Ji'nan special dairy promotion everywhere dairy products prices show "Butterfly Effect"
Shun Net - Ji'nan times
from April 1st this year, the European Union formally abolished the milk quota system that began in 1984. Analysts say this will put more pressure on the domestic raw milk prices. Recently, the reporter visited some large supermarkets in our city and found that the common dairy products such as milk and yogurt showed a downward trend.
supermarket visit special milk sales promotion everywhere can be seen
in Ginza supermarket Spring City Plaza store, dairy products sales area everywhere visible special price label of dairy products. Mengniu, Yili, Jiabao, Guangming and other brands all attract customers' attention through various promotional means. Take Jiabao as an example, the common Jiabao ordinary bag of pure milk (181ml) is 2.2 yuan, the present price is only 1.5 yuan, the original price of the 100g/ cup (glass) is 13.5 yuan, and the present price is 7.9 yuan. The price of box milk was also reduced, and the original price of Yili milk (250mlx20 box) was 60 yuan, and the current price was 54 yuan. The Mengniu series (200mlx12 box) launched the buy one get one activity. Subsequently, the reporter came to the WAL-MART supermarket located in the west of Quancheng Road, and found that there are many promotional labels for the dairy shelves here. Many brands such as Beingmate, Feihe, Erie, Jiabao and so on are all making full concessions.
reporter survey found that not only fresh milk products, the price of some milk powder is also slightly down, Beingmate, flying crane and other well-known brands of supermarkets are promoting sales. A shopping guide at Quancheng Plaza, Ginza supermarket, said Beingmate (900g love 2 stage) milk powder launched a two to one activity, sales increased significantly.
experts expect the price of milk to be kept low in the near future by
it is reported that the price reduction of dairy products is not only in the local market in Ji'nan, and many domestic media have reported on the local dairy price reduction in the near future. The formal end of the EU's milk quota system means that the production of milk in the European Union will develop freely in accordance with its own capacity and market demand, and will not be restricted by the government quota. Statistics show that the proportion of Chinese infant formula milk powder imports in China is over 60%, of which 33%, 22% in Holland, 22% in Ireland, 9% in France and 6% in Germany respectively.
the import quota of our country's foreign milk is liberalized. Now the European Union has cancelled the quota system, and more foreign milk flows into the market low-lying land, which will increase the domestic milk industry. Dairy experts believe that the output of milk will increase in the future, and the impact of infant milk powder entering the Chinese market will be more significant. At present, the domestic milk powder is in the recovery situation under the government's support policy. Once the EU exports a large number of infant milk powder to the Chinese market, the quantity, quality, price reduction and other factors will cause a great blow to the resumed domestic milk powder.
the industry believes that in the context of the surge in demand for dairy products in some markets, the EU liberalized the milk quota system, and most farmers may choose to expand the scale, and the global milk supply will rise by about 2% in the future. At the present time, the price of milk in the world is low, and if the EU liberalized the milk quota system and the farmers expand the production, it will extend the price of dairy products to a certain extent in a period of low position. Wang Dingmian, a dairy expert, said that the market is at a low price to stock, and companies are still selling dairy products produced by low priced raw materials. This trend is expected to continue in September and October this year, and prices may rise after the end of 2015.