IT male master's degree 100 thousand annual salary job sales bra sales 40 million
a pair of black frame glasses, plus a black shoulder bag, a casual clothes, 30 year old Liu Yuanhao attending a variety of occasions, and so far is still a typical IT dress. 4 years ago, he was an expatriate from a famous communications technology company in Wuhan. Now, as the general manager of Wuhan love life network company, he founded her brand of lingerie.
yesterday, Liu Yuanhao told reporters that, in the past year, he had sold 300 thousand pieces of bra, and he said proudly, "the online selling bra should be the first." However, he was not satisfied with the result: "some counterfeit products have hit my market, and sales volume has increased little last year, a total of only about 40000000 yuan."
University earplugs "start home"
it does not spend a penny in the home
in the Jiangxia District photoelectric Valley technology incubator long Tsui Technology Park.
Liu Yuanhao came from an ordinary rural family in Huangshi and had 4 sisters. It was admitted to Wuhan University of Science and Technology in 2002. The poor family always pondered that he could earn some money and lighten the burden on his family. In 2005, he took advantage of his lax school and roommate in Hanzheng Street. In a shop, he found a noise proof earplug. He saw the strong demand for college students' collective life, together with his roommates for 500 dollars, and sold them at a price of 4 yuan in the school garden at a price of around 1 yuan. On the roadside a table, Liu Yuanhao wrote a poster advertisement, "give you a quiet study and leisure space", less than a day, earplugs are sold out.
soon Liu Yuanhao found that standing alone on the campus had neither time nor energy to sell. He chose 6 points at the periphery of the University, put the goods in the store with 2 and 5 prices, and sold it by a small store. Only two or three receipts were run every month, and a few hundred dollars a month had come out. After graduating from
, he took the master's degree in communication specialty of Wuhan post and Telecommunications Research Institute and continued this part-time job. One day, he found competitors in the sale shop, others gave the store at a lower selling price. At that time, business websites had risen. In order to compete, he gaze at the Internet and wants to sell it to the outside world through the Internet.
IT industry 100 thousand year salary
a roommate, a roommate who sells bra
Liu Yuanhao, has done a web site. By his advice, Liu Yuanhao himself studied for a month, bought a domain name, developed a website sales system, and transferred to the Internet to sell earplugs.
that's what he does in the daytime and in the evenings. During his graduate study, his dorm was filled with earplugs and had a monthly income of three thousand or four thousand dollars a month. By 2008, he graduated from graduate school. He did not spend a penny at home and 30 thousand yuan on his account.
Master's first formal job is to do technical support in a communications technology company. In the first year, Liu Yuanhao was sent to Uganda in Africa to do the project. He asked his girlfriend to take over the online store and regularly report to him on the sale situation. Liu Yuanhao was "remote control" to purchase his girlfriend.
after marriage with a child, Liu Yuanhao did not want to stay out for a long time. At this time, he used earplugs, eye mask and bamboo charcoal package to match a product "tourism Sanbao" online hot sale. In 2009, he made up his mind to quit 100 thousand of the annual salary and returned to the Han Dynasty.
however, as some manufacturers begin to get involved in online direct selling, Liu Yuanhao's agency products lose their price advantage. The situation forced him to make a choice again. At that time, TV shopping was popular, but selling the same products online was cheaper. After repeated attempts, he selected women's underwear as a substitute product, with standard size, stable customers and low return rate. After
lasted for half a year, the price war was reproduced online. Several setbacks led Liu Yuanhao to feel that he could not take the old road of agency and set up his own brand, otherwise he could only become a victim of price war.
create its own brand
women's underwear connoisseur
in May 2010, he registered the female underwear brand "dream banana", please professional design studio, develop various styles of underwear.
he became an expert: "I went shopping with his wife, and she went to buy clothes. I went to look at the underwear. I don't know about bra, from breasted, lace to shoulder strap. Whatever a bra is, I can feel it in my hand and touch the material. "
Liu Yuanhao purchased raw materials in Zhejiang and Guangzhou, and invited designers there to follow the market and design various styles. Subscribe to all kinds of underwear magazines, look at all kinds of styles, learn to grasp the trend of underwear. Every time the style was decided by his clapper, he was ordered to produce in some factories in Guangzhou, and then the product was concentrated in Wuhan. He used his management process to organize distribution throughout the country. In the first year of
, Liu Yuanhao's turnover reached 3 million. In 2011, it reached 18 million yuan. In the following year, turnover doubled to about 30000000, and now the company has developed to more than 50 employees. He asked foreign models to take various underwear pictures, popularize the brand on the Internet, even asked the celebrity endorsement, customers all over the provinces and cities throughout the country, and also sold to Southeast Asia and other countries.
at present, Liu Yuanhao is declaring the Jiangxia District Science and Technology Bureau's venture support fund. Sell earplugs from University, start from a shop to create a brand today. Liu Yuanhao said: "when I graduated, the civil service examination was very hot. I never thought about it, I wanted to create a company of my own. With the economic trend, as long as I think about the next step, I have to rush to do it.