2 month 9, in the warehouse of Liu Conghai's factory, a large number of adult diapers wait for delivery. Reporter Guo Yao took
the whole day of adults wearing paper diapers, what would it be? Many people don't think that adult diapers have no market prospects, but they call themselves.Quot;.Quot of.Quot; Liu Conghai does not think that he is starting a business in Ji'nan, a wave Seventy percent off. Today, Liu Conghai's full net sales of adult diapers are the first. Last year, 160 million yuan was sold. There was a small factory on the South Bank of the Yellow River in Ji'nan, and the new year at the beginning of the new year. He had a new plan to find a piece of land around Ji'nan, to expand production scale, not to go to other field workers, thus lengthening the industrial chain.
.Quot all day long to do business; the slags.Quot;
adult diapers, the incontinence, the perennial bedridden people are all in use, such a small demand, was caught by Liu Conghai and sold on the Internet.
.quot; net sales, not only college students can play. .quot; Liu Conghai, who was born in rural Juye, Heze, in 1982, called himself.Quot; he learned the slag.Quot; he said he was not good at learning when he was a child. He was so old in class that he wanted to do business in his mind. He was 16 years old and his peers graduated from junior high school.
his father saw that the child was not a material for school, and led him to do business and cotton. .quot; the worst, I 20 days to earn 1 million yuan, equivalent to an annual income of migrant workers. .quot, Liu Conghai said, but it didn't last long, and as more and more people joined the business, the profit margin became less and less.
, when the cotton textile industry in Ji'nan entered the big landslide stage, the economic structure was adjusted, Liu Conghai should also adjust to Ji'nan:.Quot; to my brother-in-law to dry logistics, run Zhejiang special line, learn nothing, dry for a few months. .quot;
after the resignation of Liu Conghai rented a warehouse to help people to deliver goods, in many warehouse goods, adult diapers have the lowest value, but the fastest delivery, the average half a month turnover of cosmetics, diaper takes only one or two days. .quot; business opportunities are always found inadvertently. .quot, Liu Conghai said, if you don't touch this piece, you will never know that adult diapers will have such a large market demand.
mouth to borrow money
to 80 year old grandmother. At present, nursing homes, hospitals and families need adult diapers. However, Liu Conghai analysis found that the highest profit rate is not the delivery, but production, the profit rate is up to 50% and a box of goods (120 pieces), only to earn two or three yuan. In
2013, Liu Conghai rented a 4000 square meter workshop on the edge of the Yellow River dam in Ji'nan to prepare diapers. Everything is ready, money is spent, and no money can be bought, so we can not produce it.
then he returned home, looking for a 180 thousand yuan loan from the Rural Credit Union, and a car accident on his way back:.Quot; fortunately, the two people that hit it were all right, only to lose 30 thousand yuan. .quot; Liu Conghai think are scared, if at the time of the accident may be more powerful, not today.
this is a bad day. When the 150 thousand yuan loan was purchased to buy raw materials, he was cheated again. Liu Conghai returned home again, looking for his uncle to borrow 100 thousand yuan,.Quot; we are poor in Heze, girls marry, colorful gifts are more, just when her cousin just got engaged, received about 100000 yuan of money, and I borrowed.Quot.
is not easy to produce, the product market is a problem, or lack of money, he returned home, looking for 80 year old grandmother borrowed 20 thousand yuan, this is she saved the life of the pension money.
no way to walk away to try.Quot; net pin.Quot;
now, every talk about the consumption upgrade, people will think of overcapacity, the supply side reform Liu Conghai has been plagued by overcapacity:.Quot; my equipment, seventy thousand or eighty thousand pieces of production capacity, can only ship more than 10 thousand tablets, how big waste!.quot;
road ahead Where Liu Conghai could not find a way out, he was very depressed. Later, he found online shopping more and more popular:.Quot; anyway, no way to go, try on the Internet to sell it, at the beginning what do not understand, do not know how to sell, and Xuzhou a network business cooperation, selling my products. .quot;
slowly to find out the road, Liu Conghai wanted to do it himself, so in Taobao opened a shop, low drainage, open the market, the result of a day sold more than 10 million yuan, sales rushed to this category of the first place. This may be the advantage of the manufacturer in making the electricity supplier, which can bring the price to the lowest level, and the dealer will not be able to do so.
, however, the illegal operation was also temporarily blocked by the store, and Liu Conghai realized that the era of grass hero has passed and requires professional team operation. In July 2014, he rented a house of three rooms and one hall in the area, looking for professional staff to do online shop. Sales rose every day. By 2015, the sales of a store could reach forty thousand or fifty thousand yuan and seventy thousand or eighty thousand yuan. It was a number of stores, and the sales of the whole year exceeded 48 million yuan.
long industry chain.Quot; new luxury.Quot;
2016, Liu Conghai in Tmall, Jingdong opened some stores, so he was surprised that the Taobao store sales did not decline, this year, his net sales reached 80 million yuan in 2017, and exceeded 1.6 billion, in this small category of adult diapers The whole net sales number is first.
.quot; unfortunately, such a large amount of sales, actually produced in Ji'nan, less than half. .quot, Liu Conghai said, the Ji'nan factory area can not expand the capacity, he can only find the South factory workers, the production field profits, is made in the field now, he has a new plan, thirty or forty acres of land around Ji'nan, the construction of their own factories, and then two or three sets of production lines, this year production and sales again double, no problem.
, Liu Conghai put his eyes on the surrounding city of Ji'nan, because Ji'nan needs to develop medical health industry and build an international medical science center. There is a huge market demand. Adult diapers can serve the health industry for medical care.
according to the introduction, although the national paper diaper production base is in the south, but most of the raw materials are.Quot; Shandong made.Quot; for example, the key water absorbent material, Dongying has a large number of enterprise production.
analysts believe that, in the past,.Quot was said in the past; the Shandong economy was a bit heavy.Quot; that is, the traditional industry, the heavy and chemical industry accounted for the high ratio, the raw materials of the production were shipped to the south, and the production of daily necessities was sold to the north, and the highest added value was made by the southern enterprises if they could integrate these raw materials. The deep processing of consumer goods in Shandong will undoubtedly lengthen the industrial chain and increase the added value.