The golden week is not to let people eat well? Hunger marketing spawned the "queuing party"
Shun Net - city girl
golden week, it is not a novelty to queue up in the doorway of a hot restaurant. But recently, a reader to the reporter, a theme restaurant in the downtown line of the phenomenon is too exaggerated, even two days did not line up, the highest peak waiting table to reach more than 100 tables.
is it so delicious? Are there so many idle people waiting to eat? In fact, hunger marketing has been used quite well in the catering industry. Because, after all, there are countless kinds of food and few people who are willing to wait in line for hours.
hunger marketing causes the queuing party
work reasons, often eating outside, but let me wait for more than half an hour to do not dry, so many delicious outside, why? Ms. Liu told reporters.
eleven during the golden week, the women's newspaper reporters saw in a number of commercial centers in the city. Most of the people queued up in the shopping mall. Many people took the rank number in the shopping mall and went to the entrance of the restaurant for a while. There are not many people who really look like a fan with their own stools waiting in line.
for urban white-collar, the concept of hunger marketing is no longer unfamiliar. Consumers are also familiar with the marketing of micro-blog WeChat.
but this is not the main reason for the long queue and so on. Ms. song, a senior food lady in Ji'nan, told reporters that if you see the queue at the restaurant door is particularly large, all of them are waiting patiently with the bench. The food goods said that the restaurant is looking for people to queue up the false illusion, and the consumers themselves to find the yellow cattle to queue, over time, there is such a line of queuing party.
good dishes is the most important
the reporter then log in to several local information websites in Ji'nan, and the information of many generations of queuing services has been searched. It is reported that generation queuing is a time-consuming activity, and now the price of each service is between 30.amp and mdash50 yuan.
for diners, the more people queuing outside the shop, the better the taste. A long queue of restaurants is a great thing for restaurants, and in fact, many restaurants even deliberately reduce efficiency to cause queuing, and use limited and starvation marketing to achieve word of mouth publicity or other added value.
Mr. Han, the restaurant manager, told reporters that most consumers' consumer psychology is often impulsive, and their curiosity will be inspired when they see a business door in line. However, the mood after the queue is not all good. Of the 6 diners interviewed randomly, 90% thought that the restaurants that were hyped up by micro-blog and WeChat did not taste very good.
food and beverage industry people think that not any restaurant can use starvation marketing to promote, small brands and small restaurants, if there are no special dishes, it is the most important and basic ingredient to do a good job.