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[/color][color=navy], many customers reelect other models because the price of subsidized products is too high. (Wang Lei) [/color]
from June 1st, a new round of energy saving products from the state has entered the promotion period. Some household appliances such as air conditioning, color TV, refrigerator and other household appliances enter the energy saving subsidy directory, which is no doubt a "timely rain" for the sustained downturn of the market. However, it is regrettable that although the rain is timely, it does not quench thirst. The energy subsidy has been launched for one month, and the market has played a very limited role. High price and low selectivity are the most important factors that affect consumers' purchasing enthusiasm.
[b] (
[b]) did the 9 business home appliance energy saving subsidies on Sunday. Consumers did not pay much to buy the first catalogues of air conditioning and flat panel TV in the beginning of June, and the specific subsidy catalogue of washing machines, refrigerators and water heater products was published in mid June. Since then, the first batch of five categories of products enjoying national energy subsidies for household appliances has been announced.
, however, since the policy is announced, the sales of other categories of subsidized products have hardly risen significantly in addition to the sales of seasonal goods such as air conditioners. In July 1st, the reporter saw several home appliance stores on the Quancheng road. Although many of the sellers have put out the posters of "energy saving subsidies for household appliances" in their prominent positions, the broadcast in the selling field is constantly replaying the relevant subsidy policies, but the consumers who really choose the subsidized goods are flexed to the number.
"generally speaking, customers will come to ask, but there are not many options to buy subsidized models." Sales staff told reporters that because of the hot weather, compared with other subsidized products, air conditioning is obviously more "popular". In spite of this, it is also the less to buy.
the energy saving subsidy counter set up in a home appliance store, the customer service staff told reporters that from the early July 1st business to 4 p.m., they handled 9 subsidy procedures, which meant that the whole selling field had sold 9 subsidized products. "Today is still a weekend, if in peacetime, it may not sell one day." One unnamed household appliance marketing department staff said that energy saving subsidies have been implemented for a month, and their total subsidies to all the stores in Ji'nan are more than 10 thousand yuan.
[b] energy saving subsidy model is too high for the high-end to enjoy two hundred or three hundred yuan of subsidies, to spend more than a thousand dollars [/b]
since the old new subsidies have been stopped, the household appliance market has been depressed. Especially in the first half of this year, the benefits of many home appliance retailers and home appliance manufacturers have declined. The industry hopes that the subsidy for household appliances can stimulate consumption. However, after the introduction of this policy, the market performance is disappointing. It is understood that the price of subsidized models is too high, which is the most critical factor affecting consumers' enthusiasm for purchase.
in July 1st, the reporter met Mr. Liu, who came to pick up the air conditioner at a home appliance store in Quancheng road. Mr. Liu told reporters that before heard that the purchase of air-conditioning can enjoy the state's energy subsidies, I did not expect to look at the store to know that the subsidies are very high-end models.
"like 2 air-conditioners, if not subsidized, more than 3000 will be available." But if it's a subsidy, it usually costs four thousand or five thousand yuan. Mr. Liu told reporters that the subsidy for the air-conditioned products was low. In order to get a subsidy of two hundred or three hundred dollars, he had to spend thousands of yuan on air conditioning, which made him very difficult to accept.
not only that, but in the interview, there are also doubts about how much energy consumers can save. "Energy saving products are expensive, but they are cheaper in the long run. But how much energy can these expensive energy saving products have? We don't have any idea. Ms. Gao, who is buying refrigerators with her family, said that if energy saving products do save electricity, she would be willing to buy them. After all, it is very important to save electricity. Just now, although household appliances have identified specific energy efficiency grades, it is not clear how much electricity can actually be saved.
[b] air conditioning subsidy model only accounts for about 20% of the consumers' choice, affecting the purchase of enthusiasm [/b]
in addition to the price factors, the reporter has learned in the interview that small selectivity is also an important reason for consumers to choose energy saving products.
it is understood that in the early June and the middle of June, after the start of the household appliance energy saving subsidy, the relevant state departments have published the specific catalogues of the subsidized products such as air conditioning, flat panel TV, refrigerator, washing machine and water heater in two batches. Among them, there are more than 5000 kinds of air-conditioning products, and the other products are far less than air conditioning. However, even with the most air-conditioned subsidies, many consumers still feel too small to choose.
two store director Li Baoxia told reporters that the two shop of suing spring city road is a relatively full product of the suing electric appliance in Ji'nan, even so, subsidized air conditioning only accounts for about 20% of all air conditioning products. The proportion of flat-panel TVs is basically the same, and there are fewer subsidies for such products as water heaters. Li Baoxia said.
"home appliances, after all, is also a 'big piece'. When consumers are buying and buying, they are sure to integrate various factors, including price, performance, cost performance, appearance and so on. The subsidy for household appliances is limited, the subsidy type is limited, which undoubtedly affects the enthusiasm of consumers to purchase. According to the analysis of the personage in the industry, the original price of household appliances energy saving subsidy is relatively high, and the selectivity is small, so it is not surprising that the market is cold.