Ji'nan membership card use rules, multi coupons become the bottomless pit of consumption

time:11-07-29 forum:Ji'nan Information Network Digest
  Reprinting the coupons in the http://www.dzwww.com/shandong/jinanxinwen/201107/t20110728_6498690.htm

purse and deciding today's consumption route is a lesson that many consumers will have to do before they go out to eat. But "looks beautiful" coupons and membership consumption cards have made many consumers run into the wall at checkout.

reporter Zhang Zhuoran

a reporter found that many restaurants in Ji'nan will send a certain amount of vouchers to consumers after closing the bill, especially some chain stores. But not long ago, Mr. Liu was suffocated by these petty favors.

Mr. Liu told reporters that when he checked out with a voucher, the waiter told him that the use of the coupon was different from the other, and that Mr. Liu's meal was not available at this time. The reporter saw Mr. Liu's voucher and found that there were 4 instructions on the back light. "This restaurant has two shops in Ji'nan. After I have looked closely, I know that every store and every time period can even use different cash." Mr. Liu said that most of the time when using vouchers to see the deadline, for such a red tape voucher, Mr. Liu did not know what the business intention was.

apart from many pitfalls of vouchers, some prepaid membership cards have forced many consumers to become loyal consumers. Ms. Qu said she went to a restaurant to eat, and the waiter told her that a restaurant membership card could enjoy 12% off discount for all dishes. Ms. Qu thought that consumption should be 200 yuan anyway. I didn't expect that the membership card became a gold card since I paid 200 yuan. "After the first consumption, the balance of the card after 39 yuan, I think the next time to eat to go out on the line, I did not think of the second time to eat, a total of 50 yuan after the order of dishes, I think another 11 yuan just finished. But the waiter said that the recharge only received an integer, and the minimum 200 yuan. Ms. Qu told reporters that she became the loyal consumer of this restaurant because of this card.

in life, many consumers have similar experiences with Mr. Liu and Ms. Qu. In the Internet related forum, about how to spend the membership card everywhere, there is a net friend to say that to enjoy the business concessional concessions and the machine, in the end to find it is their own money to buy the benefits.

in the face of the merchant's overlord clause, Liu Hongyi, a famous brand marketing expert in Ji'nan, told reporters that as the state related departments have no special laws and regulations on membership system and voucher consumption, the cost of consumer rights maintenance is higher and the difficulty is relatively large, so consumers are told to run members. When using cards or vouchers, attention should be paid to the use of instructions, so as to avoid "preferential" unfortunately become the bottomless pit of consumption.

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