Ji'nan fresh electricity supplier burning money to grab the market, selling vegetables online to earn 60 million annually
in a lot of big men into the fresh electricity business project, in Ji'nan, there are also a number of local fresh electricity, such as the vertical e-commerce model of the lottery optimization, to do the platform of the Nong an net. However, compared to the offline market, Ji'nan's online market is not mature. There is still a long way to go for local fresh electricity providers to make big money.
rise: eat goods to urge fire, fresh online shopping market
data show that China's annual fresh market has nearly trillion sales scale. Faced with such a huge market prospect, fresh electricity providers have risen. "Eating goods is a huge market, fresh electricity suppliers have considerable potential," said Huang Gang, a logistics and supply chain management expert.
2012, Le lung chose the fresh electricity supplier team to set up, and in July 18, 2013, le on preferred website. Over the past year, the vertical e-commerce website has been on the right track. In 2013, Shandong middle business Nongan electronic commerce company also began to layout the electronic business city, and was upgraded to Nong an net in March 2014. It is different from the optimization of Yue Nong. From the beginning, Nong an network plans to do an indigenous e-commerce platform, both self owned goods and third party suppliers. Nong an net's partner and supplier, nu farm, is also building its own e-commerce website. And two entity fruit supermarkets, Xian Le Kang also began to try the O2O business mode.
O2O e-commerce is the online store on the Online line and the consumer under the Offline line. By free opening the Internet store, the merchant displays the business and commodity information to the consumer, and the consumer through the online screening service.
Gold:
in fact, in fact, in 2009, Ji'nan has a local fresh electricity e-commerce Ji'nan to buy vegetables net, but after 3 years of disable operation, the end of funds, passenger sources and other reasons for bankruptcy. The Ji'nan food market website, which was launched in 2013, has also been tested. There have been so many falling examples, why Ji'nan's local fresh electricity business is still swarming?
"fresh electricity is a big trend, a waste land that has not been developed yet." Nong an network CEO Zhuang Lu believes that the fresh electricity supplier industry will have great development prospects in the future. Nong an network through a series of activities to promote, registered users also have thousands of people, "these people can be said to be our active users, although the site is not a lot of total orders, but these users do examples, word-of-mouth publicity, we are very optimistic about the future development." At present, Nong an network is testing the mobile APP client and WeChat public number, hoping to attract more users through mobile terminals.
at present, in addition to the Nong an network, another more successful model for the development of Ji'nan's local fresh electricity is the preferred model. For more than a year, the web site has been online for more than more than 50 thousand registered users, the active users have reached thousands of people, and the daily order can reach about 150 to 200, with an average of about 120 yuan per single price.
Qian Jing: 3 years after 3 years of selling vegetables to earn 60 million
although the number of users is not many, but Zhuang Lu introduced, in the company development planning, through two or three years of market cultivation, it is expected that 3 years later, Ji'nan's local fresh electricity will develop mature, "to be able to seize the whole Ji'nan fresh electricity market to take up the whole vegetable market. 5%. "
according to Zhuang Lu's calculation, then the local e-commerce market "Qian Jing" will develop to about 60 million yuan. "Ji'nan has a population of about 6 million 500 thousand, with a per jin of vegetables per Jin and 0.5 yuan per jin of vegetables per day, and the daily gross profit of vegetables and vegetables is about 3 million 200 thousand. The farmers' market and the community meat shop will occupy the vast majority of the market, after 3 years." The local electricity supplier market can probably occupy the 5%-6% share, so the calculation also has about 60 million profit. The market will be bigger if we calculate other fresh foods.
at the beginning, Ji'nan food shopping net and Ji'nan vegetable market were also seeing the bright future of this market. The young man, deputy general manager of Le farmer, also said that young people who grew up in the era of e-commerce gradually became the main buyers of the market, and the market prospect of the fresh electricity market could be expected. "At the beginning of the business, we ordered a vegetable by telephone, but the reply was two or three days to the goods and what to eat." It is also the failure experience that makes us realize that the fresh food distribution service in Shandong is not standardized, and has also strengthened our determination to cook fresh food. The planning of Nong an net is not only limited to Ji'nan, but also in Shandong and even the whole country. At present, many big businesses also have fresh projects, and the farmers are seeking to eat in the mouth of the big wrist, and the differential characteristic service is the magic weapon to ensure the survival. "We have to make local characteristics, sell high-quality agricultural products from Shandong to the outside world, and bring fresh produce to the outside world."
as an e-commerce platform, Nong an network has also attracted a number of high-quality suppliers through a series of measures. "What we need to do is the whole industry chain construction. The electronic business platform is just one of these links." Zhuang Lu compares "Nong an net" to a big vegetable market. It is only one step to build the vegetable market. The next step is to recruit the merchants. At the same time, the quality of the products should be controlled and the upstream and downstream industry chain should be carried out.