"an optional" Danish cheese Apple Bag (the picture is provided by the employees of the company).
Danish cheese apple bag made of maturing bread has always been a hot selling product. (pictured for sweetheart employees)
sweetie employee exploded product
reporter's dark visit witnessing the expiration of bread recycling and reusing
the company spokesman wants the media "magnanimous" staff to kick off the maturing bread back to the black curtain and mix the ingredients.Quot; regenerate the.Quot,
"regenerated" process
sketch map The film made a detailed description of the processing of the Danish cheese apple bag. The producer first cut the recycled bread into small pieces and poured it into the white bread box of the storage box, adding the sauce mixed with ripe apple slices, butter, milk, cheese and toes. The bread crumps filled with the sauce were lined up with cheese slices and fresh cakes on the top and bottom, then wrapped in Danish dough, sprinkled with almond slices, baked for 45-50 minutes, and sold for cutting. "
Article / journalist He Daolan Intern Li Tianyan
" there are 5 products mixed with the return of the BAF, the factory reclaims the loaf in the shop, reprocessed the other materials, and again on the shelves as fresh bread. " Honey Cake's internal staff, Xiao Wen (pseudonym), kicked off the curtain of the company. He worked with the loaf of bread every day to help them "recombine" and "regenerate" into other hot selling products.
a reporter recently visited the sweet coach bus, and found that a large number of recovered bread was reunited by the workers and mixed up and then reused. Last night, a sweet guest spokesman told reporters: "no matter what is right or wrong, we hope the media will be generous and help us to rectify it."
employees kicked out:
maturity bread added into the ingredients "reborn"
"10 boxes full of bread returned by 15 stores every day, except about 3 cases can not be recycled, all the rest of the furnace to make new bread." Guangzhou city new sweetness Food Co., Ltd. staff Xiaowen revealed that the general shelf life of the general bread is two or three days, the morning on the day of maturity, bread is transported back to the Xingang East Road Haizhu science and technology building production workshop, waiting for the departure.
pictures of Xiaowen showed that the bread on the stainless steel operating platform was stacked up like hills. In one of the photos, the workers were unpacking the bags. The Honey Cake logo on the brown bottom was very clear. "A total of 5 products, Danish cheese apple bag, blueberry cheese bread, milk cheese cheese, Kaiser grand and French sandwich." Xiao Wen said.
reporter saw the two day order list of new sweetism Food Co., Ltd. in March 14th and 15th, and the bread went to the 15 sweetheart branch and went to the high grade ice cream Parker store, which was operating in the good square and so on. "The Danish apple bag and the Danish blueberry cheese bread are sold for more than 10 yuan after the barkshake." Xiao Wen said.
Sales:
regenerative grade "hot pin" "product" "must be selected"
two days, regenerative grade of "hot sales" and "must choose", blueberry cheese bread won the order king of the sweetheart. Xiaowen said that the sweet guest had rebuilt the bread that had expired for 3 years. Xiaowen's colleague, ah Dong, said that "renewable bread" is an open secret in the factory. "The company has not yet received complaints about food poisoning caused by bread. Perhaps the recycled products do not necessarily deteriorate. " Xiao Wen said.
reasons for return:
maintain high price and no sales promotion?
Xiaowen said that the sweetheart take the high-end route, the location is mostly the white-collar gathering area, the decoration is exquisite, the cheapest bread also needs 6 yuan. "Other bakeries will start cutting prices at some time in the evening. In order to maintain the high-end image in the white-collar mind, sweetheart will never promote sales. An average of 10 yuan a loaf of bread will be hard to sell without price cuts.
Xiao Wen said that for more than half a year to serve the sweetheart, he was "doing black heart work" every day.
reporter also interviewed 3 local bakeries, such as the maxim cake, the bread new language, the Donghai hall, and so on. No matter how many, the unmarketable bread was scrapped.
people wearing sweet hearts uniform are processing the maturing bread.
reporter
"regenerated bread"
taste mixed without odor
in the sweet inn hall, the reporter saw the breads made in Xiaowen and ardong. They can hardly distinguish the freshness by the appearance, but the price is not lost to the other bread. The cheapest Danish cheese apple bag and blueberry cheese bag are 7 yuan each, and the Kaiser is asking for 12 yuan. The reporter bought a Danish cheese apple bag, and the longitudinal section was like a mottled loaf puzzle. The bread felt mixed, a soft mouthful, and the smell of sour smell. Xiaowen jokingly said, "buying a bag is like eating all the sweethearts' package."
reporter visited the
3 worker
to cut the unmarketable items and use
the bread making workshop in the 420 and 421 rooms of the Haizhu science and technology building, separated from the office. Xiaowen revealed that every three or four p.m., the workers began to recycle the recycled bread.
4 7 at three thirty p.m., the reporter successfully entered the 421 room bread shop, more than 20 uniformed workers coexisted with dozens of square meters of space, making bread on a neat food table. On the inside of the workshop, 3 workers were surrounded by a stainless steel table with a knife to cut different kinds of recycled bread piece by piece. A white plastic box on the ground had been filled with bread crumps and covered with plastic film, not as a shelf for garbage.
for journalists and workers, the workers in the workshop are constantly looking at it, and then the relevant responsible person comes forward to ask reporters' identity. This newspaper photographer still keeps the video of the next worker's hand stirring of old bread after cutting. According to the unannounced visits, the scene of the sweet bus bus basically coincides with the candid photos provided by the reporter.
interview with the sweetheart
shop assistant: make feed for animals to eat
producer: do not dare to eat
3 at 21:30 on the 15 day of the pig, the sweetheart shop assistant of the sweet heart guest electronics building is busy with the unsold bread one by one. The reporter inquired about how to handle the bread after the shelves. The clerk responded, "all those expired are returned to the factory, and then they are fed to animals."
before, the reporter had contacted the director of Chen Guoqun, the Guangzhou new sweetism Food Co., Ltd., who insisted that the bread was completely abandoned after the shelf fell due, and it would not be possible to smash his own brand. "We all dare not take it to the pig." She said.
boss:
hang up the phone and do not respond to
before and after the secret visit, the factory has different attitudes. Previously, Chen Guoqun said several pictures could not be proved to be home products, and she also said there was insufficient evidence for the work clothes, the bread boxes and the bags on the operating table with the signature of the sweetheart. Yesterday, the reporter wanted to visit the interview to verify, Chen Guoqun said that the meeting is in, and the boss of the sweet guest company Jiang Tai bin is a Guangzhou Daily reporter, just say "you look for others", immediately hang up the phone.
spokesman:
hope the media helps to rectify
4 at 18:40 on 11 July, Miss Dong, manager of the sweetheart customer administration department, as a spokesman, finds reporters. She first declared that "it is impossible for a sweetheart to have such a thing", and then added, "we will investigate cautiously, and we will have results in about two or three days". When the reporter said that he had entered the production workshop, the manager first responded, "when did you go in," and then said, "I hope you don't have a draft." "Whether we are right or wrong, I hope the media will be magnanimous and help us rectify it. After all, it's not a fatal thing," he said.
interview notes:
28 day grinding
1 news release
received from the newspaper that the final manuscript was written, and the whole report was written for nearly a month. In order to ensure the authenticity of every detail, the newspaper has shelved the manuscript four times, and reporters have verified the verification from many angles.
3 13, the newspaper received information. The newspaper reader showed more than 20 photographs, and the "regenerative bread" production procedure was clear at a glance.
in order to prevent fraud, reporters do not forget to confirm the identity information of the applicant. In contrast to his own ID card, payroll and factory notice, the personal information was confirmed, and the day of the interview was also visible. The newspaper was working in the sweet bus.
in addition, the reporter also managed to find other staff between the sweethearts' van and cross confirmed the part of the report, and gained more details of the production and sales of the furnace.
4 at the beginning of the month, the reporter through the disguise, twice into the sweet heart bus (second was found and interrogation), the scene witnessed the return of unsalable bread to the workshop, the process of reuse, while retaining part of the video materials, to grasp the firsthand facts. The news, which aims to make consumers understand clearly, finally comes out of the street.
(clues: Xiaowen)