the supermarket is still marked with the "well-known trademark of China". Reporter Qin Congcong's reporter Duan Tingting
"Chinese well-known trademark" for many citizens to be familiar with, but after May 1, the new "trademark law" implementation, well-known trademark will not appear in the advertising, or even commodity packaging will not be seen. At present, many commodities in the supermarket are still using the original packaging. The SAIC said that before May 1st, it had entered the circulation field. It is reported that some enterprises in Ji'nan have completed the packaging replacement.
"well-known trademark" liquor most concentrated
now, it is still half a month from the implementation of the new trademark law, the reporter visited the large supermarkets, such as Ginza, Da Yun hair, and other large supermarkets, found that there are still a lot of goods on the shelves with "Chinese well-known trademark" logo, mostly concentrated in food and wine goods. Such as melon seeds, Yida hawthorn cake, Lulu almond Lu, 66 Shun Longkou fans, Lancet, sauce, beef and other packaging has not been replaced. It is reported that the new trademark law was promulgated in September last year, and many enterprises have received notice last year, but some of the products produced in April are still using old packaging.
in the well-known trademarks, liquor brands are the most concentrated. Baotu Spring, Jingzhi, Luzhou Laojiao, Niu Lanshan, Hongxing, Tsingtao and other packaging are marked "Chinese well-known trademarks" in a prominent position. A supermarket salesperson said that it was not clear.
, however, a supermarket official in Ji'nan said that most of the sales are still in stock. Supermarkets have been informed that strict screening of incoming goods is not available.
after the May 1, the reporter learned from the Ji'nan industry and Commerce Bureau that by the end of 2013, 47 thousand valid registered trademarks were registered and 49 famous trademarks, including the hundred pulse spring, Conbas, Baotu Spring, Joyoung, Zhangqiu onion and so on.
, do these companies want to change packaging after May?
this, Ji'nan Baotu Spring Brewery Co., Ltd. staff said that last year the enterprise has received notice, from the end of last year began to replace packaging. According to the introduction, the new packaging has not changed much, except on the basis of the original packaging.
Joyoung Limited by Share Ltd, also known as the "well-known trademark" holder, also said that the packaging had been changed ahead of time according to the requirements. According to the introduction, the change of packaging for the two companies is not very big, Joyoung company to adopt zero inventory management, coupled with the notice in advance, so it is more convenient to replace. And Baotu Spring Brewery Co., Ltd. staff also said that the company's product stock is less, and there is a sufficient response time, so the replacement of packaging does not bring too much impact.
there are many fake well-known trademarks in the market
in fact, now the "well-known trademark" has become a tool for many enterprises to publicize and even appear counterfeit. Reporters learned that many commodities are not well-known trademarks, but printed on the packaging "well-known Chinese and foreign" and other words. The reporter also found that many consumers confuse the two, and even think that the well-known trademark is only a way to improve the reputation of the enterprise, and does not understand its application.
the newly revised trademark law will be formally implemented in May 1st, which is the first revision of the trademark law in the past 13 years. According to the relevant regulations, once the words "well-known trademarks" appear in commodity packaging, advertising or business activities, enterprises will be fined 100 thousand yuan.
Ji'nan Baotu Spring brewery limited company staff said that this will inevitably affect the influence of corporate publicity.
reporters in the interview found that consumers are not too concerned about the "well-known trademark" label or not. Mr. Liu said that when choosing commodities, they did not notice whether they were well-known trademarks. They usually chose the factors such as price, brand and shopping habits. 銆�