commerce "/>
e-commerce is an industry full of cruel competition, and the law of the jungle is vividly shown here. There are tens of millions of products in Taobao's catalog, and only 2 million women wear category sellers. There are many people who can survive, but there are only one or two providers who can make big businesses. The 28 law also exists here.
reaction speed becomes the first rule in this industry. Do you remember the Olympic four ring signs that appeared in the Winter Olympics in Sochi? That night, a T-shirt printed with this pattern appeared on Taobao. Do you remember China on the tip of the tongue? After each episode, there will be a shopping frenzy, with more than 40 thousand orders per hour. Do you remember where father's toy went to Jimmy Lin's son? The egg that turned into Altman became the first seller of toy sales after broadcasting.
buyer first is the second rule of this industry. The most worried about every electric business is that the buyer gives a bad comment. In order to get rid of a bad comment, the seller will use various methods, even if he is losing money. From the beginning to sell Taobao women's clothing, to the annual sales of 50 million yuan, Wang Jianshuai spent 5 years. The most core of the clothing design depends on the data, any clothing design should take into account the demand of consumers, only the summer dress of more than 100 kinds of different kinds, respectively considering the different consumption concept between the South and the north, the buyer is the first.
obeying rules is the third rule of the industry. Pan Fei also remembered that overnight, hundreds of shops were closed on Taobao, which were either bought or sold. If you do not follow the rules, be unrelentless. Taobao's customer service is called "shop assistant", "shop assistant" will be inspected according to the rules, if the points are deducted, the corresponding rights will be cancelled. For example, 12 points, net shop to cancel the promotion of the qualification; deduct 24 points, the store can not be searched; 36 points, the store web link is invalid; 48 points, the store is closed directly.
in addition to these rules, there is no difference between the electricity suppliers and other industries, creativity, diligence, courage, rational decision-making and opportunities. In a word, you either live or die. Ma Yun once said at a party that 100 people began to start a business. 95 of them didn't even know how to die. They did not hear the sound of the cliff. There were 4 people you heard a scream, he dropped down; the rest may not know why it was still alive, but I do not know what tomorrow will be...
future
Qingdao ecommerce road is still very long
according to the statistics of a number of e-commerce associations in our city, at present, our city's annual sales of more than 50 million yuan more than 50 million yuan, more than 10 million yuan of about 200, and more than 10 thousand are active in the electric business circle.
"don't think that this data is very strong. In the north, Qingdao is one of the cities with the highest ranking of electricity providers, but it is not very good to put it in the south." Wang Baoyi, chairman of the golden wing bird business incubator base, has visited Hangzhou and Guangzhou several times. If the data is put in Guangdong or Hangzhou, it will be impossible to see. There are more than 20 million yuan of electricity suppliers, and two young people in Yiwu have sold one hundred million yuan for tights in less than a year. "Taobao opened an e-commerce conference in Humen, Guangzhou, and Taobao customer service asked to raise your hands over 10 million yuan sales of Taobao sellers at the scene. Only a few people raised their hands in the meeting. When asking for more than $50 million in sales, please raise your hand. Dozens of people raised their hands. When asked about the sale of billions of dollars, please raise your hand. Most people at the scene raise their hands. Another example of
can also be seen from it. At the end of 2013, Taobao customer service held an electric business conference in Qingdao, which was just the opposite of Guangzhou and Humen. This also explained that Qingdao e-commerce has a great potential for development on the overall scale, and the road of the development of the Qingdao e-commerce can still go farther and farther.