Re: Ji'nan Creative Industry Park: it looks beautiful, but most of its business is difficult.
how to develop
[business statement]
park operations rely on a single hire model and peripheral interaction to improve
interview with reporters found that most of the cultural and creative industries in Ji'nan rely mainly on the traditional mode of hiring. The source is single.
"I hope the park does not only take charge of the rent, but gives a little more support and guidance to the occupancy enterprises, and provides a clear development charter for the building of the plant and the planning for the later period." In the Lufeng paper culture industrial park on the young road, Yang Fei manages a studio named "Ya Yi Ya". She said that when she had decorated the painting room, her trustee came from Shijiazhuang to cut the cutting machine and opened four rooms that were originally a pulp pond in the Dongchang factory and transformed into a studio and a training room. Now the studio is still in the studio. The turbines that used to be used to stir the pulp have highlighted the beauty of an industrial civilization. "If the whole park can create a suitable external and cultural atmosphere, it will be more attractive to the enterprise."
"we regret that we could not leave a paper making equipment, or even visit it." Mr. Fang, the director of the office of the Lu Feng paper culture industrial park, said that since the paper factory was stopped in 2003, it was basically a batch of equipment for clearing away a batch of plants. The happy time KTV and the International Taekwondo Institute of Taekwondo education were occupied more than ten years ago. "At the beginning, there was no plan for who to rent, but who had to go into it, but later on, he felt that he could not do that." Mr. Fang said the park has been located as a cultural industry park since 2014, but it is not only a single cultural industry, but fast food restaurants, hotels, and badminton clubs are all covered.
"according to our understanding, most of the enterprises in the operation are in good condition, and only one hospital has failed to pay the rent." Mr. Fang said that, in the future, we intend to rely on the advantages of the moat and Daming Lake, to build an industrial park with water as a theme, which integrates eating, living, traveling, shopping and entertainment, and is still in the stage of design and demonstration. "
[experts say]
industry chain needs to be combed and optimized in the park's tangible
" some of the cultural and creative gardens at present, although the name of "culture", also recruit some cultural industries, but can only be said to be commercial adulterated cultural elements, not a real cultural industry. Li Tiegang, vice president of the school of economics of Shandong University and director of the real estate research center, said that cultural management is different from other people with higher cultural levels. There is no comprehensive discussion on the product, architecture, and form of activities. Rough imitation is hard to build 798 of Ji'nan.
in his view, the formation of the industrial agglomeration situation can not be separated from the large-scale industrial chain and the perfect supporting service support, including the hardware facilities such as transportation, internal and external environment, life supporting and so on. It also covers various links, such as business incubating, technical support, talent training, financial legal affairs, financial investment and investment butt and so on. All these tests the management capacity and operation level of the park.
in addition, Ji'nan's Wen Chuang garden should gather more popularity. It also needs to strengthen the surrounding supporting construction and cultural ecology circle to consolidate the cultural foundation. Relatively north and wide, Ji'nan is still lack of cultural and creative management talents, cultural sales and high-tech talents, and the lack of leading talents for the operation of the park. Some experts point out that the service content of a mature cultural and creative industrial park should cover various links of product chain, such as product incubation, exhibition promotion, technical service, talent training, investment and financing, and so on, to integrate resources through effective management mechanism and intermediary organizations to achieve the overall competitiveness of the park and the improvement of industrial strength.