over the past two years, many international luxury brands continue to enter Ji'nan: May 2010 Gucci was opened in Ji'nan, its Asia Pacific Chief Executive It has been publicly stated that the turnover amounted to about one million and two hundred thousand yuan on the first day of opening. In November of this year, Prada and Burberry formally became neighbors with Gucci. On this account, the luxury market in Ji'nan began to bustle.
at the same time, as a typical "parasitic" industry, the number of luxury leather maintenance stores is also increasing at the same time. However, the reporter found that these stores have a large gap in the price, the highest difference even reached 200 yuan; at the same time, a luxury maintenance brand franchiser revealed to reporters that the price of 300 yuan package care business, its cost is only ten dollars, in addition, such industries in quality supervision and control also exist blank. Reporter Zhang Zhuoran
the doorsill is very low laundry repair shoes also to do maintenance
in the provincial capital Ji'nan, the number of international first and second line of luxury brands in the last two years in succession in the few also have ten, but not only Ji'nan, these are all over the country's luxury stores, most of the goods are not responsible for maintenance. With leather bags as an example, most brands of luxury goods stores abroad have only 1-6 months of warranty, maintenance usually takes three months. If the parts are to be set in the origin for more than half a year, in order to meet the maintenance needs of the luxury buyers, more and more luxury stores have entered the high grade business circle and community. Yesterday, reporters in the interview found that only in the vicinity of Yuan Yuan Street luxury maintenance stores there are three. "When the mall opens, we come in. Sometimes we can get four or five bags a day." During the interview, the five floor of Hang Lung Plaza, a luxury maintenance shop, told reporters. And on the ground floor of the mall, a laundry that started with clothes cleaning services also used luxury cleaning as a sign for NASH. In the interview, the reporter has learned through some of the luxury stores that have already begun to join, and many of the brand chain stores that used to wear shoes and laundry have also done the business of luxury goods. "Our brand was available in 2003, but the luxury care business was launched in 2010." Yesterday, a manager of the brand licensing department in Ji'nan who had a reputation for shoeshine service told reporters. In an international leather chain nursing shop, a shop assistant told reporters that the laundry that he had worked on now started the luxury care business.
more than 300
more than 300
yesterday, the reporter held an international second line brand bag to the "professional" luxury leather goods maintenance shop. The price of the three stores for cleaning costs was 260 yuan, 280 yuan and 460 yuan respectively. It is understood that at present, the price department does not divide the price standards of the luxury goods and care industry, and there is no compulsory implementation in some areas. This makes the difference in pricing different luxury goods and care stores.
according to industry sources, the profit rate of luxury care industry has reached 70% - 80%. In the industry, the famous L.amp, amp, C leather workshop chief told the media that "the gross profit of professional luxury leather care is as high as 90% - 95%." "These big brand packages are all very delicate, and all the cleaning and cleaning products we use are imported." A maintenance shop assistant said. However, when the reporter asked to join the authorization Department of a luxury maintenance chain, based in Beijing, a person in charge told reporters that "the products we use are both domestic and their own brands." When a reporter said another brand name manager said they had hundreds of maintenance and washing products, and produced from European countries such as France, Germany, and other European countries, the person in charge laughed at the phone. "So to say to you, now in the outside of the shoe material cost only 0.35 yuan, fur coat 5 cents, the price of 300 yuan to wash a small bag cost at most not more than a dozen yuan."
how to regulate the quality of the missing quality is difficult to find
although luxury stores have claimed their maintenance technology is very professional, but the state has published more than 700 national professional standards, and did not find the corresponding restrictions. Wang Zhiyuan, deputy director of the legal aid center of the Shandong Consumer Association, also told reporters that "there is no professional technical specification for the maintenance of luxury goods and leather goods at home, but also the lack of corresponding fees." In the
interview, although several chain companies authorized the franchisees to express to reporters that at the beginning of the shop, there were at least 3 personnel to be provided to the headquarters for training, but the final certification standards were mostly recognized within the enterprise. The industry told reporters that most of the domestic enterprises engaged in luxury care are developed from the traditional leather care industry, and the professional companies engaged in the training of luxury goods and leather care are rare.
for this reason, even the high-end consumer groups can not help worrying about the fate of the bag that they send to the conservation shop. In the survey, the reporter also found that, in addition to the price charges in the provinces of the provincial capital, there are few responsibilities or commitments to be placed in a clear position.
you must see whether the shop has a business license and a tax registration certificate before it is sent to the laundry. It is also important whether the store is authorized by profession. Wang Zhiyuan told reporters that after clearing the above two points, we should also ask the two sides' responsibilities before maintenance, keep good invoices and consumption vouchers. "If there are quality problems, you can go to the Shandong leather quality testing center for responsibility identification."