household visits to the elderly (video screenshot)
the elderly in the lecture (video screenshot)
according to the Shandong radio and television public channel "the people's livelihood" report, in recent days, in the Ji'nan City Hongjia building close to the early rise in the morning to exercise the body of the elderly It will often be found that several young people get up earlier than they do. These people take the brochure, as long as they see old people, they will go up enthusiastically.
the staff member said that a big uncle said that there was a book card and invitation letter in the company, and those who got it could take the invitation letter to get things.
lead card? Invitation letter? Uncle uncle's mouth is quite sweet. It turns out that these young people are a staff member called Ji'nan Yi Nuo health products company. This early morning is specially invited the elderly to participate in their company's book donation activities, the name of the book is "hydrogen revolution". After causing interest in the elderly, these staff will leave behind the names, addresses and contact information of the elderly. On the day before the meeting, they will also make home visits to their homes according to the information, so as to confirm whether they can participate in the activities on time.
what kind of book donation activities is this? In order to find out, reporters came to the meeting on the day of the event. At seven twenty in the morning, the donation activity was held on time. At this time, there were one hundred elderly people. Reporters also intend to enter the venue to see what happened, but were told not to allow mobile phones and other video equipment. Then, a teacher with many titles, Mr. Shen, explained the origin of the book "hydrogen revolution" and the knowledge of hydrogen involved in the book. At the end of the meeting, each elderly participant received a prize question and answer paper about the book besides the book. Is this really just a book donation activity? After the meeting, the staff visited home again for the elderly who received the book.
the reporter was surprised that the second home visits staff, in the name of a questionnaire, put the focus on the family situation of the elderly. And again invited to the elderly to participate in the second day meeting, or seven twenty, the staff said that the national dietitians from Shanghai to explain health knowledge, and do some experiments, so that the elderly can understand the effect of hydrogen to health.
after home visits to all the books receiving old people, the staff returned to the meeting and then integrated, analyzed and screened the family information of the elderly. Let the reporters do not understand that, if it is simply a gift book activity and health knowledge lectures, why should we painstakingly analyze the information of the elderly?
second days early, the meeting was held on time again. The conference is still a lecture on health knowledge about hydrogen. After the meeting, the staff conducted a more in-depth analysis of the information of the elderly participants. Including the number of elderly pensions, whether there are diseases, for the elderly who are in need, are good customers. At this point, the reporter finally realized that all previous meetings and home visits were laying the groundwork for the final sale. After analyzing the information of the elderly, the staff will sort out the old people and classify them. The desire to purchase and the ability to be a good customer is the focus of sales. On the other hand, there is no intention of customers. Unintentional customers will also be invited to participate in the sale of products, but only to act as green leaves and foil atmosphere.
what kind of product does the company sell? The third day meeting is held at the headquarters of the company. At the meeting, lecturers focused on the magical effects of negative hydrogen ions in medicine and some cases. For example, negative hydrogen ions have miraculous therapeutic effects on cancer, cardiovascular disease, diabetes and other diseases. The lecturer said that the company's capsule today can produce negative hydrogen ions in the human body, and remove the free radicals in the body so that these diseases can be thoroughly treated.
before going through the foreshadowing, the product named "today's water coral coral capsule" finally came to the stage from behind the scenes. The drills were actually staged before, and the sales meeting was brought to a climax in the rush to buy products.
the staff said that the price of the bottle is 580 yuan, and now there is a research subsidy program, a box of three bottles, a box of six boxes, a total of 10440 yuan. The staff said to an uncle, now six pieces of goods have already helped the big boy to take three pieces, urging the uncle to go to the bank to withdraw money.
the reporter recorded the whole process of Ji'nan Yi Ni company inviting the elderly to participate in the book donation activities and finally selling products. The staff told reporters that every visit, every home visit is complementary to each other, the purpose is to allow the elderly to identify and buy their products. The most important role of
home visits is to confirm the family status and purchasing power of the elderly participants. The key link of the conference is
and the desire for the elderly to really buy. Therefore, the packaging of the conference is very important. First of all, there must be a package for senior nutritionists. If the package is not in place, people simply do not want to listen, or they will not come. When the teacher packed up and said a few words, the old man would believe it. Besides the packaging of lecturers, the venue should be packed, especially the key to create a venue atmosphere.
a hunger marketing approach is adopted in sales. Many customers fail to buy products, creating a pressure for customers. In fact, these are the marketing methods of this company. As long as customers want to buy, how much is the product in the company? In this way, through the packaging of the hall, tall, lecturers tall, tall products, sales will naturally soar.
this is the magic effect of this capsule, which is called to treat a variety of diseases.
from the packaging of this product, it is noted that this product is imported from Japan, but it is only a common food, without any health food signs and drugs. Information such as the approval number of the product. The seventy-third article of the food safety law of People's Republic of China clearly stipulates that the contents of food advertisements should be true and legal, not contain false content, and may not involve the function of disease prevention and treatment. Food producers and managers are responsible for the authenticity and legality of food advertisements. Reporters interviewed to the health care products company Li said, at present, the health care products industry countries are integrating, relatively chaotic, many places may not be required to check. This is the case at the moment.
reporters again remind you that when buying health care products, you must keep your eyes clear, and beware of buying fake and illegal health products.