Chu Tian times
< br / > wine fragrance is not afraid of the alley, good fish balls do not worry shop small . In the alley of the global market in zalin Town, Ezhou, there is a professional shop selling fish balls. Although the storefront is small, orders are coming from home and abroad. He also applied for the registered trademark of his own fish balls. Relying on the good skills of making fish balls, over half a hundred of those who built up their own homes should have built a villa. Today, the old man gives his son the family business, and his son wants to rely on fish balls to make a farm house happy. business bankruptcy, 58 years old white hands start
in May 1998, Fang Yingan, Chen Hai village, Zlin Town, Ezhou, suffered a midlife crisis. He went bankrupt in the town. This year, Fang Ying was 58 years old, and his long grandson was born. Faced with the livelihood of a family of five, he chose to start his own business.
which project has less investment and quick return? We should take a long time. At that time, there was an old custom in zerlin Town, that is, whether the fifth dishes must be fish balls, the main family fired firecrackers and toast, and the fish balls became the most special dishes on the banquet. However, only two shops supply raw materials for this dish. "When I open a restaurant, white sauce fish balls are signboards, and many city people drive to eat." Fang Yingan introduced it. In October of the same year, he sold fish balls for many years when his boss went back to business.
because of insufficient fund, he chose the operation room in the residential building area 500 meters away from the market. In order to save the cost, in addition to the purchase of raw materials and purchase of simple family, the whole operation is built with waste wood and cloth curtain, and the ability to keep out the cold is extremely poor. "In the late autumn and winter, the grimness of the cold and the hands of fish sauce are simply not encouraging." Fang Yingan said.
however, the most worrying thing for him is that he can't get a good stall. The fish balls are carefully sold now, so Fang Ying an has to pick up hundreds of pounds of fish slurry and coal stoves to occupy the market place every day. Hard work lasted 6 years.
the big villa
in the little fish ball, thanks to the delicious taste of the fish balls and the elastic taste, Fang Ying's business is booming. In addition to the fragmented supply of the market, he also provided food raw materials to several hotels in the town. In 2004, he rented a shop license in the market, and finally bid farewell to the peddler mode, and his son and daughter-in-law were also around to help.
however, not long after good days, orders for restaurants were cancelled. Once asked, the owner of the restaurant asked the chef to develop the formula of Fangjia fish ball and pioneer the customized business of fish balls. The diners from the hotel pack the customized fish balls several times higher than the market price, and the money falls into the pocket of the hotel owner.
Fang Ying an, aware of this, was inspired to improve the quality of fish balls and to launch different grades of customized fish balls for customers' needs. Since the price is better than the hotel and the taste is better, Fangjia secret fish balls quickly spread out of Zilin town. From the mouth of the neighbourhood, we know that friends and relatives often ask them to order fish balls. Some overseas Chinese are also ordering relatives and friends to order. "My son is studying in the United States. Every Spring Festival he brings a few jins of fish balls to his family." Wang Diedie, the villager, said.
relying on the fish ball business, Fangfang has built three small villas, and bought real estate and shops in the town.
improved technology, apply for registered trademark
Fang Ying's fish ball business is bigger and bigger, he and his son and daughter-in-law are not busy at all. In addition, he tried to innovate the craft. "If we want to be bigger and stronger, we must increase production efficiency and double production." He said.
based on the nature of the fish and the principle of the winch, he developed the winch machine spontaneously; in order to make the fish pulp more fully combined with the air, he tried many experiments to find the suitable wood pile made of wood. These innovations of the old people are like gild the lily in the eyes of others. "Fish balls are traditional handcraft, machines can not make artificial quality and taste at all." Even the son and the daughter-in-law once thought this way.
although no artificial machine has been found, the old man still does not give up. In order to make Fangjia fish balls play a greater reputation, Fang should run around and name the fish balls and apply for a registered trademark. At the end of 2010, Fangjia fish ball named "rural fish margin" was registered successfully. The name is so, Fang Ying said frankly: "fish balls come from the countryside, and hope it will be like the military theory of Chairman Mao, and take the road of rural encircling the city."
as the years went on, Fang Ying's son and daughter-in-law inherited the fish ball business. Industrious and simple husband and wife hope that through efforts, Fangjia fish balls as the main brand, to create leisure food and tourism as one of the farmhouse music.