Ji'nan Hotel Transformation: a celery four kinds of eating star hotels sell meat.
Ji'nan is getting hotter and hotter, but high-end restaurant operators still feel the same cold winter. In order to avoid the recurrence of the tragedy of the Suzhou people, many provincial hotel operators have stepped up their transformation. For example, the four star hotel to open the butcher shop, the blue sea hotel changed the 98 yuan cafeteria to the popular cafeteria, the shark's fin palace introduced a celery four kinds of practical activities. The high-end catering hotels lean down to the ground, causing the catering industry to take on a completely new pattern.
ten pieces of money in the hotel to eat self-help
in Ji'nan Tianqiao District Ji'nan spring Ying big hotel in 2011 by Shandong Shaw clothing Limited company investment, the hotel is located four star, but soon began to usher in the introduction of eight provisions of the policy.
consumption of public funds is limited, but the demand for high-end banquets still exists. Shi Zhenmei, President of the Quan Ying hotel group, said that the Quan Ying Hotel put forward the concept of custom experts for the theme banquet, the birthday banquet, the baby banquet, the engagement dinner and so on.
the hall, the kitchen. At the same time, Quan Ying hotel group began to lean down and focus on public catering. Popular catering is different from high-end catering, which is just a need. Shi Zhenmei said that since July 1, 2015, its fast food chain has opened to 12 stores and will expand to 80-100 this year.
in June, we will also launch the first self-service form of fast food, which costs only 13-15 yuan to eat in restaurants like a cafeteria. Shi Zhenmei said that the eight rule is not a bad thing, it brings the survival of the fittest in the hotel industry, which is the rule of market competition.
98 yuan to the popular cafeteria
Ji'nan heroic mountain road blue sea hotel is originally a 3000 flat cafeteria, the positioning of high cold fan is the high cold price of 98 yuan. However, in June 2015, the cafeteria was transformed into a blue diamond for gourmet Parkway.
throw away the cold body of the cafeteria. In the chic restaurant, more than 200 kinds of dishes are displayed in turn. The cheapest cold dishes are only 3.9 yuan per share, and one part only needs 6 yuan. Of course, there are also high-end dishes, sea cucumber 16 yuan per share, and perfume bullfrog 12 yuan / share. More than ten yuan will be enough to satisfy the needs of customers.
I live nearby. I've never been to a cafeteria before. I've been here several times after I've changed. Ms. Li, the citizen, takes her children and dine in the dining room. More than 20 yuan a person can eat well, many tricks, the environment is good, things clean and healthy, eat assured.
although the unit price is reduced by about half, the flow of people is increasing. In addition, the yeheng building, located at Lishan Road, has launched a rhyme dining hall to attract consumers by lowering its posture and promoting publicity.
a celery made of four kinds of eating method
in the cold winter of the catering industry, Ji'nan shark's fin palace catering group became one of the fastest catering enterprises in the country, and began to put down the people's route.
recently, the reporter in Ji'nan's heroic mountain road at the door of the Royal Park Inn Hotel, the chef in the hotel set up the bun stall, steaming steamed bun is constantly moved out and sold, a total of 1.5 yuan, 2 yuan, 3 yuan different prices. There are 4 restaurants in Ji'nan, namely shark fin The Royal Hotel, shark fin restaurant, Royal Park Inn Hotel and magpie Residence Hotel. It has been split into 6 stores, and the shark fin restaurant in the thousand Buddha mountain road has been renamed the "Xin Yuan Restaurant".
to the shark fin palace some time ago, a family of 8 people, spent more than 200 yuan to eat very well. In addition to the normal channels of promotion, the hotel has also joined the model of the online group purchase, and sends short messages to the old customers to introduce the preferential activities.
besides, the ingenious use of raw materials also reduces the cost of the enterprise. For example, a celery, here we can have four kinds of food: Celery roots can be pickled vegetables, celery heart can be mixed with cold vegetables, celery leaves can be steamed to eat, celery stems do hot dishes, these innovative dishes are also welcomed by the customers.
> quotas and above catering enterprises declined obviously
in 2011, Ji'nan's accommodation and catering industry realized retail sales of 38 billion 760 million yuan, up 19.1%, the retail volume was 40 billion 910 million yuan in 2012, the year-on-year increase was 15.5%, the retail volume was 43 billion 320 million yuan in 2013, the same ratio only increased by 5.9%, and the increase for the first time fell through the two figures. In 2014 and 2015, the growth rate was 9.8% and 9.9% respectively.
, however, the high-end restaurant has been hurt more heavily. From the statistics, it has not been able to stop. Enterprises above quotas refers to enterprises whose main business income of the wholesale business is over 20 million yuan, the main business income of retail business is over 5 million yuan and the annual main business income is more than 2 million yuan, to a certain extent, it represents the development status of high-end dining enterprises. Reporters learned from the Ji'nan Municipal Bureau of commerce that in 2014, the retail sales and catering enterprises in Ji'nan above Designated Size amounted to 3 billion 490 million yuan, a decrease of 7.2%. In 2015, it was 3 billion 400 million yuan, down by 1.1%.
, for this reason, the head of the Ji'nan Catering Association said that a small boat is a good turn, and it is not so easy for some big ships to turn around. According to the introduction, although the high-end catering enterprises have been seeking transformation, they have achieved considerable results in recent years.