The "Spring Festival" has vitality when there is "appreciation" and "use".
the Ji'nan cultural industry development conference held recently, the spring water culture festival is held at the appropriate time. This is a very exciting news, and it is something that many citizens are looking forward to for a long time.
now, it should be said that holding a spring culture festival has become a common understanding. In order to make the Cultural Festival a "Spring City" cultural brand, attract more people and form a profound cultural industry market, the key is that the cultural products are not unique, can not form the cultural industry system of the masses who are happy to see and have a lasting force. In fact, as early as in 2006, the departments concerned had held "Ji'nan Spring Culture Week", and carried out the activities such as the square art party, the calligraphy performance, "entering the old city old street, experiencing the spring water culture", the exhibition of seventy-two spring photography works, the exhibition of calligraphy and painting works, "Shang Mingquan, the famous food, the spring city" and so on. Such activities have exposed some shortcomings, such as the lack of excavation of the cultural connotation of the spring water, the lack of influential large-scale activities, the lack of early propaganda and introduction, and the poor participation of the public and so on. The reason is that the variety of cultural products is single, the content is not abundant, and there is a lack of life and modern flavor. But such exploration is still of great significance, which provides a good practical experience for the cultural festival.
spring water culture is not only a profound historical background, a kind of city spirit, but also a kind of real life, a kind of city ecology; it is not only cultural, spiritual, but also practical and practical, it is the unity of historical culture and real life. In this way, the cultural heritage and realistic needs must be considered in creating a spring culture festival. On the one hand, there should be a "appreciation", a literary performance that embodies the cultural background of the spring city and the spirit of the modern city, the spring tour of the spring, and a batch of handicraft and mass cultural activities that reflect the humanistic spirit of the spring city. On the other hand, to use "use", if "appreciation" is spiritual, "use" is material, "use" is the direct feeling to the spring culture, including the consumption products produced by the use of spring water, the platform to meet the public's hydrophilicity, and the ecological products with the characteristics of Ji'nan. If there are "appreciating", "using" and "appreciating" beauty, the participation of Chinese and foreign tourists will inevitably increase.
, of course, the spring water culture festival must be done well to ensure the spring water's continuous spewing, and the Spring Culture Festival without spring is a very embarrassing thing. In addition, we should actively maintain the existing ancient buildings and historical and cultural relics, optimize the integration of Hibiscus street, Qu Shui Ting Street and other historical and cultural blocks, create a multi level and diverse urban spring landscape, and enrich the content of the spring culture festival. In this way, the social and economic benefits brought about by the Spring Festival will be immeasurable.