Zhu Shijian this time, each Chu orange will be attached to the body of a unique identity two-dimensional code for the origin of the orange. After the consumer uses the handset to scan the code, it can check the information of the product unit of the orange, the place of origin, the person in charge, the time of picking, the logistics and so on, and can link to the online store.
10 on 10 may, after the rain, the temperature of the Ailao Mountain Area in galsa town is only a dozen degrees. But Zhu Shijian, who was in a good spirit, wore short sleeved vest and walked slowly to his orange house under the help of a man. He told reporters that electronic commerce is a sales model based on credit. It is more necessary for the products to win the market with quality and quality to create profits.
in the deep mountains of the town of Kalong town in Xinping County, Yuxi, Yunnan, 6000 acres of terraced fields of red soil are covered with verdant trees. Less than 1 months later, these Chu orange will come from the branch through the line through the line to the consumers in the hands of consumers, and then opened by the 88 year old Zhu Shijian in the "2 edition" of the agricultural business journey.
three years ago, the original life network brought Chu orange from Yunnan into the Beijing market. The original chairman of the chairman of Yunnan Hongta group, Zhu Shijian's pioneering experience endowed the orange with inspirational connotation, and made the previous sale of the Chu. The orange is red on the Internet. But for Zhu Shijian, who has been planting orange for 13 years, what is bothering him now is the false orange in the market.
according to a reporter, as the 2015 Chu orange has not been listed unlisted, from the previous situation, there is a real Chu orange on the market. There are 6 or 7 other oranges under the guise of Chu orange, and sometimes even a box of Chu orange has real fake and mixed sale. As a matter of fact, the agricultural products such as Chu orange, Xinjiang Akesu pear and so on, which have geographical or celebrity effects, are faced with this chaos. This time, Chu orange's anti-counterfeiting caught the ride of big data.
Zhu Shijian chose to work exclusively with Tmall. In addition to opening a Tmall fruit flagship shop on the top of the fruit flagship store on Tmall, it will also hand in a unique identity code for each Chu orange, which is used to trace the origin of oranges. After the consumer uses the handset to scan the code, it can check the information of the product unit of the orange, the place of origin, the person in charge, the time of picking, the logistics and so on, and can link to the online store.
Alibaba code director Zhang Kuo said to the "First Financial Daily" reporter that the scavenging people of each Chu orange, the number of sweeping times and other large data can be synchronized to Ali backstage, and Zhu Shijian can also be seen on the company's electronic screen. If the counterfeiters tear the two-dimensional code from the orange to their oranges and buy them on their own oranges, first he will get the same number of real two dimensional codes, and the anomaly of the location of the scavenging code will be tracked in time to expose the false Chu orange. "This is an example of the" sky star project "to change the traditional agricultural product sales channels and traditional brand marketing methods. Zhang Kuo said.
at present, the star project, which has been traced back to all kinds of commodities such as agricultural products and daily brands, has been applied to many fields. For example, this type of two-dimensional code was printed on the back of the bottle cap of the original collaborator in the Hengda ice spring; and after the Israeli visual code company, Ali upgraded the two-dimensional code, like a Faliero chocolate box, which was no longer black two-dimensional code, but a more beautiful color pattern.
at present, Chu orange (Yun Guan orange) has already opened the same price pre-sale with Tmall and original life online. According to Tmall meow fresh life statistics, Chu orange in the line within 6 hours, has been pre-sale of 260 thousand jin. In contrast, the original life network of Chu orange belongs to the purchase model, and then resale to the consumer, the actual role of an online dealer; and the sky cat belongs to the platform, Zhu Shijian in the flagship shop of the sky cat is direct, so that he can grasp the feedback of consumers.
Zhu Shijian's son, son Zhu Yibin, told the first financial daily newspaper that in 2014, the online sales ratio of Chu orange was probably 10%~20%, and the e-commerce model reduced the intermediate link of the offline dealers, and the self operated model of the cat store made him try to collect the big data from consumers, and the proportion of online sales has grown. It's a trend.
after selling oranges for 13 years, Zhu Shijian launched the new product "red heart green pomelo" this year. After nine months of investigation, he and his son were introduced from Vietnam. He and his son, after fully collecting consumer opinion, worked with the farmers of Vietnam origin, and gradually improved the quality and taste of pomelo fruit in the production and management of the origin, so that the fruit eventually became a pomelo conforming to the "Chu's standard".
in a good environment where fresh electricity is booming at the moment, Zhu Yibin has also seen this business opportunity for 30 years in the outside world, planning to cultivate other fruit varieties outside oranges and try to standardize the production of agricultural products. But his step was very cautious. Before choosing Vietnam's red heart green pomelo, he visited the fruit growing industry in many Southeast Asian countries. The choice of Vietnam is also due to its close proximity to Yunnan's old home, so that quality and management can be better protected.