6 days, the price of the meat is 5 yuan at the seven dadley fast food restaurant. Reporter Wang Feng, the reporter Huang Li
recently, a number of public telephoned our correspondent, reflecting the quietly rising price of some food products in the Dudley fast food restaurant. "Usually buns, cakes and so on are expensive, and some porridge prices are also rising." Ms. Yang said, "what's the matter?" According to a press survey, this price increase is not the "individual behavior" of some of the fast-food restaurants in the capital, but the strategic adjustment made by the whole group. This round of price adjustment involves more than 100 stores, and the increasing cost pressure is one of the main reasons. However, the corresponding standards have changed after the price adjustment, and the enterprises will do their best to the people.
reporter survey: the price increase is mostly concentrated on the price of meat meatballs of pasta.
a golden dillley fast food store near the stone bridge. The staff introduced that some of the food products have recently risen, and the pixel stuffing is a big steamed bag. Each 1.2 yuan, now up to 1.5 yuan, 7.5 yuan before the frying bag, now up to 1 yuan. Meat is now up to 1 yuan. Meat is now to 1 yuan. Meat is now to 1 yuan. Meat is now to 1 yuan. Meat is now to 1 yuan. Meat is now to 1 yuan. Meat is now to 1 yuan, meat, meats. Meat is now up to $1. The pie doesn't go up... In addition, some porridge prices also increased, such as lotus leaf porridge, after 1.5 yuan a bowl, now has been adjusted to 2 yuan......
later, the reporter visited a number of Dadeli people's fast food restaurants around the five road, the Grand View Garden, the eight road and other places. It was found that the price of similar food products had been adjusted from 3 to 1 yuan, and the price range was concentrated on the pasta. Most of the price of the dishes remained in the original price. During the interview, some shop staff told reporters that the price adjustment started in mid June, in fact, not only the price increase, but also the price of individual meals. For example, the meat has been reduced from 6 yuan to 5 yuan, and the ball has dropped from 3.5 yuan to 3 yuan.
Ms. Zhang, who has been buying breakfast in the perennial, told reporters that the first four to buy a breakfast need 15 yuan, after the price rise needs 23 yuan, a year down, to spend more than 3000 yuan, this is also a small expenditure.
price adjustment behind: under the cost pressure to make adjustments, product standards changed
Golden Dali fast food sudden price adjustment, what is hidden behind? King dadley fast food group related people said, this price is not only for a certain store, but involved the company's more than 100 fast food stores, centralized and centralized regulation for the group. Whole. The price adjustment is mostly aimed at some pasta.
the person confessed that the company is facing a very high cost pressure, especially the rent, and as the house contract expires one after another, some rent can even rise by 100 thousand a year. "There are more than 200 stores in Dudley, about 1/5 of their own property, and the rest is leasehold. In the past five years, the rents of the dadley shop have risen considerably, and the money that many stores make is almost entirely to the landlord." The personage introduces, besides this, the labor cost pressure that the company faces is very great also. "
" stuffed buns, sandwiches, pies, and so on, all of them need to be made artificially. As the cost of labor rises, the cost of the food is also rising. " This person said, it is not difficult to understand why the price range involves more pasta, and the price of pork like meat is reduced. Because the distribution of meat and so on is more, the cost of labor is less. But whether it rises or falls, it is based on accounting adjustments. "In fact, we should adjust it at the end of last year, but considering all kinds of factors, we postponed it to this year."
this person said that the adjustment is not only a price adjustment, but also a group related product standards adjustment. For example, the price of plain stuffing has risen by 3 corners, but its weight has increased, and the sweet foam has risen by 5 corners, but the volume of peanuts in the soup is increasing, and some of the other ingredients in the soup also have a hard index in quantity.
the last price was in 2011, 4 years has not been more than 4 years of history:
Kindley, this price is not without "signs", early in the early June this year, the media reported that the two stores of dadley close to the door, causing widespread concern. Recently, the leader of the dadley fast food group said that the last price adjustment was about 4 years since 2011. This price rise is a market behavior. After the adjustment, the price will not fluctuate in a short time. In addition, the relevant contents of the adjustment have been reported to the Food Bureau.
"do not all have government subsidies like the fast food companies like Dudley? How can it come to a non price rise?" for some people's doubts, the relevant person in charge explained that the Jin Dali people are a demonstration unit of the breakfast project, the government does have some policy subsidies, but the state subsidies are not systematic, related departments in 2008. Support 4 million for the construction of the central kitchen, and the new network of 50 thousand yuan support, the input of a store is still far worse, the help is not very obvious.
do you still eat
the citizens of dicderley people: although it is only a rise of 5 angles and 1 yuan, the things are always expensive. I used to buy porridge in the store. After adjusting the price, I changed to cooking porridge at home, like carrot pies that I often bought before, and so on. A pie is 2 yuan, which is more expensive than the surrounding street. I bought it on the street instead.
Mr. Zhang: buying rice at King dresley is a safe thing to do. After the price rises, the price advantage is not obvious. Some consumers will surely be lost.
Mr. Peng: a meal of 51 Fen yuan can be accepted, after all, the food here is cleaner.
Ms. Han: now prices are rising. I can accept a 50 Fen increase in baozi, as long as the quality is guaranteed.
news
is not going up for the time being, but a lot of stores are losing
rent, and labor costs are rising quickly, which is one of the problems facing many popular restaurants. Actually, not only Kim dderley, but also some other fast food enterprises in Ji'nan. In a previous interview with the media, the responsible person in charge of super Yixing said that it has more than 100 stores in Ji'nan, 40% in the loss, the remaining 60% can not be said in the profit, most of the only business. At present, the fast food industry in Ji'nan is overabundant. It is expected that the fast food industry in Ji'nan will enter the shuffle period and usher in a closed shop tide.
in this big background, after King dill, other fast food companies in Ji'nan will also rise in price? On the 6 day, the reporter consulted the super Yixing, Baihui and other fast food enterprises, the relevant personnel said that the price will not rise in the near future. People with super enthusiasm said that their advantage lies in mechanized operation, which has reduced part of the cost.
but it is undeniable that fast food companies are still in serious condition. Not long ago, the responsible person in charge of super Yixing said that most of its stores were developed after 2011. Generally, the term of rental housing is 5 years. Although it has not yet faced the situation of maturity, it may also appear after next year. At present, 3 years before rising rent is fierce, the economic situation is not good this year, feeling the rent not rise again. In the face of the current predicament, will fast-food enterprises choose to collectively raise prices in order to cope with the predicament? Let's take a look.