Seniors fell in love with smart phones and old machines, and they gave birth to mobile phone training courses for the elderly.
Beijing daily Author: Zhao Peng
"we want to know the lives of children, and nothing new can be understood." The thrifty citizen, Zhang's mother, can't throw a plastic bottle at home, and now uses iPhone 6 directly, which has been thrown in a drawer for more than two years.
the elderly abandon the "old machine", directly into the embrace of high-end mobile phones, so that the number of smart phones is rising. With the rising cost of raw materials and labor, the 100 million machines and old machines that were once popular were no longer "small profits but quick turnover". Lack of a complete profit chain relying on software profitability makes this segment market become a stagnant pool. Relevant data also show that this year, the number of domestic 100 yuan machine sales and the number of sales in both fell.
the old machine is not intelligent, the old man dislikes
"old machine" although the price is cheap, but is not favored by the elderly. "My classmates from primary school to high school now have WeChat group. They usually notice in groups, usually more convenient than calling and texting." Lao Zheng, a retired citizen for many years, said, "if I were to use my old button cell phone again, I would never do it."
low-end smart phone priced at several hundred yuan is often subjected to user tucking: memory is too small, CPU function is too weak, and applications are often inactive. Data from the third party Research Institute GFK showed that from December 2016 to May 2017, the sales of the domestic smartphone market were below 600 yuan and 600 to 1000 yuan, and the sales have declined for 6 months in a row.
at the moment, the elderly are becoming more and more familiar with all kinds of smart phones, and the derivatives of smart phones are also used more and more by the elderly. In the newly opened new stores, old people using a mobile phone to pay more cash than in Chaoyang Road; "Ma Xiansheng box" stores, Alipay payment does not worry uncle aunt. The reporter saw an aunt found mobile phone did not install Alipay APP, unhurried took out a small piece of paper, the above Gonggongzhengzheng wrote his account username and password Apple Store, age not remember this long list of usernames and passwords, son to help me write down, but when take out a The input is all right. " The aunt downloaded APP skillfully and paid it successfully.
mobile phone training class to teach intelligent machines to reach
How do these smart phones become "refined"? Elderly people want to change their smartphones, but they worry that they will not use them. How to add WeChat friends, how to install mobile applications, how to make appointment registration function... These smart phone knowledge now has special training.
in Changping Haozhuang homestead, Chaoyang Shi Buddhism East and other communities, some grassroots organizations such as the neighborhood committees or community party branches have long jumped out of the traditional work ideas, and have set up the training classes for the use of mobile phones for the elderly. Ms. Wu, who lives in Hepingli, is 66 years old in Hepingli. She has a lot of news APP and some videos and photos. "I'm going to make WeChat small video and a circle of friends, all of which are taught me by the old sisters who are walking in the earth world."
close teaching of family members and acquaintances has also created many elderly mobile phone users. For these elderly people, simply equipped domestic 100 yuan machines and geriatric machines are by no means their "dishes". Smart phones are the first choice. "
100 yuan machine is difficult to sell and difficult to profit
" now the domestic mobile phone consumption market has been upgraded, such as 100 yuan and the elderly machine, these low end machines are difficult to have a strong profit point support, has not been the main push of the high-end mobile phone manufacturers in China. " A mobile phone manufacturer's staff told reporters, "the main manufacturer's flagship mobile phone price is usually around 3000 yuan or more, one thousand or two thousand yuan is already in the middle and low grade." As for the less than 1000 yuan old machine, telling the truth is not in line with the trend that the domestic mobile phone market is developing at the middle and high end.
reporters came to several mobile phone sales outlets around the Yanfeng shopping mall, hoping to buy an old machine. "Now intelligent machines can adjust the size of the font, so that the old man can enlarge the font when he uses it. There are many choices about 1000 yuan." Xiao Li, a salesperson, said, "old fashioned brick buttons are not sold here."
at the moment of frequent price rises of equipment components and the rising of artificial wages, for manufacturers, it is difficult to realize thin profit and multi sale even if the sales volume is large, and the market may face losses once the market is not recognized. Some manufacturers simply cut down the R & D production of related products. The research report also validates this. Recent data from the first mobile phone industry of the third party research institutions in China show that from January this year, the number of mobile phones under the domestic line is reduced from 57 in January to 39 in May, and the number of mobile phones has also been reduced from 30 to 23.
for the elderly, the manufacturer is more willing to create a consumer inertia by making it more innovative and intelligent, so as to cultivate a large group of users, and let the elderly prefer to play with smart phones, which is the target of mobile phone manufacturers.