source: Qingdao morning newspaper Author: wilderness
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there are rivers and lakes where there are people. When Ma Yun took the Alibaba team at the bell of the New York Stock Exchange, the people who made miracles in the Internet market have become the richest man in China, leaving a legend of e-commerce. In Qingdao, e-commerce is a slightly mystical industry, their mystery is that they do not have to have face-to-face contact with consumers, do not need a big brand store, and do not need a big advertising campaign. Most people don't know that they can sell their products to all parts of the country, even around the world, with the efforts of a net line and a few people, and they can even make companies into listed companies. At the beginning of the double eleven ecommerce feast, Qingdao's ecommerce river is no longer calm. In the electric business circle that belongs to after 70 and after 80, stories about dreams and passion are being staged.
core tips:
Pan Fei and Lao Sheng Tung have just received the Alibaba award to them: the first sale of daily necessities. Reporters interviewed that day, from 9 in the morning to 5 p.m., two printers printed 15660 orders, with a single day turnover exceeding 300 thousand yuan. Sheng Dong is a typical electricity supplier. His business is selling mosquito repellent products on Tmall and Taobao, including electric mosquito repellent incense, mosquito repellent bracelet, mosquito repellent water and so on. There are only 9 people to complete this sales. This is an impossible task in the shopping mall. According to the 8% purchase rate of traditional business, more than 150 thousand people go shopping on the 15660 single day.
in Qingdao's electricity supplier circle, the magic sales data are smitten. Wang Jianshuai, 30, resigned from Sinopec after graduating from the University and created two women's clothing brands in 5 years. It was sold at the same time in Alibaba and Taobao, leading more than 20 employees with annual sales of over 50 million yuan, the top three of Taobao's northern women's clothing category. Zhang Benjin, who is preparing for listing, has spent 80 million years selling the children's bed and children's chairs for two years.
"business is a miracle. It's an industry you can't imagine with your imagination. You can't imagine how much energy he has." Wang Baoyi, chairman of Licang golden wings business incubator, described the electricity supplier. "The biggest difference between the electric business and the traditional business is that the market of the electric business is realized by the network. There are transactions where there is a network, crossing the limits of the region, crossing the time limit and crossing the limits of the site."
start
start a startup
Alibaba listing, pan Fei sent a picture of a Ma Yun speech in his WeChat circle, with such a word: love. Pan Fei received the WeChat reply to return to the face and come, most of the friends in the electric business circle returned the same two words, left the electric business circle, the "love", ready to enter the business circle, the "love". The electricity supplier industry has experienced ten years of rapid growth in China. If online shopping ten years ago is an attempt of freshness and tide people, the size of the hundreds of millions of online shoppers today and the annual turnover of RMB 18000 billion in the retail market are creating a new industry that changes people's habits. The Internet is redefining production, brand, entertainment, communication, and consumption from various dimensions. There is no doubt that e-commerce has influenced more and more people's life in the shopping field without doubt.
"everyone in the electricity supplier has a miserable history. After making a desperate start, it is a common experience for many people to start doing business." Some people have become bigger and some have been eliminated. Successful or unsuccessful e-commerce providers have had an unforgettable experience. In the eyes of Jiang Xin, President of the Qingdao network business association, the vast majority of electric business in the Qingdao electric business circle came into this circle in an unusually embarrassing state, including himself. Unlike other industries, the age span of electric traders is very concentrated in 70 and 80. "When I started my business in 2001, all 10 of us were outsiders and did not have a place to live. We rented a small hotel in Changhua Road, a room with a daily rent of only 10 yuan, and eating, sleeping, washing face, brushing teeth and office are all here. Sitting on the sofa in the office on the third floor, Jiang Xin, 38, recalled this experience, and his face was relieved. "At that time, I did not think what it would be like, nor did I think of what the future would be like. It was just an idea to start a business and solve the livelihood problem." Now, Jiang Xin's company has promoted the promotion of Baidu Jiaodong area. There are more than 700 employees on the first floor and the two floor, and the sales volume has been 150 million in the three quarter.
Wang Jianshuai also had a miserable day. In 2009, Wang Jianshuai and his daughter-in-law opened their online stores for two years, and sold women's clothing on Taobao. In order to save money, the house is the warehouse and the office. Every time to the Jimo small clothing market to buy, two people from the Laoshan district bus to the long-distance station, and then take a long-distance bus to Jimo, into the goods to sit long cars, and then return to the bus. When returned, two black, neat, tall plastic bags often attract others' white eyes. If you can't catch up with the bus, Wang Jianshuai can only hide it with plastic bags into the roadside Holly bushes and let his wife rub them. When the driver of the motorcycle stopped, Wang Jianshuai jumped out of the holly bag with a plastic bag instead of giving the driver a chance to refuse. I can only earn more than a million yuan for a year.
work
day and night, no fat
there is a joke between e-commerce providers: the electricity business circle is an industry without fat people. Unlike the life of nine to five, electricity providers are working day and night. Choosing an electricity supplier means giving up the normal working hours. In the business of business and life, the need to face face-to-face is a computer a network, they do not need to deal with all kinds of complex relationships, only need to do their own customer service, sell their own products.
"I've been working for so many years and never lose weight because there's no chance of fat at all. Every day is spent in fatigue. " Pan Fei always sends his own state in his circle of friends, hoping to be thinner himself, but pan Fei is not really fat. In 2011, sang Tung and pan Fei met him. Seeing that a man was busy and busy, pan Fei left a deep impression on the man: dare to rush and dare to work hard. After establishing his love relationship, he resigned from a large cosmetics company in Shandong, where he was a tour inspector, and helped the students to manage the shop. Pan Fei did not anticipate that the days of suffering began. Busy from 9 a.m. to 2 a.m.; all dinner at the computer table was eaten in the morning and middle of the morning; a person faced dozens of buyers' consultation; asked the customer to get rid of the bad reviews; begged the Taobao customer service to approve the promotion. This state of life has not changed even when it is honeymoon. In Maldives, two people pay $20 a day to open online services and answer all kinds of problems of buyers online. Zhao Xin,
29, said goodbye to the original gift company in 2012. After getting rid of the repeated cycle of wine and banquets and turning into the business circle, Zhao Xin thought he could enjoy life. In fact, she was busy flying around the sky, flying to Zhejiang almost once a week. No matter where there is an e-business training course, Zhao Xin has to spare time to attend classes, even if the class is only one hour. In a year, Zhao Xin saw many Godfather figures such as Ma Yun and Ma Huateng. On the eve of 2014, Zhao Xin watched the electronic commerce while eating dumplings, and the Spring Festival Gala completely lost its attraction. There are hundreds of books on e-commerce in the whole company, and the whole team sponges on all kinds of e-commerce knowledge. The days of tea and newspaper reading when we open a gift company are gone forever.
life
no social understanding of the seller
when married, Pan Fei's boudoir asked her if she had no one married, and had to marry a man without a decent job. Pan Fei's parents do not understand that Pan Fei has resigned from a foreign company, a cosmetics Shandong tour inspector, who has resigned a monthly salary of over 10000 foreign companies, and is committed to marry a "unemployed tourist" in their eyes. High intensity work rhythm is almost every seller's life portrayal. But this does not mean that the job will be recognized by others, or even the closest relatives will not understand it. From the resignation of state owned enterprises to a seller of Alibaba, Wang Jianshuai and his parents, who graduated from Haida University, were in a state of indifference. After a lifetime, the parents of a technician couldn't figure out why his son wanted to be a vagrant without social security and wages. Two old people even refused to subsidize the only son who had only 2000 yuan in their pocket.
Zhao Xin also met with his friends' eyes, and they did not understand why Zhao Xin, who had a double bachelor's degree in medicine and psychology, gave up a gift of millions of dollars a year, and took the team to open a Taobao store and sold children's early education products. Only Zhao Xin himself knows that the gift business is already a thing of the past. In 2013, the whole team held a year's meeting and eventually transformed into an industry that was not understood. In Zhao Xin's view, e-commerce is not a matter of doing nothing but a problem that must be done. If it does not work, it will be eliminated sooner or later.
changes always occur after success. All doubts and distrust will dissipate. When he returned to his hometown, pan Fei had become an idol of his family. He had chosen to quit his job and no one had supported it. No one thought that the electricity providers they could not understand would become the peak of their life. And Wang Jianshuai's parents have become a member of the company, two old people have never thought of, the son of Sinopec's job, a head into the commercial sea will be a success. Zhao Xin also did not think that this cross-border can be so calm, the whole team can complete the transition from gift company to electricity supplier, and cross the ridge.