Ji'nan 13 stores electric shock transformation is not easy to do electricity supplier 11 transactions zero
"Internet" is a big hot word in 2015, the arrival of 2016, the transformation of traditional enterprises is imminent, however, the transformation is not easy, for example People's daily life is essential for drinking and non-staple food. On the 1 day, many reporters learned that in Ji'nan, some wholesale markets are severely affected by online shopping. Although businesses have a few "electric shocks" to do business, most of them are not successful or even zero.
reality plight of a market more than 300 stores, only 13 e-commerce
drinks, non-staple food is the necessities of life, if online purchase, also have to wait for delivery, not in time; at the same time, because of its relatively low value, online shopping may not be enough fee; moreover, these are all "the entrance." "Things, online shopping food also need to consider safety issues. "These three reasons may lead to a relatively small impact on online shopping in the wine and non-staple food industry." Mr. Liu, director of the wholesale market of Ji'nan Xisha drinks and non-staple food, said Mr. Liu, but this is not the case.
according to the introduction, a lot of young people are going to the Internet even if they buy Nuts, which makes the "three squirrels" in Wuhu, Anhui, become a well-known brand of the whole net nut sales. "Of course, in the face of impact, we will not sit still, but the action is still slow." Liu said that he was in charge of the market for more than 300 wholesale merchants, doing entity wholesale is ringing, this is the largest Shandong melon seed collection and distribution, but the real beginning of the transition to do e-commerce only 13, of which 11 zero turnover, never sold things, the other two although transactions, but not more than three, even computers No electricity is earned.
this is not an example. In the Kuang Shan wholesale market of agricultural products, there are a large proportion of wine, grain and oil and non-staple food among thousands of households, but there are no more than 10 enterprises actually starting to do business. In Lantau Peak's famous wine city, hundreds of businesses are able to do more than 1/3, but many businessmen say when they talk to reporters, it is really hard to do it though it is better to do e-commerce than in other markets. A businessman said, "as an example of the price, we sell the real goods, the price is low, it is difficult to compete with the big agents, manufacturers and merchants selling fake goods.
transformation is not easy to borrow the force of the Internet, consumption power outflow
"liquor, non staple food businesses lack of Internet thinking, but also an important reason to do bad." Cui Zhaohui, the general manager of the Ji'nan liquor home online commercial city, who has just run online, said in an interview with a reporter that, first of all, many businesses only want to target the Ji'nan market, but after doing online stores, it is difficult to give consideration to the whole country or even the global market. Secondly, they still have a traditional mode of thinking, and a commodity will have to have a product's profit. No profit is not sold, it is difficult to "buy 0 yuan" online "one dollar second kill" competition, and mature e-commerce "0 yuan purchase" is not profit, but flow, attention, and then to make money.
another important reason is that at present, many drinks and non staple food merchants are relatively low in cultural level, not much contact with the Internet, and do e-commerce still stay on the use of mobile phones and take photos without any modification, so that even high end and good quality goods are not good on the Internet. It is difficult to form a transaction by inducing people's desire to buy.
"at present, governments at all levels are demanding the transformation of traditional enterprises, but how to transfer them, we need to guide them." Now, Cui Zhaohui said, most entities are aware of the need to do e-commerce, but how do they do it? Need training and need someone to do it, which needs government support. In fact, in the era of business crossing, the local entity sales enterprise transformation is not good, will lead to the local consumption power outflow, the local economic development is unfavorable, liquor, non-staple food industry is a typical example.
according to the data of Alibaba, Shandong enterprises and individuals set up some 30 million net stores on its platform, while Guangdong and Zhejiang have reached 200 and 100 million respectively, which is disproportionate to the gross and population of Shandong in Shandong. And the ratio of Shandong's exports to the province through the network to the province's external purchases is 1:2, which means that every 1 yuan of goods sold to the province will buy 2 yuan of goods. This phenomenon has led to a huge deficit in the field of Internet sales in Shandong, which is about 54 billion yuan per year.