Ji'nan Bookstore regain two years and opened nearly ten physical bookstores.
Qilu Evening Newspaper
April 23rd, the annual world reading day is coming again. In the digital age, there are more and more channels for public information access. Although we are all looking at it, some can be called reading while others are just browsing the information. Reading, as a low-cost luxury, has been replaced by browsing information on computers and mobile phones. But in the past two years, the return of a number of physical bookstores has brought young people holding mobile phones back into the bookstore, making reading a new fashion for young people.
encirclement and suppression of e-commerce and the heavy pressure of rent, there have been a surge of continuous closing in private bookstores around 2012, but from the end of last year, no matter the 24 hour bookstore, the public bookstore or the foreign bookstore, all of them have been stationed in the Shopping Mall of the big cities, and become popular fashion recreation places. In Ji'nan, it is gratifying to find that the cultural taste of the city is coming back again. The old Xinhua bookstore has changed into the big library style, the book bar, the 24 hour bookstore Ruiding island and other independent bookstores have also brought a new reading leisure experience. With the decline of traditional bookstores, the new bookshops of transformation and upgrading are beginning to show new vitality, and they are able to explore new ways of survival.
the private Bookstore closes. Only the Xinhua Bookstore
white lady is a bookseller. It costs tens of thousands of dollars a year to buy books, but talking about the entity bookstore, she confesses that these years are not very patronizing.
indeed, when the Internet is prevailing, the physical bookstore has been hit. The triple bookstore, once brilliant in the mid and late 90s of last century, was closed in January 2013. But compared with the above private entity bookstores, the old state-run Bookstore Xinhua bookstore seems to be better off.
as the NO.1 of Ji'nan entity bookstore, Xinhua bookstore has many advantages, such as state-run nature, no rent pressure, large volume of books and so on. In 2013, the Xinhua Bookstore of Quancheng road was upgraded and the seat problem was first solved. Nowadays, we enter the Xinhua Bookstore of Quancheng Road, high bookshelves, long tables and chairs, and the library style is coming.
Yuan Xue, director of Sales Department of Xinhua Bookstore, said: in the face of network impact, we do not fight price war, but to foster strengths and circumvent weaknesses. Yuan Xue believes that from 2014, the entity bookstore has been obviously warmer. It is due to the promotion of paper reading and the upgrading of the major bookstores in the society to attract readers through the promotion of the environment and service. After the renovation of Xinhua Bookstore, the sales volume of books increased by about 11%.
return to
with feelings, nearly ten bookstores opened in two years
in the Xinhua Bookstore upgrade, a number of private independent entity bookstores in Ji'nan also opened in succession. The reporter learned from insiders that there are now nearly ten private independent bookstores in Ji'nan, such as book bar, Rui Ding island life aesthetics book bar, Qian Mo bookstore, crescent bookshop and so on.
in September 2014, the new moon bookshop began to run at the University City in Changqing. The site was chosen near the death of Xu Zhimo, the poet of the Crescent School, trying to create a cultural atmosphere for the reminiscence of the Republic. Birds of a feather flock together. Opening a bookstore is to provide a spiritual habitat for readers. The master of the bookshop said.
according to the owner of the bookstore, the bookstore is not merely selling books, but focuses on the creation of cultural spaces and spiritual exchanges. Besides books, cultural and creative products will be run, such as reading club, literature salon, academic lectures, etc. The target population is mainly the teachers and students of the University City.
Xu Changdong, the island owner of Rui Ding Island, also hopes to put his feelings in the bookstore. Before opening this book, Xu Changdong was already very famous in the advertising circle of Ji'nan. An accidental idea, he wants to realize the coexistence of public welfare, life and business through bookstores, and to make friends with like-minded friends.
I hope you can read freely here, and you can also get a tent when you are reading at night. Xu Changdong, who studied art, longed for more freedom in his bookstore. He launched a crowd raising program through his friends circle and quickly raised the start-up capital of the bookstore.
predicament
only sell books, three years invested millions of
, but these new private entity bookstores are not all smooth sailing. In recent years, it has been operating for three years, smashing into millions, and changing places many times, just like bookstores closed. It can see many independent bookstores showing their feelings and realizing their struggle to survive. Very much like the owner of the bookstore, Kim, a returnee, returned home with four thousand or five thousand books after a few years in Australia's Bank, with a personal contribution of 500 thousand yuan to open an independent bookstore.
Kim thought that when you first opened a bookstore, you might bring a book back to your country. A book may change a child's life or a person's world view. Kim insists that the main business of bookstores should be selling books, otherwise it can not be called bookstores.
is very like a bookstore, from Furong street to the spring music workshop to the north gate of Zhongshan Park to the six road. Her biggest trouble is the rent, a day's rent is hundreds of yuan, but sometimes even a day without guests.
in the course of operation, Kim did not receive the support from the government or the private sector. Before, I refused, because I did not like to be arranged and changed, and to a certain extent, to some extent, my personal behavior would be restricted and free, and the independent bookstore was not independent. Kim said.
physical bookstore is important for long-term development. It is because of the shortage of funds that the bookstore is not able to carry on. I do not accept the support of private funds. It is hard to support bookstores only by making profits. Usually, bookstores must keep up with new books, even if no one buys them. In addition, there are large amounts of rent, facilities and so on. Kim reluctantly said: with the support of capital, the taste can be maintained.
to explore
a few subsidies, some 30% of the income depends on the drink
in 2013, the Qilu is quietly opened in the Qilu software garden, and the high-tech zones have been supported by the policy of the cultural industry. It is understood that the high tech Zone Management Committee helps the book collection bar communicate with the relevant departments of Qilu Software Park, and has secured a certain rent subsidy policy. In November 2014, the poly book bar was settled in Hang Lung and got a certain rent discount. But there is still a small number of concessions that can get the rent. Many independent bookstores have not received similar support at present.
in the independent bookstore trial operation process, the crescent bookstore owner also admitted that customers are few. For this, my point of view is to follow. The brand of the bookstore needs time to accumulate. Just like dancing with a ballroom, reading requires a reading field.