Five-star hotels cut down on high-end consumption and drop their prices to the public catering market.
source: mass network
the editor of Shandong has introduced measures from the office canteen to the public service, from the star hotel to the public fast food, from the kitchen garbage to the biological enterprise. Some changes have taken place in all trades and communities. Recently, Volkswagen reporter, following Shandong Province, followed an interview group in five cities, Ji'nan, Qingdao, Yantai, Weifang and Zibo. Practice thrift and frugality (1) five star hotels reduce high-end consumption, self reducing the price of popular catering market Volkswagen Ji'nan February 26th news (trainee reporter Li Zhaohui) practice thrift and frugality, many five star hotels respond to market changes, have reduced. The proportion of high-end services, to seize the public catering market, through the development of fast food restaurants, white-collar distribution box lunch and other forms to make up for profit margins. Star rated hotels not only did not bring losses, but on the contrary, because of the high attendance rate, there was an increase in income compared with the same period.
high quality reduced, in exchange for the public consumption "bursting" 21 days, the public network reporter from the Shandong building, as the only several white gold five star hotels in the country, the Shandong building initiative to reduce high-end consumption, to the public catering. At the same time, the Shandong mansion, which is famous for its high price and high quality, has carried out marketing activities, and the buffet has been reduced from 188 yuan to 98 yuan in the last period.
"is this a loss for this time?" Du Wenbin, general manager of the Shandong building, answered with a smile from the mass network reporter, "don't look at nearly half of the price, but the turnover is higher than the same period last year." He went on to say that as the unit price was lowered, the number of meals increased by half. Before the first month of fifteen, 400 to 500 people eat self-help every day. The attendance rate has increased by more than half, and the income has increased compared with the same period.
"in fact, our income can increase slightly, and it has a lot to do with self-service customers." Wang Ping, the director of food and beverage of the Shandong building, told reporters that in order to save the cost, they formed the habit of "CD-ROM" by reducing the size of the plate, giving the small gifts and encouraging the packing of the customers. "In order to get small gifts, many customers vie for" CD "and compete for" packaging ". In this way, the waste is reduced, and our cost will naturally drop. " Wang Ping said that 3 barrels of slops had been produced every day, and now only 1 barrels were enough to show that the cost almost all paid off.
white-collar will eat the "Star" fast food, the supermarket will have "Star" semi-finished product 23 days, at the four star Qingdao Fuxin Hotel, the deputy general manager told the public network reporter, this year plans to transfer half of the temporary employees in the hotel catering and other half of the temporary staff, about 130 people, they will be transferred to the property department, do Wei. Health cleaning and equipment maintenance work. It is understood that the new building in order to reduce profit margins, expand the scope of operation, the development of airport property management, fast food distribution and other businesses.
"now can sell 1000 boxes of lunch every day, and plan to break 2000 copies." Introduction, the hotel found that many white-collar lunch is not convenient, so a box of lunch with four dishes and one soup, price in 12-18 yuan, distribution to their office, so that they spend little money on the star hotel fast food.
star hotels have begun to set up fast-food restaurants and sell their semi-finished products to supermarkets. "After that, we will have our own food in the supermarket, such as dumplings, dumplings and so on." In Yantai, Bi Jianyong, general manager of the The Bihai Hotel in the four star hotel, said the hotel has reached an agreement with several supermarkets to sell the semi-finished products made by the chef to the supermarket. At the same time, Yantai's high-end consumer oriented Paramount Hotel has begun to set up fast-food restaurants in urban areas, and each snack is positioned at less than 20 yuan.
"in this way, the employees transferred from the hotel can go to work in the fast-food restaurant, and the loss of 1/3 turnover can also be compensated during this period. "The director of the human resources department of the hotel, Lin Dan, said.