Ji'nan high-end restaurant transformation "home cooking" retail sales fell 11.4%
Ji'nan daily
relevant department data show that in 1-2 month, the retail quota above the quota of the city and drink industry fell by 1 over the same period of the same period. 1.4%. Among them, high-end catering enterprises are the most affected. The high-end catering enterprises in our city continue to explore the road of transformation, and take the attention from the public service to the public food and beverage, through the innovation of the dishes and service, and take the mass consumption route.
the national food and beverage culture at the first level of the division believes that, under the influence of the central government's strict economy and the anti waste policy, the high-end government affairs and business reception have been obviously reduced, the consumer consumption is gradually rational, and some star hotels are almost stagnant. The decline of middle and high-end restaurants is one of the direct reasons for the negative growth of the catering industry in the past two months. Under such circumstances, the transformation of high positioned hotels is already in the firing line. Who will transform faster and more perfect will win more opportunities.
recently, the Ji'nan shark fin restaurant has been renamed the "Xin Yuan Restaurant". At the same time, the Royal Restaurant Group has made civilian adjustments to other high-end hotels. Among them, most of the area of the shark's fin The Royal Hotel is cut out and transformed into a house garden on the first floor of the palace garden on the hero mountain road. Similar to the strategy of the shark fin palace group, leaving some of the high-end market to home cooking has also become the focus of the transformation of the Ni Shi Hotel. Recently, the new Ji'nan nee Hotel launched a new people's breakfast, in addition to a variety of fresh Jiaodong bun, a number of new quality dishes developed, but also at a low price to attract a lot of public visitors. Timely transformation is a wise move, but the transformation must be a good price, a hotel industry senior people think that, compared with ordinary popular food and beverage, the high-end restaurant hotel can provide good and inexpensive dishes and services after the transition, not only close to the distance from the ordinary consumers, but also to maintain the quality of service, then the food market will be in the market. More competitive.