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21, the first of Quancheng road Shimao International square exterior wall decoration has been completed. Following the opening of a large commercial complex, such as Heng Long square, harmony square, and Zhonghai City, Wang Feng also has news that Shimao International Square, located in Quancheng Road, will open in the near future. In addition, a large number of urban complex projects including Luneng show city complex and Huarun multicolored city are also being pushed forward together. Does Ji'nan really need so many complex complexes? The city complex comes in "heard that Shimao International Square is going to open, and I don't know if I can bring some surprises." Ms. Li, who lives in the eastern part of Ji'nan, is a fashion designer. When she opens a new store, she has to go for a first lap. But for the recently opened shopping mall, she felt "almost the same". it is not difficult to find out that, in addition to the local merchants of precious and Ginza, Ginza and other local businesses, Wanda Plaza and Heng Long square have been settled in succession. The green center, called the first high building of Ji'nan, has also been capped and added to Shimao International Square.
in addition to the traditional core business circles, including the Luneng gadu City Shopping Center, Huarun multicolored City, Xiangtai square, three Qing Youth City, Jian bang CCPARK, golden Gang Mongkok, Ginza Cape of Good Hope, Ding Hao square, Hai that city and many other complex projects, all in Ji'nan to accelerate the layout.
taking Huaiyin District as an example, it proposed to accelerate the construction of the Hengda and Huijin international financial center in 2014, and focus on promoting the profit center along the latitude twelve Road, as well as the construction of 15 urban complexes, such as the eleven road and the five li Pai, so as to "create the high-end atmosphere and the commercial golden street of modern time."
the worry about the surplus in Ji'nan? For commercial real estate to speed up the horse race, there have been a half jokingly called "the full city complex".
Ms. Wu, who lives in sunshine new road, has great feelings. 5 years ago, she moved into Huitong garden. With the completion of the new sunshine road, she felt the convenience of transportation here. But it wasn't long before she found out that she was able to get a taxi from home, and now it was no time to see an empty car, which was almost unimpeded by a 128 bus. "The city of Zhonghai circle has opened, and the Eurasian Grand View emporium has also started, plus a number of complex projects planned in the way of latitude twelve, and I don't know what will be blocked in the future." Ge Jintian, Dean of the school of economics of University of Jinan, believes that these commercial real estate projects facilitate the consumption of the citizens, greatly enhancing the business grade and fashion of Ji'nan, but also inevitably bring negative effects. The overall layout of Ji'nan's urban complex has been saturated, and some of the worries have already appeared.
data show that in the first half of last year, the total commercial real estate supply in Ji'nan amounted to 212 thousand square meters, but the turnover was only 72 thousand and 500 square meters. It is estimated that if the sale rate of 16 thousand square meters per month is sold, the volume of office buildings planned in Ji'nan will take 20 years to digest.
what is the real value of the commercial real estate project of "the Phoenix" Ji'nan? In Ge Jintian's view, Ji'nan is still lacking in real civilian consumption facilities, such as 24 hour convenience stores, supermarkets and so on.
according to the evaluation report on the development status of Ji'nan commercial outlets in 2011, the per capita retail area in Ji'nan city is still insufficient, only 1.21 square meters, and the per capita retail area in Hangzhou in 2004 has reached 1.45 square meters, and the per capita retail area of Hefei in 2009 is 1.61 square meters. "
" the problem of land scarcity is serious, the complex can be used intensive use of land resources, it is necessary, but this does not mean that it is necessary to invest more than the demand of the urban complex. " Ge Jintian said that the hidden danger brought by the urban complex has been recognized by the industry.
Ge said many people misread the city complex. In fact, the real value of the city is to "lead the Phoenix", and business is only a small part of its value. More importantly, we need to build the complex into a platform and carrier for developing headquarters economy in Ji'nan. "
" the regional center of large enterprises, research and development headquarters, and so on, is the most attractive group in the complex, but also the strongest driving force to promote the economic development of a city. " Ge Jintian believes that this is the greatest value of the urban complex. But the reality is that most of the complex development of the building economy supporting capacity is not strong enough.