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* reporter Dan Qing's wheelchair and nursing bed became the most common aging products of the old apartment. at present, the number of elderly people over the age of 60 has exceeded 2 hundred million in China, accounting for 14.9% of the total population. According to the national Aging Committee, the potential market for nursing care and life care products for the elderly in China will exceed 450 billion yuan in 2015. However, behind the huge market demand, some "suitable aging" pension products are hard to find.
- this is the day when the newspaper reporter bought a nursing bed to run through the provincial capital. Dong Shan ran all over Ji'nan to buy a nursing bed for the old father who had a brain atrophy. "There are three or four stores that can be found, but they are not very satisfied, and there are few kinds." Previously, Dong Shan did homework on the Internet: the price of Taobao nursing bed varied from several hundred yuan to several thousand yuan, some even tens of thousands of yuan, and the quality was uneven. "Although the Internet is convenient, there are risks." "The disabled old man sleeps on the ordinary mattress, and the room has peculiar smell." Zhang Hui, director of Ji'nan Fu Sheng apartment for the aged, often escort the elderly to the disabled elderly home. She says almost very little "aging" products are seen. "It's nice to have an armrest beside the toilet." The reporter understands that at present, health care products account for a large share of the market for elderly products, followed by products for people with disabilities. In addition, the more advanced high-end products, tens of thousands of yuan, the general family "no blessing to accept."
5 years ago, Xu Xianfeng, vice president of China Enterprise Cooperation Promotion Association, began to set foot in the pension industry. He said, in terms of the province, there are not many enterprises that actually enter the elderly home products, and the rate of "suitable aging" is also low. Some of the "aging" products have not been accepted by the elderly, "once seen in a pension institution in Taiwan," mobile bathroom car ", for the elderly to walk inconvenient home service, this is worth learning. Referring to a Taiwan exchange a few years ago, Li Yushan, director of the social welfare and philanthropy Promotion Office of the Ji'nan Civil Affairs Bureau, was very impressed.
Li Yushan said that at present, the main purchasers of "suitable aging" products are nursing homes for the elderly, apartments for the elderly, and so on. The old people's consumption concept, consumption level and acceptance degree of the old age products have not kept up, resulting in the stagnation of similar products application.
up-down elderly care bed, special toilet chair, wheelchair, real-time monitoring system - in Ji'nan Fusheng old apartment, these special designs are the only "aging" products. Zhang Hui introduced that an ordinary nursing bed cheap 800 - 1000 yuan, has the air cushion, may prevent the bedsore 1400 to 1500 yuan, the more advanced price is higher. At present, the elderly apartment has more than 40 beds, of which 13 are nursing beds, most of which are elderly people with brain atrophy and need to lie in bed.
the president of a nursing home confessed that the more "aging" products and the stronger the function for the pension institutions, the higher the level of institutions and the increase of fees. "Some elderly people may not be able to afford such a pension." In the end, the utilization rate of "suitable aging" products may not be ideal. It is irreplaceable to let "suitable aging" products enter the home care for the elderly. "From this point of view, home care is still the first choice." According to Li Yushan, at present, 90% of the elderly choose to stay at home for the aged. About 7% of the elderly choose "old age care centers". Only 3% of them choose to go to the pension institutions to provide for the aged. If we can solve the problem from home care, we will alleviate some of the pressure.
with the increasing degree of aging and the improvement of people's living standards, the elderly who choose to live in the home will increase the demand for "aging" products. Li Yushan believes that there is great potential for the elderly to consume the market. "Aging products" can not only bring convenience to the elderly, but also provide a good opportunity for the development of the pension industry.
"if we want to develop" suitable aging "products, the government's corresponding support policy for enterprises must be opened. In addition, who will preside over the market supervision of pension products? What is the standard of supervision? What is the regulation? It should also be clarified separately. " Li Yushan said. The copyright of the text, pictures and audio and video information contained in this manuscript belongs to the public newspaper group of Volkswagen daily and Volkswagen. Any media, web site or individual may not be reprinted without authorization, and the violators will be held accountable according to law. Original title: what does the "aging" product look like?