Various kinds of new cars have a wide variety of promotional patterns
next year's purchase tax preferential policy or cancellation, a lot of people want to catch up with the last bus for the purchase of tax benefiting people by the end of the year. December is the last sales month of this year. What kind of new car sales will be played by dealers? The answer is clear from this year's market sales situation. In the face of a wide range of promotional methods, consumers who want to buy a car before the end of the year should choose the car rationally from the actual needs and treat all kinds of promotional activities calmly.
reporter saw from Guangzhou's major distributors last week that new car promotions are no longer limited to single price concessions. In order to attract more customers and win full year sales, manufacturers and dealers have adopted different promotional programs to combine to stimulate consumer desire to buy. Such as "guiding price is equal to the price of package", "one yuan free upgrade navigation", "buy car to extend maintenance service" and so on, has become a recent dealer commonly used promotion means.
"from the consumer's point of view, the most concern is still price concessions." One of the sales staff of FAW TOYOTA Guang Bao told reporters that consumers generally think the price of "boutique package" is too big, so consumers generally hope to "discount" the gift package. Consumers expect the price to be more affordable, but contrary to expectations, dealers are more willing to replace the price concessions with boutique and gift bags in terms of cost and profit. "The cash margin is regulated by the manufacturer, so it is difficult for dealers to give the quota beyond the manufacturer." Deng Kairui, the head of sales of Daxing store in Guangzhou, told reporters that if the cash is over the manufacturer's regulations, it will be punished by the manufacturer, but the car supplies can be arranged by the dealer. This is why dealers are more willing to use gift packages instead of cash discount promotions.
new car marketing commonly used promotion:
no cash discount but "tax"
purchase index: five stars
for some newly listed new cars, although dealers can not directly give gold concessions, but also make preferential measures, the most frequent What I see is making profits in terms of licensing fees and insurance. If Machi's current car sales, the direct purchase tax and the licensing fee, it also saved thousands of yuan. These models are also expensive to buy.
the most cost-effective promotion:
cash big package
purchase index: five stars
a large cash assignment and a combination of big packages to make consumers most beneficiaries. For example, some high-grade luxury cars, with a profit margin of up to tens of thousands of yuan, will also give "big items" such as navigation and reversing radar.
of course, this kind of promotion is mostly used for long-term sales of general cars, or half year long models.
the most stingy promotion:
purchase index: three stars
If a car only delivers a boutique package, and no real cash to give profit, only to say that the dealer "stingy" some. Reporters noticed in the market that many of the cars that claimed to have several thousand yuan discount were actually quotations for gift packages. There are cars with a premium of up to 20 thousand yuan, but in fact, "one can not afford to lose", not to make a profit of 1 yuan in cash. For many dealers, this is the best way to promote sales.
the most careful promotion:
upgrade and price
purchase index: three semi star
the most popular sales promotion method, including the allocation of part of the car after the "upgrade", to sell. Of course, for these so-called "upgrade" models, consumers should be extra careful whether they are "cost-effective". These models, which have been added to the "price rise" of some fine products, are not necessarily the same as a dealer's worth of tens of thousands of dollars. GPS navigation, known as the value of 5000 yuan, is less than half the actual value.
sales promotion on demand:
purchase index: three semi star
many consumers will notice in the near future that there are many Asian Games models in the market, but also one of the "upgrade" promotions, but most of these models are It looks pretty good by adding a non - price model. For example, some Asian Games have added intelligent navigation, rear view image system, DVD entertainment system, full car peels and chairs, and the price is unchanged. To judge whether this car is suitable for yourself, first of all, we need to see these additional configuration needs, such as navigation and DVD entertainment system, some owners rarely use it, but at the expense of thousands of yuan of cash to buy the so-called upgrade version, some are not worth the loss.
the most new marketing:
, auction license
if you are in Shanghai, you have to take a license before buying a car. How much is a licence? It has been maintained at around 30 thousand yuan for several years. 30 thousand yuan, you can buy a QQ or F0, but you can only buy one piece of iron in Shanghai. If you are not in Shanghai, don't be too happy to be too early. If China grows at 20 million per year in the next ten years, it is estimated that it will not be too long.
two, year ticket
a lot of people living in the suburbs, a year into the city not a few times, many is short, but even so, it is necessary to buy a year ticket, loss.
three, auto insurance
there is no lack of overlord clause in the automobile insurance, which are in the most corner of the full - word contract and are printed with the most shallow words. If not careful, they can not be found. When an accident occurs, you will find that the claim you can get is far less than you think, and the claim process will make you exhausted.
four, oil price
oil price rise, do not know; when to fall, do not know. Keep in touch with international oil price, but the situation of "rising or falling" has appeared several times. Now that the car has been bought, it is impossible to stop oil. Only by buying energy efficient cars and improving driving habits can we fight against high oil prices.
five, price
if you really like the car and rush to pick up the car, you have to accept such a condition because the car is waiting for at least half a year or even longer.
six, only change, no maintenance of
vehicle failure, after a check, the maintenance staff will recommend you to replace the parts for the first time, even if these parts can be repaired or even close to perfect, but they will recommend replacement, one easy to guarantee the maintenance effect, two is a big profit. This is the "submersible rule" of the industry.
seven, defective car only repair no
car so far there is no "three packages", any new car, even if only one day, there is a major failure, at most maintenance, and can not return. And when a large batch of problems occurs, it is only a comprehensive recall of maintenance, never compensation. When did the three pack of cars come out? It has been shouting for many years, but so far there is no such thing.
exhibition hall buying car can also select the brand name
purchase index: three semi star
the first store in Guangzhou's first shop demonstration unit of Yongjia launch "good car with beautiful" activity, the store is ready to wait for the owner of more than 300 cars to wait for the owner to "claim". The reporter learned that in the license plate, there are no lack of "111, 222, 168, 188, 008" and other signs, the owner of the car after the purchase of the choice in the shop is the opportunity to draw the above brand. At the same time, in order to cooperate with the launch of the "Hao Hao" brand, the shop has launched the "ten good manners to buy back the customers". The value of the purchase depends on the attractiveness of the license plate.