author of the Ji'nan times: 19 days,
in 2014, 2 theme parks and dreamland theme parks in Ji'nan will be opened to change the status of the lack of large theme parks in Ji'nan, but they also face a severe competition: the dream kingdom in the spring city of Qihe will open the door to visitors in late April and the Tai'an Sun Department. Before the May 1, the opening part of the two phase of the two projects, the happy world of Tai'an is also upgrading and upgrading, hellip.amp; hellip in the strong forest, Ji'nan how to grasp the unique competitive advantage? This, the reporter conducted a survey.
[competitive status]
[aimed at Ji'nan]
three major theme parks, Ji'nan tourists account for about 30%
in recent years, the number of visitors to the theme park of Ji'nan is rising year by year, and the large theme park is becoming more and more popular with Ji'nan tourists. Gao Wei, general manager of Shandong Shenzhou travel agency, said.
Yang Xiyuan, a tourist worker of Jiahua, said that the number of visitors to the surrounding theme park in Ji'nan can account for three or four, 70% of which are aimed at Tai'an, giving birth to one day tour of the happy world and one day tour of the sun tribe.
at present, whether it is a team or a loose guest, Ji'nan tourists are steadily occupying 3 percent, 3 in Tai'an, and the rest of the rest of the city. Yuan Fengquan, director of Tai'an Sun Tribe, said. Mr. Zhu, the responsible person in charge of the marketing department of Tai'an, also said that in the past 5 years, Ji'nan has accounted for about 30% of the total number of tourists. This proportion is increasing every year, and the team tour in Ji'nan is the main trend, and the self driving tour is gradually becoming a trend.
the dream kingdom of the spring city is close to the completion of the dream kingdom. Its staff said the park has a tour train road, and the old train station in Ji'nan has been reduced proportionately to attract tourists from Ji'nan.
each has advantages and competitiveness. It holds a few theme parks around Ji'nan tourists' heart and Ji'nan, which has a high popularity among Ji'nan tourists, has a stable tourist market, distinctive features and strong competitiveness, which has brought pressure to the local theme park of Ji'nan.
in order to attract the number of tourists in Ji'nan, Tai'an's special fun world is second to none in several major theme parks. Our biggest competitive advantage is that the Shenzhen Huaqiang group, which belongs to Fang, has independent R & D team and independent intellectual property rights. It has unparalleled advantages in industrial creation and characteristic product design. Mr. Zhu said.
Yuan Fengquan said that the sun tribe will aim at the cultural industry education base and create a unique ancient cultural theme park in China.
our theme is to build the most advanced and highest technology amusement theme park in the world. The staff of the dream kingdom of orlog said that most of the equipment in the garden were imported from Germany, the United States and Italy, and the 8 large roller coaster, including only 3 in the world and the unique blue fire in Asia, could be compared to the Disney park.
a number of large projects have been set up in June to open
in spring 2012. When reporters came to Ji'nan's dream starry theme park in the southwestern so mu mountain, where the project was located, it was still a flat soil, a large excavator and a push. The earth machine is working. In March 19, 2014, the reporter came to this place, see the white wall black top of the theme park gate, the center rose castle, the ball screen cinema and many other large projects have been sealed, the restaurant, fountain pool and other small supporting projects have begun to take shape, some workers are busy working, the trees planted in the landscape are also green.
Mr. Zhang, the director of the Dream Star project, said that the Dream Star project began to operate from June 2011. The plan was changed several times. The new plan was set up in 2013. The star space is the main line of the culture, except for some outdoor projects and regular projects, such as the roller coaster, the big swing arm and so on, the indoor project base This is the star space universe culture, such as the star sky roller coaster, the star sky ball screen film and so on, and so on. After the interior and exterior decoration finished, the equipment is located and debugged for about 1 months. The 9 major projects and more than 30 small projects of the first phase project are expected to be opened in June.
according to the introduction, the construction of the Dream Star project mainly includes the rose castle, the beautiful planet, the fury of the Fengshen, the universe exploration, the dream starry sky, the eve of the star wars, the sixth types of contact (Magic theater), the space shuttle, the Ancient Observatory, the observatory, the spaceship restaurant, the large parking lot and other supporting services.
[feature display]
can watch American real time celestial image domestic only
"now the light pollution is very serious. After the project is built, it will pass the large dome, 360 degrees of rotation of the three layer Observatory, and so on, let the tourists experience the pleasure of watching the splendid starry sky, and reside in the music and convey the stars to the children. Science of science. " Song Xichun, deputy general manager of the Pingyin county tourism development and construction headquarters, said that the theme park will have the function of the planetarium and shuttle through the network to show the real time sky at night in the dome, and the visitors can also use large astronomical telescopes to observe the stars. "This design is the only one in the domestic theme park." Song Xichun said that the two phase of the project will also build the "sky pole" movie theater at the top of Weizi mountain, showing the star universe and other contents in the 48 phase.
, in addition, the "Fengshen wrath" project uses 4D technology to reflect the shock and destruction of the tornado on the earth. The indoor roller coaster has the visual experience of the shuttle space through the sound and photoelectric effect of the environment.
it is predicted that after the completion of the Dream Star project, the reception capacity can reach 35 thousand people, and it will receive 3 million people in 1 years. "Compared to Tai'an's paradise, Sun Tribe, the Dream Star theme park has a regional advantage for Ji'nan. It takes 40 minutes to reach Pingyin along the freeway." Song Xichun said that the project also built the tourism road of the 105 National Road and the west to the theme park, which shortened the time of Ji'nan to the Dream Star theme park to about 1 hours.
[expert statement]
should be fine, special,
theme park is not the traditional sense of the scenic area, should belong to the category of urban leisure and entertainment tourism. Wang Chenguang, a graduate student tutor of tourism marketing and tourism culture in Shandong University, believes that the rise of the major theme parks represents the trend of future market competition. The competition among the theme parks is fierce, which is beneficial to the development of Ji'nan's amusement industry. Appropriate, but rely on products, R & D, competition by characteristics, the overall level of the industry will be improved, and the new market order will gradually take shape. However, development inevitably brings pains, and the running in period between major projects, between cities and tourists is easy to cause problems.
Zhang Xiaoguo, chairman of the Ji'nan Guoxin international travel agency, calls for the government departments to strengthen macro coordination and scientific planning for the overall tourism industry. The theme parks should not be unsuitable for the large volume of body, and should attach importance to the interaction, experience, comfort of tourists, equality of service water, and the refinement and characteristics. Work to improve the attraction of its own.
"compared to the scenic spots with natural landscape cards, there is still a need to upgrade and upgrade the theme parks with high technology and sophisticated equipment." The Ji'nan Tourism Bureau said that "the three parties that can predict the trend of market and product development are indispensable, and the three parties in most of the domestic tourism industries are out of line." The source said that paying attention to situation prediction and improving independent research and development ability is also the key to keeping the theme park lasting vitality.