Re: lack of package matching, positioning is not clear... The old commercial port of Ji'nan was cold in this holiday
as a square square kilometer block, it meets the needs of basic sightseeing, catering, accommodation, entertainment and other needs, but so far, there is a gap in the old commercial port area. As far as accommodation is concerned, there are several guesthouses in the old commercial port area of Ji'nan, but the theme hotels and green tours which are located in the old commercial port area are few. In terms of dining and entertainment, there is almost no distinctive commercial circle in other places except for the old commercial port. Tourists want to experience the nightlife of Ji'nan, and to run around the Daming Lake.
the staff of a travel agency said that many foreign tourists come to visit Ji'nan, and the tour guides will introduce local special and fun places. At present, the supporting facilities around the old commercial port area in Ji'nan are not very perfect, and there is no special attraction for tourists. At present, we do not know how to introduce this place to tourists, what its characteristics are and what it can bring to tourists.
compared with Baotu Spring and other scenic spots, the publicity and display is not enough
Li Ming, director of the Archaeological Institute of the city of Ji'nan, it seems that the propaganda and display is not enough, the idea behind the old commercial port area has not been paid attention to, Ji'nan is a good city with the preservation of ancient culture and modern culture, the old commercial port area is the most advanced city of the time. A reappearance of a number of first, modern railway stations, hospitals, churches, schools are all gathered here, the advanced public facilities, the earliest parks in the city, which have never been publicised.
is not without resources. No one puts forward the requirements of management, planning and project, and has no relevant policies, so it can not display its culture. Li Ming said that in the eyes of tourists, the old commercial port area is only the ordinary streets and buildings, their value and status are not shown, visitors must not raise interest. For example, the old commercial port area retained two consulates, but the tourists could not see the appearance of the consulate, so the building needed to be repaired and displayed.
Chen Guozhong, a professor at Shandong College of Tourism and Hospitality, also believes that the old commercial port area has not been well protected and developed, which has caused it to be left out now. Many tourists like to go to Daming Lake, Baotu Spring, Qianfo Hill and other scenic spots, not only because these places have a deep traditional culture, but also these places have been all the time. It is the city tourist area and the key marketing area.
Chen Guozhong said that the historical culture, architecture and format of the scenic areas of Daming Lake, Baotu Spring and Qianfo Hill have all been preserved from the beginning to the present, but the old commercial port area in Ji'nan has only protected the ancient buildings, and the original historical and cultural protection of the region is not complete. With the development of the society, the history is famous. The old commercial port area is not very compact with the current social development.
design positioning is not clear, but also lack of tourism products
we have a misunderstanding of the old commercial port tourism, its historical and cultural resources are very rich, the development potential is very large, but it has no tourist products, or has not been developed into products, only retained, stay in the residential area of the stage, the tourists have no The law goes to watch or consume. So it is more abstract for ordinary tourists to attract people only with a historical and cultural concept. Wang Chenguang, an associate professor of the Department of tourism management at the school of management of Shandong University, said that the current problem is not how to improve the tourist popularity of the old commercial port, but how to redesign the tourism function and the tourism industry system in this area. The main elements of tourism are eating, living, traveling, shopping and entertainment. Without these conditions, tourists can not be attracted.
there are some differences between the old commercial port area of Ji'nan and the scenic area. The scenic spots can attract tourists because of the natural scenery. Tourists can climb mountains, drink tea, sit on a cruise ship and so on. In the scenic spots, they can also understand historical culture and listen to historical stories. In general, these scenic spots are all poetic places. Liu Xuebin, a Ji'nan sociology expert and folkloric scholar, told reporters that, in contrast, the geographical location of the old commercial port area in Ji'nan is not very ideal, although there are some rebuilt buildings, but the whole area is lonely and lacks linkage with the surrounding areas.
, in addition, Liu Xuebin believes that the current Ji'nan old commercial port area is not very ideal in shape, but simply to restore the form, tourists go outside in a circle, the real interest is not great. What is its location and what kind of architectural style is it? At present, the old commercial port area lacks cultural connotations, lacks nostalgia and lacks highlights. We should fully think from the perspective of tourists, understand what tourists do in old commercial ports, and what tourists can see in old commercial ports.