Ji'nan dairy products prices rise, playing "thin" special milk lost.
, Ms. Guo, who often buys milk in supermarkets, has found that 12 boxes of "Mengniu" and "Yili" Golden have all jumped from 55 yuan to 58 yuan. "How did the milk price rise as a collective price?"
the price of yogurt and milk rose less
25 days, the reporter visited the supermarket, Carrefour, WAL-MART and other supermarkets. Besides paying attention to the production date, the capacity and price of each brand of milk and sour milk will be carefully compared.
from time to time, customers have asked the promoters whether they have any gifts. According to Carrefour supermarket dairy District promoters, many manufacturers have already received price notices, and some brands have already raised their prices. "Golden has gone up. It was 55 yuan a case, now it's 58 yuan."
purchasing staff said that the price of milk and yogurt increased, the overall increase was around 4%, of which yogurt increased by 3% and liquid milk increased by 5.6%. The leader of a dairy station near the mountain teacher said the reason for the price rise was a rise in price, like a 8 cup of original three yuan, a 6 corner price, and a 200 milliliter of chocolate Bailey. Mengniu red jujube yogurt and Yili jujube yogurt rose two cents per bag, from 1.6 yuan to 1.8 yuan; barreled yogurt rose greatly, Jiabao barrel yogurt rose from 13.5 yuan to 17 yuan, illite barreled yogurt rose from 11.9 yuan to 13.9 yuan, and Mengniu barrel yogurt rose from 16 yuan to 18.5 yuan.
Guangming dairy milk ordering hotline said that the price of fresh milk and yogurt has increased some of the time, mainly because the price of milk has been raised.
and, the bag of milk is not only to rise in price, some will be reduced, sales staff said that the original bag of milk is 220 milliliters, now many have changed to 200 ml.
such as pure milk and high calcium milk sleeper for 2.4 yuan in Yili, 242ML and 243ML on the supermarket label, and the actual package is 240ML, the 1.5 yuan Yili yogurt and red date yogurt change from 180g to 150g, and the 2.3 yuan Mengniu MAC breakfast milk and Breakfast walnut milk are changed from 250g to 230ML and 243ML, respectively. For 230ML, the original flavored yogurt and xylitol yogurt for 1.6 yuan changed from 180g to 160g; the 1.5 yuan light yogurt was changed from 227g to 200g, and three yuan yogurt sold for 1.5 yuan changed from 180g to 160g.
reasons to explore
original milk purchase price has set a new high
Yili customer service hotline staff said, at present, the company's dairy products in parts of the country have increased prices, as for the range of prices, according to the region and types will be different, the main reason is milk. The raw material of the product has gone up. In addition, the price of sugar and other accessories, as well as transportation and packaging costs, are also factors that affect the cost of dairy products.
according to Mr. Cui, a dairy supplier in supermarkets, the price of raw milk accounts for more than 50% of the cost of dairy products. Therefore, the rising price of raw milk has caused great pressure to the cost of dairy enterprises. The proportion of sugar in dairy products and liquid milk is 12%, 5%, and the price of raw sugar has risen to 6900 yuan / ton. The high sugar price has a great influence on the dairy enterprises.
Mr. Cui said that since the national day of this year, the purchase price of raw milk began to rise sharply from the previous 3.5 yuan / kg to 3.9 yuan per kilogram, and the original milk purchase price of the same period last year was only 3.2 yuan / kg. In addition, the price of sugar has risen by one or two, compared with the same period last year, and the cost of transportation and artificial cost have increased by 10%. "The price of raw milk this year is really a record high, and it is possible to see that this trend will break 4 yuan."
the head of the Ji'nan Jin Yi dairy factory, Zhang Yudong, said that every price would lose a part of the subscriber, so the price is also very contradictory to the manufacturer. But the dairy enterprise itself is engaged in a small profit, the recent raw milk, artificial, transportation, packaging materials and other costs are rising significantly, some of the enterprise products have even lost the situation,
the original milk prices rose, but the income of dairy farmers did not increase greatly. The reporter, through online information, contacted Dong, the head of a dairy base in Binzhou. According to him, although the purchase price of raw milk was high, the money raised by cattle farmers was much less than before.
Dong manager said that the biggest cost of animal husbandry is feed. A cow eats about 10 kg of fine feed every day and 20 kg to 25 kg of coarse feed (silage). The cost of a cow for one day is about 25 yuan, which is more than 5 yuan.
feed prices rose, labor costs also rose, from 900 yuan per month to 1200 yuan per month. The milk production cycle of a cow is two or three years. With the continuous elimination of the cows, the cost of adding cattle to the cows, and the reduction of the cost of artificial, site rental, yard and equipment depreciation, there is still a few money left.
extension survey
milk powder prices have not kept steady
for consumers, a little lucky for consumers, the current tide has not spread the milk powder market, the staff of many brands of milk powder have not received notice that the price of milk powder will not change in the near future.
the milk powder cabinet sales staff of many large supermarkets in Ji'nan and infant supplies said that the price of milk powder has been stable for a period of time, and there is no sign of any price rise. On the contrary, in order to attract more customers, most brands of milk powder are still buying various kinds of gifts.
a milk powder cabinet in a large supermarket near Huayuan Road, Ji'nan, the reporter found that the top of the milk powder shelf was full of all kinds of milk powder gifts, such as building blocks, scooters, twisting cars, painting boards, 100 treasure boxes, electronic piano and so on. Sales staff said that the promotional activities of buying gifts have been going on, and the two or three stage of infant formula can be bought.
when asked whether the price of milk powder will be changed in the near future, is it true that the price rises, the sales staff said that the price of most brand milk powder has been maintained at the original price since the increase of the price of the milk powder in June this year. Up to now, no price notice has been received from manufacturers. It is estimated that there will be no changes in the near future. " Another staff member in the supermarket told reporters yesterday that some customers asked about the rise in the price, "we have not been informed of the price. The price of a 900 gram milk powder has been 232 yuan for almost half a year.
, however, a staff member of an infant monopoly store near peace road said that the price of imported milk sources has continued to rise since this year, and the average price of international skim milk powder has reached about 3200 yuan, up nearly 16% over the last month, up by nearly 10% over the same period last year. If this price goes further, it is not ruled out that the milk producers should use the method of raising prices to alleviate the cost pressure caused by the rise of milk sources.
Mr. Li, the distributor of Dumex milk powder, said that, to some extent, raw milk was only one of the factors that contributed to the increase in the price of milk powder, not the only factor that determined the increase in the price of milk powder. Milk sources account for about half of the total cost of infant formula. Besides, there are other raw materials, packaging, brand publicity fees and so on. "The price rise of milk powder is not to say that inflation is going up. After all, we should take into account many aspects of customers' feelings and so on, and we will not simply say that we will increase prices until the last resort."
industry analysis
the days of dairy companies this year are generally worse than
Qiu Lin said, in general, the dairy enterprise collective price raising is in the context of domestic inflation, the price of dairy products has a certain rationality, or is forced to rise. The price increase of
dairy products is bound to exacerbate the competition among milk companies for high-quality milk sources. On the 22 day, Mengniu Group invested 469 million yuan to buy the fourth major domestic yogurt brand Hebei Jun Lobo milk industry, thus obtaining 51% of its controlling rights. This joint reorganization means that at the same time, the competition for the upstream resources is intensifying.
market competition for foreign milk enterprises to seize milk sources is also constantly staged in our province. At present, Mengniu in Shandong Province in Tai'an, Erie in Ji'nan, three yuan in Weifang layout their own large milk source base. At the same time, the scramble for milk resources by dairy companies has made the purchase price higher.
with the arrival of the sales season, the price of raw milk will remain high in the short term, the overall cost pressure of the industry continues to increase, and the effect of the long-term high price of prices on the dairy consumption market is becoming more and more, and the emergence of the trade price is inevitable. At present, many dairy enterprises with small scale of production capacity, unstable milk base and small market share may be out of business. In a word, the days of dairy enterprises are not so good.
the increase of the price of this round of dairy products may make the dairy enterprises stronger, weaker, and the differentiation effect will become more and more obvious, and even the good opportunity for large milk enterprises to copy the bottom and integrate the small milk enterprises.